Hubspot Marketing

JANUARY 13, 2023

It’s a telemarketer asking about your oven preferences. Inbound lead generation offers a solution. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. Let's say you take an online survey to learn more about how to take care of your car. Marketing Qualified Lead (MQL).

User-Generated

Hubspot Marketing

MARCH 15, 2018

Does Blogging Help With SEO? Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site.

SEO

Hubspot Marketing

OCTOBER 20, 2022

TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This report serves as a tactical primer for marketers responsible for SEO strategies. Table of Contents (8-minute read).

SEO

Martech

OCTOBER 9, 2024

HubSpot released another huge wave of updates in September, including a ton of announcements at its annual Inbound conference. Whether you’re looking to simplify reporting, speed up content creation or gain a clearer view of your contacts and their activities, these updates have something for you.

Product

Hubspot Marketing

DECEMBER 13, 2023

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers' journeys. So, what do today’s best inbound marketing agencies look like? What do inbound marketing agencies do?

Inbound Marketing

Hubspot Marketing

OCTOBER 16, 2019

Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public? In today's world, PR and marketing overlap and intertwine, making it necessary to work together.

PR

Hubspot Marketing

DECEMBER 22, 2023

Yet even with so many sellers already providing the most popular products, one strategy that still breaks through is to take advantage of the “long tail” in marketing, monetizing the realm of the deeply niche. Long Tail in Marketing Examples Let’s take a look at some examples of successful long tail marketing.

Shoppers

Hubspot Marketing

APRIL 6, 2017

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook.

Price

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? The answer depends on what you want to achieve in your business. For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint.

Content Marketing

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Maybe you can use some of these in your next budget meeting.

Digital Marketing

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. However, it's not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more strategic approach. Before you build your lead generation website, consider what your goal for it is.

Whitepaper

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. Here’s why: Your content strategy is what makes your brand visible on search engines. They keep your strategy focused and help you measure its success.

Inbound Marketing

Hubspot Marketing

AUGUST 7, 2018

My guess is Google (or your preferred search engine). When you enter a question into the search bar, those links that appear in your search results are content. Whether you know it or not, you consume content on a daily basis. That marketing strategy guide. Those articles that diagnose your symptoms.

Whitepaper

Hubspot Marketing

OCTOBER 9, 2019

You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is " Why can't I drive traffic to my website like this? ". If you've struggled with driving traffic to your website, you're not alone. Content creation. Publish: Publish your post on your blog.

User-Generated

Marketing Insider Group

JUNE 8, 2015

What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day.

Content Marketing

Hubspot Marketing

APRIL 21, 2022

What do cross-country road trips, wedding speeches, and social media marketing have in common? You could improvise all three, but it's better to have a plan for what direction you're heading — especially when developing your social media content strategy. Social Media Content Calendar Tools to Plan Your Messaging.

Price

Hubspot Marketing

JANUARY 4, 2024

That said, it takes a lot of time to work out where to find your target audience. A lot of it comes down to building the right marketing funnel strategy, i.e., deciding what types of collateral to use at which stage of a lead's readiness to buy. Today, we'll learn a marketing funnel and tips for designing your own.

eBook

Hubspot Marketing

AUGUST 21, 2017

But are you using LinkedIn to its fullest potential? So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking. If you're a business on LinkedIn, it can also be a fantastic marketing tool. 1) Customize your public profile URL. but definitely shouldn't.

User-Generated

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Digital Marketing

Hubspot Marketing

JULY 26, 2022

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether. In this post, we'll explore: What is an email marketing campaign?

Real Estate

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. What Is SEO?

Copywriting

Hubspot Marketing

JANUARY 17, 2019

The years-old " The Man Your Man Could Smell Like " campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice -- voice that came through in every video, commercial, tagline, Facebook update, tweet. And do you know who is behind all of that marketing collateral? You all know the Old Spice guy, right?

Copywriting

Litmus

JANUARY 5, 2024

41% of marketers say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year?

Email Marketing

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Table of Contents What is keyword research? Why is keyword research important?

SEO

Hubspot Marketing

JULY 7, 2022

That's smart since your website's value is both the traffic AND the revenue it can bring in. Making sure your site works? Check your web traffic. Reacting to changes in your industry? Your website traffic data can help you see how you're doing. Decide what questions you want to answer with your data.

Analytics

SMA Marketing

MAY 20, 2022

Your website is much more than a validation tool. Designers must consider load speed, content placement, and SEO optimization, not to mention designers must now consider how a website looks on multiple screens. For many of your prospective customers, it's your digital front door. The History of Website Design.

COS

Hubspot Marketing

JULY 18, 2018

Here at HubSpot, we know a thing or two about webinars. set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as. the modern marketing team we've built. No matter how great the content of your webinar is, though, it doesn't mean much if there's nobody there to hear it.

Real Estate

Lynton Web

FEBRUARY 26, 2024

Considering redesigning your website? Whether you're considering a slight website refresh or a complete overhaul, this blog will equip you with the insights, inspiration, and strategies necessary to successfully navigate the complexities of website redesign. This step should inform your redesign priorities and goals.

Key Performance Indicator

Duct Tape Marketing

JANUARY 19, 2016

written by John Jantsch read more at Duct Tape Marketing. In fact, I think it’s become so bad that while people still sign up for the free thing, they often don’t even bother to download, rarely if ever actually read it or watch it, and unfortunately, don’t represent the opportunity for marketers that they once did. Tweet This.

Transform

Exposure Ninja

SEPTEMBER 18, 2023

So, you’ve decided you want to learn how to do marketing. There are so many types of marketing, channels, and skills you need — where do you start? If you’re unsure what type of marketer you want to be or where to learn the skills you need to become a marketer, you’ll have a much better idea by the end of this guide.

PR

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy

Neil Patel

JUNE 14, 2021

Are you ready to skyrocket your success? If so, you need to focus your efforts on inbound marketing strategies for your startup. It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. First, go to your Facebook page.

Inbound Marketing

Hubspot Marketing

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive.

Email Marketing

Scoop.it!

MARCH 17, 2022

One of the best ways to promote your products and services is with quality content. Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. In this article, we talk about building a content strategy for your small business that brings consistent results over time.

Whitepaper

Marketing Insider Group

DECEMBER 8, 2020

The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Create High-Quality, Evergreen Content.

User-Generated

Sprout Social

OCTOBER 10, 2019

Have you noticed your Facebook engagement has been on a downward spiral lately? Although the recent changes to the Facebook algorithm have many marketers sweating, the update isn’t as scary as it seems. You don’t need to abandon your current Facebook page or start over from scratch, either. Focus on Fan-Centric Content.

Food