Search Engine Land

JULY 11, 2024

Identify your needs: Types of data gathering Data gathering for SEO can be done in several different ways, including surveys, in-depth interviews or focus groups. The group dynamic often uncovers unique collective views or differences in opinions. They are efficient, easy to create and administer and arguably the easiest to analyze.

Whitepaper

Hubspot Marketing

SEPTEMBER 25, 2024

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. Table of Contents What is lead scoring? Lead Scoring Models How to Determine What Data to Look At Is one lead score enough? That's where lead scoring comes in. Lead scoring sounds easy, right?

Logistics

Hubspot Marketing

FEBRUARY 4, 2025

When it comes to creating a Facebook ad for your business, there are a lot of different things to consider. What should it say? This blog article has you covered. Headline Contrary to what its name suggests, your headline is not the first thing people see at the top of your ad. How much text is too much? Video or image?

Real Estate

Vertical Response

JULY 14, 2024

That’s precisely what creating content without understanding your target audience is like. Uncovering what your target audience is searching for and understanding their pain points, goals, and aspirations can be aided by this process. Want to get more visitors without paying for ads? Get ready to boost your traffic naturally!

SEO

Scoop.it!

SEPTEMBER 12, 2024

Does your digital marketing strategy involve hosting physical or virtual events? From event videos and expert interviews to testimonials and presentations, a successful event can be a treasure trove of valuable content for your company blogs, newsletters, and social media accounts. What Is Event Content Curation?

Communications

Lusha

DECEMBER 9, 2024

If you’re done chasing after leads that go nowhere, it’s time to try something different. Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you.

CRM

Buffer Marketing

FEBRUARY 13, 2025

Why LinkedIn is the perfect platform for consultants LinkedIn is still the go-to platform for professionals — particularly those with buying power. Why LinkedIn is the perfect platform for consultants LinkedIn is still the go-to platform for professionals — particularly those with buying power.

Transform

Buffer Marketing

JANUARY 29, 2025

Staying consistent on social media is one of the best routes to success on any platform — though that's easier said than done. What are streaks? Streaks is more than just a feature — it's your personal trainer for social media content creation. Enter: Streaks!

Entertainment

Lusha

DECEMBER 9, 2024

But what if you could make your outbound efforts work better? What is Outbound Lead Generation? You can do this through: Phone calls Emails Social media Direct mail The main idea is to create opportunities by actively seeking out and talking to potential customers. Old-fashioned outbound lead generation often fails.

Key Performance Indicator

Hubspot Marketing

FEBRUARY 10, 2025

Thats why B2B influencer marketing is nothing to scoff at. Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. Table of Contents What is B2B influencer marketing? This can be great for growing your following and generating social proof.

Influencer Marketing

SocialPilot

JANUARY 27, 2025

People trust online customer reviews 12 times more than other marketing materials, and some customers take it as a personal recommendation. The Internet revolution has radically transformed the way people shop for almost everything. A report found that 99% of shoppers read at least one online review before visiting a business.

Customer

Lusha

NOVEMBER 11, 2024

Do you need clarification about leads and prospects in B2B sales and marketing? What’s a Lead? What’s a Prospect? They might need what you’re selling, but they need to learn about you or have yet to reach out. You’re not alone. Many people mix up these terms. But not all leads are equal.

Outbound Marketing

SocialPilot

FEBRUARY 17, 2025

Are you aware that Social media referrals drive roughly 1 million website visits per month for some brands? Thats rightpeople locate brands, blogs, and businesses through platforms like Facebook, Instagram, LinkedIn, and even TikTok. So, whats the hero move here? Optimize Your Social Media Presence a.

Transform

Backlinko

MAY 12, 2025

There are many tools that let you schedule content across different social media platforms. Instead, Im sticking to what the title says and only including the very best options. Instead, Im sticking to what the title says and only including the very best options.

Management

Lusha

DECEMBER 9, 2024

This guide will give you the lowdown on outbound sales, with strategies and tips to help you dominate in today’s market. Outbound vs. Inbound: Two Sides of the Same Coin In the sales world, there are two main approaches: outbound and inbound. Both aim to reel in leads and close deals , but they do so in different ways.

Communications

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications. This one does. billion acquisition by Google.

CMO

Hubspot Marketing

JUNE 18, 2025

That mentality crashes and burns in the world of growth marketing. You’re still aiming for those high marks, of course, but growth marketing experiments encourage you to try, fail, learn, and try again. But growth marketing gives you a better way forward — if you’re willing to try. Table of Contents What is growth marketing?

User-Generated

Animalz blog

OCTOBER 1, 2024

When Sara Stella Lattanzio started posting on LinkedIn three and a half years ago, she was just looking for a creative outlet. She also shares her thoughts on what it takes to reach a leadership position. Tim: What surprising things have happened to you because of the LinkedIn following you’ve built over the past 3.5

Copywriting

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics.

SEO

Lusha

NOVEMBER 18, 2024

What is B2B Cold Calling? B2B cold calling is when you call potential business clients who have yet to show interest in what you’re selling before. Why Cold Call and What Are the Benefits? Get market insights : Talking with potential clients can provide useful feedback on your product, competitors, and industry trends.

CRM

Lusha

NOVEMBER 18, 2024

Closing deals can feel like trying to hit a moving target – what worked yesterday might not work today. The Basics of a Winning Sales Strategy What is a Sales Strategy? A good sales strategy has several key parts: Target market identification: Who are your ideal customers? What problems do they have? What do they need?

CRM

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. And in this article, we’ll explore the role influencers play when marketing your business.

Inbound Marketing

Jeff Bullas

MARCH 1, 2023

There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform. There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform. More inbound links.

Entertainment

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks.

Inbound Marketing

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? The only difference is it’s more focused on communication and reputation, rather than relying on visual elements (like logos). Media: Owned vs. Paid vs. Earned. Guess what?

PR

Adobe Experience Cloud Blog

MARCH 26, 2013

by Jason Miller There are hundreds of differing opinions regarding the effectiveness of using social media for lead generation. This is my opinion and it comes from over two years of trial and error using what I consider to be the best tools available for the social media marketer. In a nutshell.

Thought Leadership

Hubspot Marketing

JULY 10, 2018

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies.

Inbound Marketing

Sprout Social

FEBRUARY 10, 2020

These mass marketing techniques are no longer as effective. Customers now decide for themselves what to buy, who to buy from and whether they want to be advertised to or not. And this is exactly why brands are embracing inbound marketing. Inbound marketing vs. outbound marketing. Reduced expense.

Inbound Marketing

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Eighty-seven. Graphic source: Keap report.

Digital Marketing

Hubspot Marketing

AUGUST 7, 2019

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. Why is content marketing important?

Content Marketing

Hubspot Marketing

MAY 26, 2017

Every marketer faces different challenges. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator. Curious about what kinds of obstacles other marketers are up against? What Can You Do?

Inbound Marketing

Hubspot Marketing

JUNE 24, 2022

Every marketing team is challenged to do more with less — especially nonprofit organizations. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in. Inbound Marketing for Nonprofits.

Inbound Marketing

Neil Patel

AUGUST 16, 2021

With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. What Is Lead Generation? In inbound lead generation, this is most likely to happen by someone filling out a form and giving you their contact details.

Outbound Marketing

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Let's dive into those, now.

eBook

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. What is demand generation? Why is demand generation different than lead generation ?

Inbound Marketing