Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. Most brands dont have a dedicated influencer marketing team.

Influencer Marketing 85

Influencer Marketing Transform Marketing Marketers 85

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. DO: Be crystal-clear.

Influencer Marketing 127

Influencer Marketing Gen Z Health Promotion 127

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. What is TikTok branded content? But we don’t stop there.

Branding 127

Branding Influencer Marketing User-Generated Key Performance Indicator 127

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Hubspot Marketing

NOVEMBER 25, 2024

Those traditional marketing emails are important to your overall marketing strategy, but today we’re talking about an entirely different beast. I spoke to Lia Haberman , who founded and writes the successful ICYMI newsletter and teaches social media marketing and influencer marketing at UCLA.

Promotion 93

Promotion Branding Thought Leadership Marketing 93

Martech

SEPTEMBER 24, 2024

Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. I don’t mean you should focus only on those at the expense of your promotional emails.

CMO 131

CMO Email Marketing Influencer Marketing Promotion 131

Jeff Bullas

JANUARY 22, 2023

Useviral is a Spotify promotion service. They are the kind of company that can tap into a vast network of influencers and connections in their industry to help you advance your Spotify’s reputation. Stormlikes is a Spotify promotion service. The best part is, they make the entire setup process really simple and straightforward.

Promotion 325

Promotion Influencer Marketing Social Media Marketing Price 325

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Don’t be shy.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Neil Patel

JUNE 3, 2021

It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? First, let’s outline the goal.

Influencer Marketing 131

Influencer Marketing Marketing Marketers Promotion 131

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. The place of Influencer marketing on Instagram Instagram has also become a key player in the world of influencer marketing. Let’s find out!

Affiliate Marketing 321

Affiliate Marketing Influencer Marketing Promotion User-Generated 321

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer” is not.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketing 145

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Sprout Social

JULY 15, 2022

YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start.

Influencer Marketing 142

Influencer Marketing Branding Marketing Marketers 142

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z 116

Gen Z Health Influencer Marketing Food 116

Neil Patel

DECEMBER 22, 2020

One such method is an influencer promotion campaign. You could also invest in some tools that will make working with influencers simpler. In this guide, we will break down these unconventional forms of marketing. How Using Social Media Influencers Can Grow Your E-commerce Brand. This is a highly effective strategy.

Influencer Marketing 142

Influencer Marketing Branding Shoppers Promotion 142

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing 116

Influencer Marketing Food User-Generated Affiliate Marketing 116

Martech

OCTOBER 18, 2024

This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. Sponsored Content: Promote organic posts to a wider audience. Be interested and interesting.

User-Generated 140

User-Generated Thought Leadership Promotion Analytics 140

SocialPilot

FEBRUARY 13, 2024

Influencer Marketing is a ray of hope for sore marketers’ eyes. More and more businesses are considering influencer marketing to promote their product and services on social media. However, some brands don’t know how to measure influencer marketing ROI effectively. ROI (Return Of Investment).

Influencer Marketing 119

Influencer Marketing Marketers Marketing Analytics 119

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketing 131

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 137

Influencer Marketing Transform Marketing Marketers 137

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. A global social media marketing strategy enables you to clearly define your new audience. This will enable you to widen your reach while keeping your strategy close to home.

Social Media Marketing 134

Social Media Marketing Marketing Marketers User-Generated 134

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 99

Gen Z Affiliate Marketing Influencer Marketing User-Generated 99

Hubspot Marketing

MAY 26, 2023

Utilize industry influencers for their thought leadership and reach. Whether you decide to do co-marketing or not, you can't deny the power of influencer marketing. Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Admittedly, outreach is arduous.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. A tool like Hootsuite Social Advertising allows you to use advanced targeting while managing ad spend and performance across platforms alongside your organic content, all in one place. Honestly, we’ve lost count.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Sprout Social

FEBRUARY 26, 2025

The contracting phase of an influencer marketing partnership might not be the most exciting step, but its essential for setting expectations and protecting both parties. A well-structured, flexible influencer contract template can cut through the friction, ensuring smoother negotiations without endless legal back-and-forth.

Affiliate Marketing 100

Affiliate Marketing Influencer Marketing Law Finance 100

Sprout Social

JANUARY 27, 2025

Its often the first place a customer will look for information about your business. But its also the first place theyll go to ask questions, get help and offer you feedback. Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Dont be shy.

Retail 92

Retail Shoppers User-Generated Customer Journey 92

Buffer Marketing

FEBRUARY 6, 2025

A TikTok business account is suitable for people using the TikTok app to promote their products or services. Image Source You can choose where to place your ad — in-feed, at the top of your target audience’s For You Page (top view), etc. TikTok influencer marketing Influencer collaborations are all the rage on TikTok.

SEO 112

SEO User-Generated Real Estate Promotion 112

Sprout Social

MAY 22, 2025

Nonprofit social media marketing is the practice of using social platforms to advance a nonprofits missionwhether that means raising awareness, inspiring action or deepening relationships with supporters. The goal isnt just to promote a service or productits to mobilize people around a cause. Still, the core principles remain the same.

Social Media Marketing 115

Social Media Marketing Transform Marketing Marketers 115

Hootsuite

FEBRUARY 27, 2025

What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. Its parent company, Google, of course.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness.

Influencer Marketing 105

Influencer Marketing Whitepaper User-Generated Marketing 105

Sprout Social

APRIL 29, 2025

Youll also see how your LinkedIn video efforts fit into your cross-network strategy, all in one place. Our 2024 Social Content Strategy Report found that its evolved from being strictly business to a place where users get more personal and build a community. Take Sephora, for example.

Thought Leadership 99

Thought Leadership Education Promotion Entertainment 99

Neil Patel

MARCH 9, 2023

This means the photographer is okay with you using it to promote your business, or in this case, a Facebook group. You don’t necessarily need a page for your group, but if you want to promote your group with ads or with public social media posts, you need a page to do that. Here’s a cool picture I found.

Promotion 121

Promotion User-Generated Advertising Advertisers 121

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Influencer Marketing 111

Influencer Marketing Marketing Marketers Transform 111

Hubspot Marketing

NOVEMBER 4, 2024

Easier Influencer Collaboration Another key advantage of Instagram’s shopping tools is that influencers can tag products. When you work with creators, they can easily tag the products they’re promoting in posts or Reels and send traffic directly to the brand’s Shop page to take action. Promote your product content with ads.

Product 111

Product User-Generated eCommerce Shipping 111

Sprout Social

APRIL 21, 2025

Micro and nano-influencers frequently play a role in bringing burgeoning trends from their niche circles to other platforms. For more on how social media affects culture, download our influencer marketing report. Recognizing that is key to authentic influencer marketing in the health and wellness space.

Branding 107

Branding Finance Fashion Health 107

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101