article thumbnail

5 influencer marketing KPIs to measure your next campaign

Sprout Social

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. Influencers don’t need celebrity status to make an impact for your brand. In fact, depending on your campaign goals, a nano-influencer could be an even stronger choice. What are influencer marketing KPIs?

article thumbnail

7-week influencer marketing strategy template

Sprout Social

Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Also, use tools designed for influencer discovery.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Guide to affiliate influencer marketing: Boost your brand and bottom line

Sprout Social

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

article thumbnail

How to create effective TikTok branded content (for brands and creators)

Sprout Social

It’ll show you how it works with influencer marketing and how to measure its return on investment. Sprout Social Influencer Marketing (formerly Tagger) simplifies the process of finding the perfect influencer for your brand. This guide will show you everything you need to know about TikTok branded content.

Branding 124
article thumbnail

Earned media value: How to calculate it and what to look out for in the calculating process

Sprout Social

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. The answer, as with many marketing questions, is a bit more complex than a simple yes or no.

article thumbnail

How to Create a Social Media Marketing Strategy in 7 Steps

Buffer Marketing

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

article thumbnail

Influencer rate card tips for smarter campaign planning

Sprout Social

Influencer marketing is a proven driver of social media growth. Yet, critical steps in the planning phase—navigating rates, pricing structures and influencer marketing campaign details—often leave brands unsure where to begin. It’ll keep you organized and provide more context on the influencer.