Hubspot Marketing

OCTOBER 18, 2024

What’s your industry? Calculating a budget based on an industry average only gets you so far. According to Knowland’s 2023 State of the Meetings Industry , increasing event expenses is one of the biggest concerns for event organizers. Technology Technology has grown to become a huge part of the event experience.

Event Marketing

Martech

OCTOBER 14, 2024

I am the first generative AI chatbot for marketing technology professionals. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. I am trained with MarTech content. Here’s something somebody asked me!

Key Performance Indicator

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

Key Performance Indicator

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. This evolution will create challenges in the manufacturing industry, but it’s also an exciting time that should facilitate growth. The manufacturing space will have an estimated output of $35.2

Manufacturing

Martech

SEPTEMBER 6, 2024

“Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit.

Advertisers

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Navigating the uncertainty A recent IAB study shows that 88% of industry professionals feel Google’s decision to reverse the phase-out of third-party cookies has caused major confusion in digital advertising.

Transform

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? The answer? You’re not alone.

Transform

Martech

JANUARY 27, 2025

“DeepSeek appears to have achieved a breakthrough in resource efficiencyan area that has quickly become the Achilles’ Heel of the industry.” That’s good for consumers because it allows us access to reasoning technology at very, very low cost.” ‘Has the industry been wildly overspending?’

Copywriting

SmartBrief - Marketing

OCTOBER 30, 2024

But as the digital marketing transformation continues to spread throughout myriad industries, one question remains: Are OOH marketers ready for the rise of AI , and can AI deliver better and more unique kinds of data? However, the perceived value must be strong enough to justify the investment in AI technologies. Industry trends.

Transform

SmartBrief - Marketing

AUGUST 23, 2024

Brands that are getting it right The beauty and wellness industry has seen a surge in brands dedicated to addressing the specific needs of menopausal women. This discreet wristband uses advanced thermal technology to deliver precise cooling or warming sensations, allowing women to regain control over their comfort with the touch of a button.

Health

Martech

AUGUST 26, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: The platforms you mentioned are indeed important components of a comprehensive marketing technology stack. Consider factors such as the size of your organization, target audience, marketing goals, and existing technology infrastructure.

CMO

Martech

JANUARY 2, 2025

As we look ahead, AI will further enhance this interconnected experience by making project planning and home management significantly easier to initiate and accomplish, which will in turn transform the retail industry by raising the bar for customer experience and operational efficiency.

Retail

Martech

OCTOBER 22, 2024

Industry Depending on your product or service, certain industries will be a better fit than others. Assign more points to leads in industries you actively target, while leads from less relevant industries should have lower scores or even negative scores.

Communications

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. Warning Don’t be held back by an over-reliance on technology. Here are my recommendations — along with a warning. Sadly, this is not the case.

Marketing

Martech

JANUARY 6, 2025

Brands may resist the lack of control over brand safety and guidelines, especially in industries with significant regulatory or legal restrictions on marketing. Consider a build-buy-partner framework to identify areas where using agency or technology partners could help accelerate without sacrificing data ownership.

Transform

Martech

JULY 12, 2024

With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The only constant in marketing is change. In the U.S.,

Transform

Martech

JANUARY 13, 2025

This has allowed the industry to self-regulate effectively, preserving email as a viable marketing channel. Email marketers largely embraced opt-in standards to build trust and protect the channels integrity, and the industry continued to rely on blocklists in 2025. blocklist providers.

Law

Hubspot Marketing

SEPTEMBER 9, 2024

Remote teams are more technology-oriented and, ideally, more efficiency-driven. What Experts Have to Say We've looked at the latest productivity data to see how the research applies to the marketing industry specifically. Fully Remote Teams At the far end of this spectrum is having a 100% remote team. A routine moves mountains.

Product

Martech

NOVEMBER 4, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. I am trained with MarTech content.

CMO

Martech

APRIL 28, 2025

Traditional industries are having their digital awakening. How can traditional industries speak authentically to both and honor decades of expertise while embracing digital innovation? Finding your digital voice The million-dollar question for traditional industries isn’t, “Should we be on TikTok?” Processing.

Transform

Martech

AUGUST 14, 2024

Have team members attend industry conferences, webinars and workshops that will improve their skills. Develop a comprehensive onboarding program for new hires and schedule regular refresh sessions to ensure everyone is up-to-date on the latest features and best practices. If it’s at all possible, budget for professional development.

Customer Acquisition

Marketing Insider Group

SEPTEMBER 16, 2024

These tools, among others, are making AI increasingly common in the content creation industry. These unique strengths will keep human content creators relevant, even as AI use grows and the technology becomes more advanced. Jasper is an AI tool that helps marketers and writers create persuasive, SEO-optimized content.

Transform

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

User-Generated

Martech

SEPTEMBER 26, 2024

Why this is true also illustrates the problem confronting the entire genAI industry. That is good news for people who use AI, but incredibly bad news for the AI industry. “We Similar models result in similar innovations. Salesforce and HubSpot are right about the importance of agents. What is an AI agent?

User-Generated

Martech

DECEMBER 23, 2024

I am the first generative AI chatbot for marketing technology professionals. Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. I am trained with MarTech content.

Whitepaper

Sprout Social

SEPTEMBER 23, 2024

That’s why we created our Marketing AI Steering Group—a cross-functional team dedicated to driving strategic, responsible and ethical adoption of AI technology. According to The 2023 State of Social Media Report , 98% of business leaders agree companies need to better understand the potential of AI technology for long-term success.

Transform

Martech

NOVEMBER 14, 2024

With over 80 citations, these patents underscore the significance of these issues and the industry’s ongoing efforts to find innovative solutions. As the field advances, these innovations are helping businesses create highly personalized and engaging customer experiences, setting new standards for the industry.

Customer Journey

Buffer Marketing

AUGUST 7, 2024

Here are some tips for using social media: Check relevant hashtags : Search for hashtags related to your industry or campaign theme.   A lot of them are “done for you,” with application processes, teams, and technology sorting the most ideal partners for you. These often highlight up-and-coming influencers.

Influencer Marketing

Marketing Insider Group

FEBRUARY 3, 2025

A goal tied to brand authority might emphasize thought leadership content that addresses industry challenges. Start by analyzing existing customer data, reviewing feedback, and monitoring online conversations relevant to your industry. Monitor industry developments and adapt to changing preferences, technologies, and formats.

Thought Leadership

Martech

MAY 8, 2025

Why your integration project is doomed before it starts Most integration projects begin with technology selection and end with disappointment. That’s because your marketing organization doesn’t just run on marketing technology. The problem wasn’t their previous technology. The technology didn’t change.

Transform

Hubspot Marketing

NOVEMBER 20, 2024

And sure, there’s the legal side — many industries require it — but beyond that, it's about proactively looking out for the health and safety of everyone involved. Many industries require businesses to conduct and update these assessments regularly to meet health and safety standards. Following industry standards.

Manufacturing

Martech

JULY 18, 2024

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. It’s time we address it head on. Don’t let indecision become a competitive weakness in your organization.

Marketing

Hubspot Marketing

JANUARY 8, 2025

Technical and Industry-Specific Content: They often address specific technical aspects or industry challenges, speaking directly to an audience that is usually more informed about technology-related solutions.

Price

Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” Ads are the most convenient way to fund such a system, so advertising technology ruled the web. They’ll freak out, won’t they? Why can’t we do that with data?

Customer