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How to inflation-proof your marketing in 2025

Martech

Dig deeper: 3 recession-defeating marketing strategies Rethinking partnerships and marketing mix Inflation offers an opportunity to reassess your entire marketing ecosystem and partner relationships. These modernized companies also saw modest yet steady growth in both customer base (0.5% revenue decline.

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How to create effective TikTok branded content (for brands and creators)

Sprout Social

It’ll show you how it works with influencer marketing and how to measure its return on investment. Sprout Social Influencer Marketing (formerly Tagger) simplifies the process of finding the perfect influencer for your brand. This guide will show you everything you need to know about TikTok branded content.

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The HubSpot Blog's TikTok Marketing Report: Insights from 1,000+ Social Media Marketers

Hubspot Marketing

How Content Creators & Marketers Are Earning ROI on TikTok Influencer Marketing Excellence TikTok has established itself as the leading platform for influencer marketing ROI. I believe we're just seeing the beginning of the TikTok influencer ecosystem.

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CPCs keep increasing – here’s what you can do about it by CallTrackingMetrics

Search Engine Land

Expand the marketing mix Don’t put all your eggs in one basket. For B2C marketers, evaluate your influencer marketing strategy. Many advertisers still rely on outdated metrics, like call duration, to measure success.

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15 years in, it’s clear: All business is social

Sprout Social

Fast forward to todaysocial isnt just another part of the marketing mix anymore. Through strategic acquisitions of SimplyMeasured, Repustate and Tagger, we laid the foundation for robust Listening and Influencer Marketing solutions and accelerated our AI technology roadmap.

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Influencer marketing in 2023: What do the experts predict?

Econsultancy

Influencer marketing is now an integral part of the digital marketing mix, enabling brands to engage audiences and to promote authenticity and trust. According to The State of Influencer Marketing 2022: Benchmark Report, the industry was set to grow to approximately $16.4

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Measuring influencer marketing programmes

Econsultancy

Being able to link influencer marketing to revenue and sales is ‘the golden ticket’, as Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio puts it. Having the ability to measure against all meaningful objectives is critical to ensuring longevity for this sector of marketing.