Sprout Social

APRIL 29, 2024

A positive online reputation builds trust and credibility with your audience and helps you stand out from competitors. But sometimes, despite your best efforts, your business might attract negative attention. But how do you know which online reputation service is the best fit for your needs?

Management 90

Management Branding PR Food 90

Hubspot Marketing

MAY 27, 2022

In this article, you’ll see six tactics to help improve your social media public relations. We’ll also see examples of brands that have used some of these tactics. We’ll also see examples of brands that have used some of these tactics. How has Social Media Changed Public Relations? How to Use Social Media for PR.

PR 138

PR Transform Communications Price 138

Jeff Bullas

FEBRUARY 6, 2023

Considering an Instagram growth service to take some work off of your plate? From analyzing the demographics of your followers to creating high-quality visual content to strategizing how to get more growth , you have a lot to keep up with. Quick links How does an Instagram growth service work?

User-Generated 305

User-Generated Management Price Place 305

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. And this informs your marketing game plan. But who exactly are your competitors?

CRM 101

CRM Whitepaper Marketing Marketers 101

Hubspot Marketing

NOVEMBER 21, 2022

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. So, if you're ready to boost your discoverability, now is the time to level up your TikTok SEO strategy. So, if you're ready to boost your discoverability, now is the time to level up your TikTok SEO strategy.

Gen Z 127

Gen Z SEO User-Generated Shoppers 127

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? What is Threads?

Gen Z 97

Gen Z Branding Advertising Advertisers 97

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Sprout Social

NOVEMBER 29, 2023

However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation.

User-Generated 112

User-Generated Analytics Management Social Media Marketing 112

Rock Content

JUNE 9, 2023

Has your Marketing team already started planning for the end of year festivities? But if Christmas is a time that warms the sales of your business , the time has come to prepare — and TikTok knows it well. If you want to understand the main insights of this content and use the neighboring network to sell more, come with me!

User-Generated 90

User-Generated Influencer Marketing Branding Product 90

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Influencer marketing is the bridge to building trust, expanding your reach, and driving conversions like never before. It truly reflects how many brands worldwide have embraced the new form of online marketing.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

SocialPilot

MARCH 12, 2024

As this industry got bigger and busier, people started looking for clever ways to stay consistent and grow by learning how to schedule a reel on Instagram. However, before that, you must know how to use them and which is worth your time and effort. So, let’s learn all about scheduling Instagram reels using popular tools.

Transform 85

Transform User-Generated Analytics Management 85

Sprout Social

MAY 2, 2022

If your brand is using TikTok for marketing , you’re probably looking for ways to gain traction on the platform. How do you get more views and followers on TikTok? On that note, how do you get more people to discover your content in the first place? How does the TikTok algorithm work? Let’s dive in.

Place 121

Place Branding Analytics Management 121

Search Engine Land

JULY 13, 2023

Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z. Even my mom – a boomer – is on board, and your mom probably is, too. As a brand, you have an audience on TikTok regardless of how you define them. So be sure to take full advantage of every feature they offer.

Gen Z 94

Gen Z Real Estate User-Generated Millennials 94

Hootsuite

NOVEMBER 1, 2021

How do you stand out in a sea of more than one billion Instagram users? Getting your content featured in search results pages can help extend your organic reach. Understanding how SEO on Instagram works is important for any business wanting to connect with new followers. And encourage engagement with your posts.

SEO 145

SEO User-Generated Analytics Place 145

Rock Content

FEBRUARY 17, 2024

Best of all, social media and content marketing can support and amplify your offline events. Try these tips to make the best use of your online platforms to promote your real-world events. Tailor Your Plan to the Event There are possibly more types of events than there are flavors at your local gelato or fro-yo place.

PR 60

PR Promotion Email Marketing User-Generated 60

Hootsuite

JULY 19, 2023

You know how the right neighborhood can sell a house? Realtor hashtags are a little like that. The right hashtags put your posts in front of the right people, categorizing them in the places people are looking. The better your hashtags, the more visible you’ll become. What are realtor hashtags?

Real Estate 81

Real Estate User-Generated Law Branding 81

Hootsuite

SEPTEMBER 16, 2021

Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key. So, how do you make yourself “findable”? This will only feed your ego and do nothing for your brand awareness.

Gen Z 138

Gen Z Promotion Analytics Branding 138

Sprout Social

AUGUST 8, 2023

If your brand is on TikTok, you’re probably aiming to create your own viral moment. A combination of a well-thought-out strategy, posting on TikTok at the right times and mastering TikTok SEO can be a huge help in your endeavor. This is often used in reference to Google and the web pages that appear in search results.

SEO 92

SEO Gen Z User-Generated Place 92

Many Chat

JULY 12, 2022

Instagram is a great place to connect with your target audience and potential customers. Unfortunately, your competitors are taking advantage of these benefits as well. Snooping on your competitors’ Instagram marketing strategy gives you ideas for improving your own. This guide will explain how to do it.

User-Generated 97

User-Generated Retail Place Marketing Strategy 97

Buffer Marketing

DECEMBER 14, 2022

Watch out Google: TikTok is coming for your crown! With the buzz around TikTok’s value as a source of knowledge for its audience, businesses and creators need to pay attention to TikTok SEO which helps you get your videos to the top of TikTok’s search results. What is TikTok SEO?

SEO 118

SEO Gen Z User-Generated Finance 118

Neil Patel

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Most social media platforms are free, and if you use effective marketing strategies , promotions and advertising can be free (or cheap) as well.

Food 145

Food User-Generated Social Media Marketing Marketing 145

Digital Marketer

APRIL 14, 2023

Instagram is an incredible marketing tool that can help you establish a brand identity, grow your customer base, and increase sales. Why Instagram Such an Important Platform for Your Business With about two billion users, Instagram is a key social media platform for growing your brand and attracting new customers.

Marketing Strategy 88

Marketing Strategy User-Generated Marketing Marketers 88

Many Chat

JULY 17, 2022

But first, you have to get to know all its capabilities so you can leverage the platform to your advantage. To help, this article will cover some of the most important Instagram features marketers can use to grow their audience. Instagram Reels are 30-second videos you can create for your audience to scroll through.

Real Estate 98

Real Estate User-Generated Non-Profit Marketing 98

Sprout Social

APRIL 14, 2021

TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Even if your brand decides TikTok isn’t a good fit, there’s a lot to learn from the trends that have emerged. Take advantage of low-lift, quick-cut tutorials. Who’s ready to finally learn how to cut an onion?

Energy 144

Energy User-Generated Influencer Marketing Fashion 144

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Management 88

Management Price Analytics User-Generated 88

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Why Should You Create a Twitter Advertising Campaign? Keyword Targeting.

Advertising 128

Advertising Advertisers User-Generated Promotion 128

OnPassive Marketing

NOVEMBER 15, 2022

Because of its popularity, businesses are starting to use TikTok for marketing purposes. Here’s an ultimate guide on how to use TikTok for marketing purposes in 2023. How To Get Started On TikTok. If you’re new to TikTok, here’s a quick guide on how to get started. Optimizing Your TikTok Channel.

Marketing 75

Marketing Marketers Marketing Strategy Entertainment 75

Neil Patel

DECEMBER 24, 2020

How can you optimize search for the posts you create? Initially, searching was limited to hashtags or user accounts. A later feature to Instagram is searching by interest, not just by hashtags or user accounts. Here’s the announcement from Adam Mosseri , head of Instagram, with a snapshot of how you can use this feature.

SEO 145

SEO Gen Z User-Generated Millennials 145

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen.

Branding 99

Branding Price Analytics Social Media Marketing 99

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns.

Promotion 125

Promotion User-Generated Advertising Advertisers 125

OnPassive Marketing

MAY 6, 2022

Social media marketing is the process of promoting your company or brand on social media platforms in order to increase brand awareness and reach potential customers. One way that you can engage with potential customers on social media is by using hashtags. This quickly turned into a method of categorizing hashtags.

Social Media Marketing 73

Social Media Marketing Finance Marketing Marketers 73

Hootsuite

MAY 3, 2023

In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. Optimize your Facebook page Consider your real estate Facebook page a hub for online business.

Real Estate 94

Real Estate Transform User-Generated Education 94

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. We’ve got three reasons why.

Branding 94

Branding Price Analytics Management 94

Rock Content

MAY 10, 2024

But what is social commerce, and how can brands use it to drive conversions? Impact on consumer behavior The fact that so many of people’s favorite social media platforms now double as social shopping sites represents a big shift in how consumers and brands interact.

Shoppers 52

Shoppers Gen Z Digital Marketing User-Generated 52

Sprout Social

OCTOBER 6, 2021

To help you ramp up your profile and get more followers on TikTok, we’ve put together 11 actionable tips. Identify your target audience. There are a few ways to go about this for growing your TikTok following. First, consider taking a look at competitors and influencers in your industry. Let’s get started.

User-Generated 132

User-Generated Influencer Marketing Promotion Branding 132

Digital Marketer

OCTOBER 6, 2022

How often you should post daily on TikTok is one question many business owners are puzzled by. Like other social media platforms, posting consistently on TikTok is definitely one way to increase your reach and gain an audience. When you post consistently, they feel more connected to you and are more willing to purchase your offerings.

Branding 80

Branding Social Media Marketing Video Marketing Marketing 80

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. Today, 81 percent of people use Instagram to research products and services to buy. Here’s how to get started.

Branding 144

Branding User-Generated Price Shipping 144