Rock Content

MAY 11, 2023

If you’ve been putting your time into creating the best possible content, how can you tell if that effort is working for you? The answer is that you have to measure your success rate. When you are creating content like website pages and blogs, it can seem a bit subjective. How to Write a Content Marketing Report?

Content Marketing 87

Content Marketing Key Performance Indicator B2C Marketing 87

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. And, they’ve made it abundantly clear that their ranking preferences lean heavily towards websites that prioritize user experience. But how exactly does fresh content impact your SEO ?

SEO 93

SEO Non-Profit User-Generated Content Marketing 93

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

Content Marketing 137

Content Marketing Customer Journey Marketing Marketers 137

Hubspot Marketing

APRIL 26, 2022

Do you want to optimize your website but have trouble communicating with the technical folks running it? Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. ALT Text/Alt Attribute - A description of an image in your site's HTML. Then, you need an SEO glossary.

SEO 136

SEO Marketing Marketers Advertising 136

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Sachs Marketing Group

JULY 17, 2023

Accurate measurement and evaluation are critical for successful content marketing. In order to gain actionable insights and optimize your strategies, it is essential to track various content marketing metrics such as Traffic Sources, Impressions, CTR, Bounce Rate, Content Engagement, Backlinks, Email Opt-in Rates, and Keyword Rankings.

Content Marketing 85

Content Marketing Marketing Marketers Analytics 85

Lynton Web

FEBRUARY 26, 2024

Considering redesigning your website? Whether you're considering a slight website refresh or a complete overhaul, this blog will equip you with the insights, inspiration, and strategies necessary to successfully navigate the complexities of website redesign. Collect feedback and make necessary adjustments.

Key Performance Indicator 59

Key Performance Indicator SEO Inbound Marketing Fashion 59

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. With Instagram analytics, you can also: Understand your audience.

Analytics 97

Analytics Social Media Marketing Management Promotion 97

Neil Patel

JANUARY 9, 2023

As a lawyer, what one marketing tactic would you say is the most likely to drive traffic to your website? Perhaps your social media presence also plays a role in your traffic building efforts. Link building is a marketing practice with the purpose of increasing backlinks to your website.

Law 81

Law Real Estate SEO Place 81

Neil Patel

JUNE 10, 2021

What do backlinks, reverse image search, and your business have in common? Your bottom line. Sure, you can blog until you have hundreds of posts on your site, but it takes time. Can your business afford to wait? How do you find these sites? Here’s how to turn their backlink success into yours.

Place 139

Place Digital Marketing Content Marketing Branding 139

Hubspot Marketing

JUNE 6, 2022

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help. Below, you’ll find tips on how to write compelling copy. Most marketers can identify poor web copy when they see it.

Copywriting 126

Copywriting Inbound Marketing SEO Product 126

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? Commonly abbreviated to PR, public relations defines how a company communicates with people. It’s how brands manage the spread of their information, so it’s similar to branding.

PR 139

PR Communications Inbound Marketing Management 139

Search Engine Land

APRIL 12, 2023

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and new clients. As with your business website, the success of your inbound marketing through LinkedIn depends on traffic and conversion optimization.

SEO 120

SEO Copywriting User-Generated Real Estate 120

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Here's how: Talent. All your inbound excitement won't deliver results if you don't have the right skills to adapt.

Inbound Marketing 116

Inbound Marketing SEO Transform Communications 116

Hubspot Marketing

JUNE 25, 2019

Finding and using effective ecommerce platforms can help your organization tap into the more than $500 billion consumers spent online last year. If you're shopping around for the best application to support your ecommerce business, you might be overwhelmed by the number of tools to choose from in 2019. Online Point-of-Sale.

eCommerce 131

eCommerce Transform Price Retail 131

Hubspot Marketing

APRIL 18, 2019

For a long time, digital marketers organized their entire content calendar around specific keywords. They'd work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic. And, ultimately, it worked.

PR 142

PR User-Generated SEO Inbound Marketing 142

Rock Content

MARCH 23, 2023

Blog posts continue to be one of the most popular and effective ways to reach a targeted audience today. Why do they need to reconsider and start blogging now? A corporate blog can accomplish this and help you expand your reach. What is a Corporate Blog? A corporate blog is a relationship-building tool.

Real Estate 76

Real Estate Marketing Marketers User-Generated 76

Digital Marketer

DECEMBER 19, 2022

So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy. First, let’s look at how ecommerce affected the balance of the economy. What is eCommerce and How Has it Impacted the Economy?

Transform 83

Transform eCommerce Retail Entertainment 83

Digital Marketer

DECEMBER 19, 2022

With more people using ad-blocking software to shut out unsolicited ads, the future looks bleak for marketers. But content marketing is the silver lining. Traditional marketing relies on outbound systems. It’s about reaching out to consumers to interest them in your product. Content marketing is inbound.

Content Marketing 81

Content Marketing Millennials Marketing Marketers 81

Neil Patel

APRIL 2, 2023

There is a lot of information on this subject, including steps you can take today to improve your link profile and boost your rankings. However, there’s something else you need to do: Examine your link profile. However, there’s something else you need to do: Examine your link profile. Some may be good. Some may be bad.

SEO 86

SEO User-Generated Analytics Health 86

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

CMO 116

CMO Marketing Marketers SEO 116

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? You may have noticed that we’re talking about more than a marketing tactic. What’s going on here is that marketers have become storytellers and concept creators.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Hubspot Marketing

MARCH 29, 2023

They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews. Enter: Market Research. Why do market research?

Market Research 145

Market Research Marketing Marketers Price 145

Neil Patel

MAY 12, 2021

Organic leads are free, and there are plenty of ways to get started, even if you’re not sure how. Then there’s the overall effectiveness of your advertising. To get the best results from your campaigns, some say it’s better to combine paid and free social media leads. They may just need some nurturing to convince them to buy.

Gen Z 145

Gen Z User-Generated Inbound Marketing Promotion 145

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. And if so, how can you still leverage it for positive results. Quick Takeaways.

Content Marketing 114

Content Marketing Thought Leadership Marketing Marketers 114

Rock Content

JANUARY 25, 2021

Generating qualified traffic is a very important part of any Digital Marketing strategy. Internal linking has a fundamental role in the performance of a website. Do you want to learn how to make better use of this feature and achieve great results? Why internal links are relevant to your position on Google.

User-Generated 84

User-Generated Transform SEO eBook 84

Hubspot Marketing

OCTOBER 2, 2018

GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. Sign into your Google account.

User-Generated 134

User-Generated SEO Analytics eCommerce 134

Rock Content

SEPTEMBER 20, 2023

As we embark on this journey, let’s dive into the world of product launches to make sure your venture starts off on the right foot with impact and finesse. Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? Entering a new market with an existing product. Relaunching your brand.

Marketing Strategy 78

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 78

Hubspot Marketing

JUNE 28, 2018

Your visitors expect the same personalized experience on your own website -- and in your calls-to-action (CTAs) as well. Your visitors expect the same personalized experience on your own website -- and in your calls-to-action (CTAs) as well. For this study, I analyzed more than 330,000 CTAs.

Real Estate 144

Real Estate Inbound Marketing Education Customer 144

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

Author: Mike Telem This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. If you don’t have a retargeting budget, let’s take a moment to define retargeting, and explain why you might incorporate retargeting into your marketing mix.

Outbound Marketing 134

Outbound Marketing Thought Leadership Inbound Marketing eBook 134

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

Author: Nate Dame Whether you’re just getting started with account-based marketing or you’ve been doing it for a while, you may be looking for new ways to maximize your efforts. One effective way to amplify the results of your ABM approach is to make sure it’s incorporated into your SEO strategy.

SEO 131

SEO Thought Leadership Finance Marketing 131

Hubspot Marketing

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. There are several important decisions you need to make when bringing your content to an international audience. Types of Domain Structure. com" (or ".org,"

SEO 135

SEO Shipping User-Generated Retail 135

Content Marketing Institute

APRIL 24, 2018

You’re not sure how you’re going to get there. The top of the mountain – literal or metaphorical – is reached when you focus on each step, not how steep it is. You can do this with your content and climb the mega mountain of Google search. Put yourself in the dentist’s chair, getting your teeth cleaned. Click To Tweet.

SEO 111

SEO Energy Content Marketing Place 111

Adobe Experience Cloud Blog

AUGUST 28, 2017

Your to-do list is growing. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage. It’s up to you, however, to turn the stubborn empty page into a tasty blog post that your audience devours. Perhaps you could get away with creating fewer blog posts.

Thought Leadership 134

Thought Leadership Inbound Marketing Price Place 134

Sachs Marketing Group

JUNE 22, 2023

Want to increase the visibility of your local business website so it appears when people search for keywords from a certain location? Think about how many times you’ve searched for a service or product near you. Without local SEO, your competitors who have optimized their websites are taking away all the potential customers.

SEO 52

SEO Non-Profit User-Generated Promotion 52