Hubspot Marketing

JUNE 18, 2025

That mentality crashes and burns in the world of growth marketing. You’re still aiming for those high marks, of course, but growth marketing experiments encourage you to try, fail, learn, and try again. The fear of failure kills more good ideas than poor strategy ever will. Table of Contents What is growth marketing?

User-Generated

Vertical Response

JULY 6, 2025

Open rates are dying; here’s what actually matters now in email marketing, largely due to privacy changes from companies like Apple that make these metrics unreliable. In this article, we’ll explore why open rates are falling out of favor and guide you through the key metrics and strategies to focus on for better engagement.

Email Marketing

Jeff Bullas

FEBRUARY 27, 2023

Content marketing was an obscure term that I stumbled upon while reading the book “ The New Rules of Marketing and PR ” by David Meerman-Scott in 2008. It revealed a new creative digital marketing tactic that turned my old ideas of lead generation on its head. We are at the tipping point of “ Content marketing 2.0 ”.

Content Marketing

Hubspot Marketing

DECEMBER 13, 2023

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. So, what do today’s best inbound marketing agencies look like? Let’s explore!

Inbound Marketing

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. All your inbound excitement won't deliver results if you don't have the right skills to adapt. Marketing Department Structure.

Inbound Marketing

Hubspot Marketing

NOVEMBER 6, 2018

So if you can recount a personal anecdote that proves you’re a craft-driven professional , and not just someone who is enamored by the company’s lucrative stock options, you’ll immediately grab the hiring manager’s attention. Spell out why you want to work at the company you’re interviewing at. I’d be pumped to be apart of that.”.

Analytics

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

Content Marketing

Adobe Experience Cloud Blog

SEPTEMBER 19, 2018

Growth hacking strategies can provide rapid results, but if your company can’t carry that momentum, all your efforts will be for naught. If you don’t know your objectives, your strategy won’t create the results you desire. The origin of growth hacking was born at Dropbox when the company’s acquisition strategy was failing.

Promotion

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

Digital Marketing

Calvyn Lee Blog

JANUARY 18, 2022

Surprisingly to me, a friend from Mexico introduce me CertiProf Digital Marketing Professional Certificate (DMPC) exam, and it is FREE at this moment. I will add this course into my list of free digital marketing course. What is Digital Marketing Professional Certificate (DMPC)? Inbound marketing is composed of four main step.

Digital Marketing

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Let's dive into those, now.

eBook

Neil Patel

JANUARY 21, 2021

The truth is, it takes resourcefulness, dedication, persistence, and creativity. I could jump right into some actionable SEO strategies to use on your site right now. Not to mention Panda , Google EMDs (exact match domain names), and the Private Blog Network ( PBN ) deindexing updates. Step #1: Get to Know the Google Algorithm.

SEO

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. Video marketing has other benefits beyond distribution and traffic generation. So, how should you use video in your marketing? Create a Content Marketing Funnel. With over 1.9

Direct Mail

Hubspot Marketing

FEBRUARY 15, 2023

The 5 Stages of the Lead Management System Best Practices for Effective Sales Lead Management The 5 Stages of the Lead Management System Sales lead management is ultimately about data management plus relationship building. One of the best ways to view your lead management strategy is through the lens of Data Lifecycle Management (DLM).

Management

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. If you’re a company looking to get started with content marketing, this can be tough.

Content Marketing

Neil Patel

MARCH 15, 2021

Start Blogging. If you aren’t already running a blog associated with your store or product, then you’re missing out on the limitless potential of content marketing. Blogging also gives you content to share on social media and helps you rank in search engines. Build an Email List.

PR

Orbit Media Studios

APRIL 6, 2022

Some of our content marketing gets real results. Some of our content marketing …not so much. So naturally, marketing blogs are filled with advice on how to create high-performing content and how to measure performance. They say that everything in marketing is either a donkey or a unicorn. These are your unicorns.

Promotion

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform

Neil Patel

OCTOBER 8, 2020

If you need help with your link building strategy, then you may want to look into link building consulting. Partnerships – Backlinking strategies typically involve some form of outreach to develop relationships with relevant websites in your niche. All of these things can be time-consuming and hard to pull off. 3) Guest Posting.

SEO

Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. Product marketing teams can report to product (as it does at Samsung) while others sit in marketing (like it does at Apple).

Product Marketing

Customers.ai

DECEMBER 4, 2023

In the ever-evolving realm of marketing, one strategy continues to stand the test of time — Outbound Marketing. Dating back to the roots of commerce, outbound marketing has played a pivotal role in connecting businesses with their audiences. What is Outbound Marketing? Why is Outbound Marketing Important?

Outbound Marketing

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. Here’s what you need to know about SaaS marketing plans, what sets them apart from traditional frameworks, and how your company can create a plan that drives revenue. Table of Contents What is a SaaS marketing plan?

Marketing Plan

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. You and your marketing team need to understand this. A copywriter does.

Copywriting

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. How to Measure Content Marketing. Final Words.

Content Marketing

CXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

Inbound Marketing

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

B2C

CXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. That’s why you need a demand generation strategy. It uses marketing to raise brand awareness and get people excited about your products or services. Some marketing tactics (e.g., The message.

Thought Leadership

Duct Tape Marketing

JUNE 4, 2015

3 Advantages to an Experiential Web Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. When you find your creative team to design and develop it, part of their market research entails researching your competition and your customers. I spend a lot of time online.

Transform

Rock Content

JULY 21, 2020

Content Marketing has undergone a series of diverse transformations from the first newspapers and travel guides up to current corporate blogs and social media. It’s equipped with advanced editing, monitoring, and data-driven features that make it a true hub for content creation and marketing management.

Whitepaper

Rock Content

NOVEMBER 17, 2020

One thing I’ve been learning ever since I began my SEO journey is how this strategy stands out in achieving permanent and organic long term results. But when I embraced a new opportunity as editor of one of our blogs, these concepts soon came into focus. This was difficult to understand when I first started to study.

SEO

Set Up

SEPTEMBER 19, 2023

At Set up , we talk to a variety of Marketing experts in various industries. We recently attended the Packaging Expo in Las Vegas, and were inspired to talk to other marketing professionals within that industry. TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time.

Transform

Rock Content

SEPTEMBER 26, 2023

When it comes to marketing, content is king. However, when you break down content marketing by the numbers, the results are pretty substantial. On average, a company that invests in content marketing can see a 67 percent increase in leads, a 97 percent increase in inbound leads, and a 55 percent increase in visitors to their site.

User-Generated

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch! Here’s why.

Marketing Strategy

Unbounce

NOVEMBER 27, 2023

They might not be the coolest kid on the digital marketing campus, but CRO is low-key the most valuable friend you can have while you’re finding your way around campus and prepping to ace your finals. And if you’re a digital marketer, that’s like having the answer key to every test you’re ever going to take in the palm of your hand.

eCommerce

Hubspot Marketing

JANUARY 11, 2023

On top of lead generation, a blog can also help your site climb in search rankings. At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year, we've experimented with and written many key strategies that can make any blog successful.

User-Generated