Hubspot Marketing

JULY 11, 2024

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. Four Differentiated Marketing Tactics Using Community and Audience 1. The rest is history.

Transform

Hubspot Marketing

NOVEMBER 7, 2024

As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” But how do you set up a system that consistently delivers results, while still balancing your current channels and marketing strategy? Startups often talk about product-market fit — but just as critical is product-channel fit.

Inbound Marketing

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z

Hubspot Marketing

JULY 8, 2025

I went from marketing manager to CMO in four years. What I quickly realized is this: Being a great marketer is not the same as being a great marketing leader. How to Go from Marketer to CMO 1. One of the biggest mindset shifts I had to make as a marketing leader was learning to lead with the story, not the tactical plan.

CMO

SMA Marketing

MAY 13, 2025

Successful inbound marketing is measured by increased brand awareness and positive audience engagement. Great content for an inbound campaign creates genuine interest in your institution from future students and their family members. Today, well explore the inbound marketing philosophy and whether this strategy works.

Inbound Marketing

MarketingOps

DECEMBER 10, 2024

Dividing opportunities into marketing vs. sales-sourced pipeline. This article will explore why its time to abandon sales vs. marketing-sourced pipeline attribution. We live in a world where nearly three quarters of sales folks dont believe their teams are strongly aligned with marketing. The broken model?

Inbound Marketing

Hubspot Marketing

JUNE 23, 2025

Why Brand Matters More Than Ever for Early Startups Today’s AI-driven market is full of copycat software tools. Take a look at this company called Blaze AI, a marketing tool built to drive automation. Your offering needs to be just as good or better than what’s already in the market. Let’s dive in. That’s the reason you exist.

Branding

Set Up

FEBRUARY 25, 2025

The path to growth for marketing Agencies in 2025 is no longer about simply acquiring new Clients; its about scaling effectively. In 2024, the Set up Marketing Relationship Survey revealed that 55% of Clients prefer specialist Agencies over generalists, emphasizing expertise over breadth. Create lead magnets (e.g.,

Inbound Marketing

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. Marketing automation is often a solution for rapidly growing companies that need to scale their efforts. Determine if inbound marketing (e.g.,

Marketing Automation Platform

Kuno Creative

JANUARY 15, 2025

If theres one throughline connecting the barrage of marketing predictions for 2025, its uncertainty. Fortunately, these are precisely the sorts of complex challenges an inbound marketing company can help you tackle. Still, senior stakeholders are setting ambitious revenue goals and lofty brand expectations for the year ahead.

Inbound Marketing

Hubspot Marketing

FEBRUARY 12, 2025

In the interest of keeping this post focused and practical, I won't go into a holistic, thorough, pay attention because I'm going to quiz you on this later exploration of inbound marketing. I'll just cover where blogging stands in the process.

Inbound Marketing

Aspiration Marketing

MAY 8, 2025

By understanding these nuances, you can craft marketing strategies that resonate, leading to better engagement and, ultimately, a healthier bottom line. It's about dividing your audience into distinct groups based on shared characteristics. This allows you to speak directly to their needs, preferences, and pain points.

Marketing Strategy

The LeadG2 Blog

AUGUST 22, 2024

As dedicated inbound marketers, we are passionate about creating opportunities for our sales teams. We constantly enhance our content, study trends, perfect our SEO strategies, and engage with our audience on social media to attract the right visitors to our website and transform them into valuable leads.

Transform

Aspiration Marketing

NOVEMBER 20, 2024

Whether it's a pitch meeting, a conference, or a trade show, nothing replaces the human touch for getting a deal done in event marketing. In 2019, over 75% of content marketers said that it's the single most effective marketing channel in their arsenal.

Event Marketing

Lynton Web

OCTOBER 25, 2024

Consider these examples: Closed-ended: "Is your current marketing strategy working?" Open-ended: "How do you feel your current marketing strategy is performing, and what specific outcomes have you observed?" Tell me about your most successful marketing campaign to date. What made it stand out?" "How

Digital Marketing

The LeadG2 Blog

SEPTEMBER 17, 2024

One of the most effective strategies to achieve this is through inbound marketing, which focuses on attracting and engaging customers through valuable content and experiences. Among the various metrics to measure the success of inbound marketing, increasing online visibility stands out as an important (and often forgotten) factor.

Inbound Marketing

Backlinko

JANUARY 31, 2025

You grew inbound leads by 40% with conversion-focused content marketing. Aim for a VP of marketing or founder for the most significant impact. It can manage all your sales data and give you access to a full range of marketing tools. While Im pro inbound marketing, it can be inconsistent. See the difference?

SEO

Kuno Creative

NOVEMBER 15, 2024

But when slumps last longer than projected, big marketing swings fall short of their intended targets and you’re being outpaced by the competition, there’s no more denying it: it’s time to refresh your approach. Fortunately, this is where an inbound marketing company can help your brand shine.

Inbound Marketing

Lynton Web

AUGUST 3, 2024

Let's explore this offering from the Lynton team and dive into the world of integrated fitness management and marketing automation. HubSpot is a leading customer relationship management (CRM) and marketing automation platform that offers inbound marketing, sales, and customer service tools.

CRM

Six & Flow

JANUARY 10, 2025

If youre still manually handling your customer engagement tasks, its time to rethink the way you market. Marketing automation can significantly improve the way you manage your campaigns by saving time, reducing errors, and scaling personalised communication. Top HubSpot Marketing Automation Features and Use Cases 1.

Marketers

Hubspot Marketing

SEPTEMBER 3, 2024

But a marketer can dream, right? I'm no Facebook Ads expert, but Founder and VP of Marketing of B2B Rizz Tim Davidson is. Like targeting a buyer persona versus a general market, a specific audience on Facebook Ads is more likely to get you qualified engagement and leads. A good Facebook Ads budget is a limitless one.

Advertisers

Neil Patel

MAY 30, 2025

Instead, it’s a marketing issue. Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business. What Is Manufacturing Marketing?

Manufacturing

Lusha

NOVEMBER 11, 2024

Do you need clarification about leads and prospects in B2B sales and marketing? How to Get More Leads There are two main ways to get more leads: inbound marketing and outbound marketing. Inbound Marketing Inbound marketing attracts customers by creating helpful content they want to see.

Outbound Marketing

Hubspot Marketing

SEPTEMBER 25, 2024

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. This process helps sales and marketing teams prioritize leads, respond to them appropriately, and increase the rate at which those leads become customers. That's where lead scoring comes in.

Logistics

Lynton Web

MARCH 28, 2025

HubSpot offers robust tools to transform operations, inbound marketing , and customer relationships across restaurant portfolios. Integrated Reservation System Strategy Most reservation platforms operate in isolation from your marketing efforts, creating data silos that limit your ability to build meaningful relationships.

Transform

Kuno Creative

JULY 18, 2025

When e2Companies came to Kuno Creative, they had an innovative energy solution and a bold sustainability mission, but few marketing or sales materials. They didn’t have an inbound marketing strategy, a way to track who was engaging with their brand, or a documented process for following up with leads. Here's how.

Transform

Hubspot Marketing

JULY 10, 2025

Automated follow-up sequences – HubSpot's marketing automation and workflow tools provide intelligent automation that nurtures prospects through long sales cycles using personalized email sequences, task reminders, and lead scoring without manual intervention or missed touchpoints. Is HubSpot good for consulting firms?

CRM

Six & Flow

JUNE 25, 2025

We can agree that, like any other industry, content marketing for nonprofits has never been more important than it is right now. In a world where Netflix knows what you want before you do, your donors expect the same level of personalisation, consistency, and speed from your organisation.

Content Marketing

The LeadG2 Blog

AUGUST 15, 2024

Your website is more than just a collection of pages—it's an interconnected ecosystem. At the heart of this ecosystem lies a powerful tool that can make or break your online presence: internal linking.

Transform

Lusha

DECEMBER 9, 2024

Examples Blogging, SEO, social media, email marketing, webinars Cold calling, email blasts, trade shows, TV ads Inbound lead generation is a marathon, not a sprint. Email Marketing: Stay Top of Mind (Without Being Annoying) Email marketing is still one of the best ways to nurture your leads and guide them through the sales funnel.

CRM

The LeadG2 Blog

SEPTEMBER 5, 2024

This approach enhances your marketing efforts and aligns seamlessly with your sales objectives. If your business constantly seeks ways to optimize operations and drive growth, outsourcing B2B lead generation is an effective strategy. There are many benefits for a B2B organization looking to improve its sales.

Marketers

Vertical Response

JULY 14, 2025

This article explores their roles, types, tax-exempt status, annual reporting requirements, funding sources, and marketing strategies. Effective marketing strategies, including content, social media , and event marketing , are essential for nonprofits to engage supporters and secure ongoing funding.

Non-Profit

SocialPilot

FEBRUARY 17, 2025

Cost-Effective Marketing : Utilizing organic content allowed brands to achieve significant results without a substantial advertising budget. By engaging directly with its audience and leveraging the platform’s real-time communication capabilities, it transformed its social media presence into a powerful marketing tool.

Transform

Aspiration Marketing

JULY 24, 2025

Ever wondered what truly distinguishes the brands that consistently dominate search engine results? It's more than just a knack for keywords; it's about the powerful convergence of online visibility and undeniable credibility. When a brand repeatedly appears at the top of your search, it signals expertise and reliability.

SEO

Vertical Response

JANUARY 18, 2025

In marketing, FOMO is effectively utilized through tactics like urgency and scarcity, and it often leverages psychological triggers such as loss aversion and social proof. Ethical FOMO marketing requires authenticity and transparency; deceptive claims can harm brand trust and lead to buyers remorse among consumers.

Millennials

Hubspot Marketing

JULY 17, 2025

HubSpot Source Best for: Growing nonprofits seeking an all-in-one platform to unify donor management, marketing, and fundraising without breaking the budget. Built-in email marketing: Create, send, and track email campaigns without leaving the CRM, with automatic list segmentation based on giving patterns. Take a look: 1.

CRM

Six & Flow

MARCH 4, 2025

With email marketing, yes, open rates and click rates are important - but that shouldn't be your ultimate goal. Instead, your focus should be on building genuine connections with your audience and delivering content that truly resonates with them.

Email Marketing