Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Gen Z 133

Gen Z Millennials Branding Transform 133

Sprout Social

APRIL 10, 2025

In a sweet nod to the resilience and strength of patients battling cancer, UCHealth transforms them into true comic book superheroes on social. The play: Trust in influencers is holding steady and growing in some pockets. The play: Experiencing shame in the healthcare environment is a top barrier to seeking out or receiving care.

Gen Z 71

Gen Z Pharmaceutical Health Millennials 71

Sprout Social

MAY 29, 2025

Influencer posts inspire monthly purchases for 49% of consumers According to Sprout Socials 2024 Influencer Marketing Report , Gen Z and millennials are most likely to buy products recommended by influencers, doing so daily or weekly. The global social commerce sector is growing at a 13.7%

Gen Z 80

Gen Z Social Media Marketing Transform Marketers 80

Hubspot Marketing

JULY 30, 2023

While some, like Instagram, are further along in this transformation, the rest are working hard to implement new features and tools that enable social shopping. Currently, 47% of social media marketers say their brand sells directly within social media apps. Brands swap out celebrities for micro-influencers.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Strategic Marketing Transformation. Your marketing goals and objectives must align with the overall goals of your business. million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. X is also more popular among Millennials than other social media networks.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. Skeptical Gen Z and millennial consumers have lost trust in official messages. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily. Have a seat.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

SocialPilot

JUNE 19, 2025

75% of millennials and Gen Z share memes regularly, and meme-based content sees 60% higher engagement than traditional posts. Case Study Showcases Case study posts transform customer success stories into powerful marketing content. Repurpose content: Chop the stream into short clips for Reels or YouTube Shorts.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Businesses Grow

OCTOBER 10, 2022

Part of the momentum for this career choice comes from a hype-drenched belief that Web3 technologies like creator coin economies and NFTs provide a transformational economic change for creators. The majority of content creators are Gen Z or millennials. Today the entry barrier to the creator economy is almost zero.

Gen Z 131

Gen Z Transform Millennials Entertainment 131

Adobe Experience Cloud Blog

JANUARY 6, 2017

She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Acts as a trust signal.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

FEBRUARY 24, 2025

The influence of social media in financial services In the past, the financial services customer relationship mightve started with a meeting with a financial advisor. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 79

Marketing Strategy Gen Z Finance Social Media Marketing 79

Businesses Grow

MARCH 18, 2024

Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. Articulating a narrative about the future makes you think through the implications of trends. Very useful. The first research on Gen Alpha was interesting. Consumers control the narrative Sustainability — Advertising eats up a lot of energy.

Gen Z 129

Gen Z Energy Transform Thought Leadership 129

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Leveraging Influencer Marketing Another crucial cog in the wheel of hotel social media marketing is the role of influencers.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Neil Patel

APRIL 20, 2021

They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Influence Drives the Value of Your Product. Influence marketing is here to stay, so you should embrace it. Influence is your ability to persuade others to adopt your own perspective.

Millennials 141

Millennials Education User-Generated Advertising 141

AWeber

NOVEMBER 22, 2023

Instagram is a popular platform for young adults and millennials who share content related to their personal (and sometimes professional) lives. Influencer marketing is one of the rare methods that can help you gain instant exposure and quickly build a social media audience (and client list). Work with micro-influencers!

eBook 115

eBook Marketing Plan Influencer Marketing Marketers 115

Sprout Social

JUNE 20, 2024

Plus, with their established credibility and extensive networks, aligning with a UK influencer will give your brand the localized social proof it needs to thrive. This guide will give you an overview of the UK influencer market, from the costs to the different influencer niches. How much do UK influencers charge?

Gen Z 54

Gen Z Millennials Food Fashion 54

Hubspot Marketing

FEBRUARY 23, 2024

Best for: Marketers looking to not only keep up with ever-changing demands and improve the customer experience. It’s also great for marketing teams looking to stay on the cutting edge of innovation. Over one in five Gen Zers and almost 25% of Millennials have contacted a brand on social media. How do users perceive your company?

Direct Mail 115

Direct Mail Marketers Marketing Social Media Marketing 115

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend.

Customer 52

Customer Millennials Gen Z Transform 52

Spiralytics

NOVEMBER 14, 2023

They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. The vast majority – 80% of parents – report their Alpha children have influenced their actions and consumption decisions towards a more sustainable future.

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel. For instance, don’t make a presentation on the “best lead generation strategies.”

Neuromarketing 98

Neuromarketing Gen Z Energy User-Generated 98

Duct Tape Marketing

APRIL 13, 2017

A promotional tweet to Facebook post to influencer marketing on Instagram to a full-scale video on YouTube, the options can be many. Starting a video marketing campaign is a brilliant idea in today’s time as millennials connect more with video content than just plain text. Facebook advertising.

User-Generated 72

User-Generated Transform Promotion Advertising 72

Unbounce

JUNE 23, 2023

To look into the future of AI marketing , all you gotta do is open up your podcast player and listen to the second episode of Unprompted , where we ask the experts to predict how this new tech will transform our world over the coming weeks, months, and years. (Although that last one would be awesome. ) You know what I mean?

Marketers 110

Marketers Marketing Customer Journey Non-Profit 110

Search Engine Land

SEPTEMBER 9, 2024

As we dive deeper into the digital age, AI’s influence on how we create, share and optimize content is only growing. This article will examine some of the key trends shaping the future of AI in content marketing and expert predictions on how these technologies are set to transform the way brands connect with their audiences.

Content Marketing 109

Content Marketing Transform User-Generated SEO 109

Hootsuite

APRIL 3, 2023

Over half of Millennials buy products based on recommendations. Partner with others Influencer marketing may already be part of your social media marketing strategy, but what about partnering with other brands? Conversion increase: Besides trust and social proof, sharing UGC content helps guide buyers to purchase.

Gen Z 133

Gen Z User-Generated Transform Education 133

Duct Tape Marketing

MARCH 22, 2023

Morra founded Women Online and The Mission List, an award-winning digital-consulting firm and influencer marketing company dedicated to social change in 2010. 06:14] You talk about transforming anxiety from a weakness to a strength. 04:43] Do you feel like there is more anxiety today, and if so, what’s causing it?

Health 89

Health Transform Gen Z Management 89

Exposure Ninja

OCTOBER 2, 2023

In the clip below, from Transformers 4, we can see audio company Beats, beverage company Bud Light and tyre company Goodyear all featured. The Beats speaker is used to demonstrate a piece of high-tech transformation technology in the movie. Influencer Marketing Examples Influencer marketing has grown and developed over the years.

PR 52

PR Marketers Marketing Promotion 52