SocialPilot

JULY 4, 2025

This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts. Why Social Media Marketing Works for B2C Brands? Source How to Create Your B2C Social Media Strategy?

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

SocialPilot

JUNE 18, 2025

Their approach reduced social media marketing costs and helped grow the brand to a $1.2 Deliver Public-Facing, Real-Time Customer Service Social media is your 24/7 customer service desk. SocialPilot , a leading B2B SaaS company, successfully grew its social media presence on LinkedIn through thought leadership.

Real Estate 59

Real Estate Transform User-Generated Education 59

SocialPilot

JUNE 19, 2025

Unlike short-form content, long videos build authority and deepen connection, great for thought leadership, product education, or storytelling. Audio and video podcasts are ideal for thought leadership and storytelling, while webinars are more interactive and great for education, product demos, or Q&A sessions.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. million (AU$943.8 million) in 2025.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 97

CMO Gen Z Thought Leadership Entertainment 97

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. Pricing: Starts at $69/month.

Digital Marketing 107

Digital Marketing Price User-Generated Affiliate Marketing 107

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. But don’t hop on video marketing just because everyone else is.

Video Marketing 78

Video Marketing Social Media Marketing Marketing Marketers 78

Hubspot Marketing

NOVEMBER 25, 2024

Those traditional marketing emails are important to your overall marketing strategy, but today we’re talking about an entirely different beast. I spoke to Lia Haberman , who founded and writes the successful ICYMI newsletter and teaches social media marketing and influencer marketing at UCLA.

Promotion 96

Promotion Branding Thought Leadership Marketing 96

SocialPilot

APRIL 23, 2025

Strengthened brand recall: Posting consistently across social channels keeps your brand at the top of your customers minds. Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. Turn customers and followers into your brand advocates.

PR 40

PR Branding Whitepaper Thought Leadership 40

Martech

JULY 18, 2025

And while “thought leadership” gets thrown around a lot, X is a place where it can mean something — if you’re adding value and joining relevant conversations. X is the only major social platform to allow cannabis advertising. Video posts perform significantly better for influencers (0.42% engagement rate).

Gen Z 71

Gen Z Millennials Marketing Marketers 71

Martech

FEBRUARY 19, 2025

Furthermore, TikTok provides various advertising options, including targeted ads and influencer collaborations, making it easier to reach specific B2B audiences. As blog posts and white papers can deliver B2B thought leadership, so can TikTok. It also offers social media marketing tips and tricks.

Gen Z 123

Gen Z Law B2C Entertainment 123

Hootsuite

OCTOBER 30, 2024

Social media management is the process of planning, creating, and managing content across platforms like TikTok , Facebook , Instagram , X (formerly Twitter) , LinkedIn , Pinterest and YouTube. LinkedIn, X, and Facebook are ideal for sharing articles, blog posts, and thought leadership content. Written content.

Management 124

Management Entertainment User-Generated Analytics 124

Sprout Social

JUNE 3, 2025

When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful. We partnered with two Orlando food creators, since every stop includes a food activation, and brought in a dog influencer for a pet-friendly experience in Chicago.

Gen Z 92

Gen Z Fashion Food Thought Leadership 92

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media Marketing 144

Social Media Marketing Analytics CRM Marketing 144

Adobe Experience Cloud Blog

AUGUST 10, 2016

As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way. And social media marketing encompasses more than the traditional platforms and capabilities that many marketers are familiar with (e.g.

Social Media Marketing 95

Social Media Marketing Thought Leadership Marketing Marketers 95

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? You can read the full case study here.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. It makes sense.

Influencer Marketing 104

Influencer Marketing Whitepaper User-Generated Marketing 104

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

“This can cause a lot of confusion since companies may be executing a few of the practices while not actually experiencing marketing automation.” True marketing automation involves predictive analytics , social media marketing, email marketing, lead generation, and more. Influencer relations.

CMO 174

CMO Thought Leadership SEO Influencer Marketing 174

Adobe Experience Cloud Blog

MARCH 31, 2017

Author: Lisa Marcyes Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers. Obtain the right tools.

Thought Leadership 134

Thought Leadership Social Media Marketing Influencer Marketing B2C 134

Buffer Marketing

SEPTEMBER 26, 2024

I’ve collated a list of 28 social media marketing resources to help you stay up to date — or even ahead of the curve — at all times. 7 social media marketing newsletters Social media marketing newsletters are a great way to keep your ear to the ground without doing any heavy lifting.

Thought Leadership 123

Thought Leadership Social Media Marketing Marketing Marketers 123

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. 2017 Trends for CMOs: Ignite Content Performance with Influencers https://t.co/jrAtcpeOge Chris Brogan is the CEO of Owner Media Group.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

This connection creates a bond between social influencers and their fans and followers that give these influencers unprecedented authority. For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice).

Content Marketing 135

Content Marketing PR Thought Leadership Transform 135

Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? That kind of high-value link building from influencer marketing can be difficult to land with out social media.

SEO 113

SEO Thought Leadership Social Media Marketing User-Generated 113

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Adobe Experience Cloud Blog

JANUARY 18, 2017

Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy. Accordingly, a modern keyword strategy needs user intent research, content marketing experience, and a working knowledge of Google’s ranking priorities.

SEO 123

SEO Thought Leadership User-Generated PR 123

Buffer Marketing

JULY 28, 2024

⚡ Pro-tip : You don’t necessarily need a ‘best type of post’ for your social media marketing strategy. When hunting for what kinds of posts you should write on LinkedIn, thought leadership content is your best bet. Every social media platform is a two-way street, though.

Gen Z 102

Gen Z Thought Leadership Entertainment User-Generated 102

Buffer Marketing

APRIL 24, 2024

Unlike organic social media, which relies on just posting content to engage followers, paid social media allows brands to pay to put their message in front of users who may not have discovered the brand otherwise (aka potential customers). These goals require consistent effort over time to see significant results. 

User-Generated 132

User-Generated Health Social Media Marketing Thought Leadership 132

Marketing Insider Group

JUNE 8, 2015

How To Write Content That Engages Mobile Readers by Neil Patel has more than 3,000 social shares (see my shout out to Neil below). MarketingProfs (@ MarketingProf s) – Led by their amazing Chief Content Officer @ AnnHandley , this is one of the best resources covering the latest trends and thought leadership in marketing.

Content Marketing 112

Content Marketing Non-Profit Thought Leadership Marketing 112

Adobe Experience Cloud Blog

AUGUST 21, 2018

Almost all marketers have accepted the need for a visual-led strategy to amplify their social media and digital marketing activities, but how do you know if your content marketing is working? 74% of social media marketers use visual assets , and this figure is only going to increase.

Thought Leadership 112

Thought Leadership Advertising Advertisers Entertainment 112

Adobe Experience Cloud Blog

APRIL 10, 2018

This blog is useful for those seeking a step by step approach to effective influencer marketing. I know first-hand how PR/marketing professionals juggle a lot of different tasks, but I also realized fairly quickly how important it was to take some time to measure my efforts. STEP 4: Measure to Determine ROI.

Management 134

Management Whitepaper Thought Leadership Promotion 134

Hubspot Marketing

DECEMBER 13, 2023

Social Media Marketing Social media marketing isn’t just about pushing content out to customers. Top digital marketing and inbound agencies help with strategies for generating leads through social media content, boosting conversions, and creating an excellent customer experience.

Inbound Marketing 110

Inbound Marketing PR Manufacturing Marketing 110

Marketing Insider Group

FEBRUARY 3, 2022

An effective marketing strategy considers digital marketing tactics such as content marketing, social media marketing, search marketing, as well as offline marketing activities such as events. It should also include a balance of paid, owned, and earned media. Image Source: Aha.io).

Marketing Strategy 107

Marketing Strategy Marketing Marketers PR 107

Content Marketing Institute

DECEMBER 25, 2018

Streamline your social media marketing. Figuring out the best places to share your content on social media can be puzzling as the rules, opportunities, audiences, and value propositions vary greatly from one channel to another – and can shift gears abruptly without a moment’s notice. Click to enlarge.

Content Marketing 112

Content Marketing Marketing Marketers Energy 112

Sachs Marketing Group

DECEMBER 18, 2023

First-hand content can take various forms, such as customer testimonials, behind-the-scenes insights, or thought leadership pieces drawn from direct experience. Social Media: AI Influencers AI influencers are reshaping the landscape of social media marketing in 2024.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Buffer Marketing

AUGUST 23, 2023

According to an analysis by influencer marketing platform Heepsy based on number of profiles and engagement rates, the top 10 categories are media, fashion, music, arts, fitness and wellness, photography, food, travel, cinema and acting, and make-up.

B2C 98

B2C Fashion Social Media Marketing Thought Leadership 98

Marketing Insider Group

AUGUST 7, 2023

Brian Carroll and his team provide valuable insights on generating and nurturing leads, with a focus on aligning sales and marketing efforts. Toprank – TopRank Marketing’s blog is a hub for digital marketing insights. They cover content marketing, influencer marketing, SEO, and social media.

Thought Leadership 60

Thought Leadership Marketing Marketers SEO 60

Hubspot Marketing

OCTOBER 9, 2019

Check out our ultimate social media marketing guide to learn more. Let's do a little reverse engineering of our thought process. Influencers. Influencer marketing isn't a passing fad. Media coverage provides great third-party validation for your company. Social share buttons.

User-Generated 111

User-Generated SEO Advertisers Advertising 111