SmartBrief - Marketing

JANUARY 13, 2025

Are social media insights on that list? The insights executives can glean from social dont just make a brand they make a business. Insights from social listening offer what five-figure market research cant: real-time, unfiltered customer feedback. Revenue, customer acquisition costs, market share. If not, they need to be.

Health

SocialPilot

OCTOBER 20, 2024

If you don’t fully understand your audience, all the effort and money you will put into creating content will be in vain. With all this data in hand, you will be better prepared to define your brand type. Their brand voice is consistently fun across all their social platforms. So, follow along without missing any.

User-Generated

Hubspot Marketing

DECEMBER 10, 2024

All of these businesses sell custom song lyrics prints. If you want to unlock more insights, click that orange button, provide an email address, and youll receive in-depth insights into your brands prominence. Its time-consuming since everyone is busy, leaving well-intentioned writers to do their best to research complex topics.

SEO

Businesses Grow

JULY 17, 2024

Curious marketers don’t settle for surface-level insights. It reminds us that we don’t have all the answers. Here’s an important truth: In this overwhelming world of AI change, there is no way you can have all the right answers. But you can have all the right questions. They probe. They ask “why?”

Marketers

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). After all, if they land on a page and see that the content doesn’t relate to them, they’ll leave your site, negatively affecting your SEO efforts.

SEO

Marketing Insider Group

SEPTEMBER 16, 2024

For example, AI can write blog posts, create digital art, or even compose music, all within a fraction of the time it would take a human. AI’s ability to process large datasets allows it to generate insights and tailor content to specific audiences with remarkable precision.

Transform

Buffer Marketing

OCTOBER 3, 2024

All the major social media sites have a poll feature. This alone will help you understand your audience’s opinions, insights, and questions on any topic. Create content around these topic ideas. Maybe you find a trending content topic that matches your social media niche. on Instagram Stories.

SEO

Buffer Marketing

FEBRUARY 3, 2025

How we analyzed the data To provide meaningful insights, our data scientist Julian analyzed 10.2 million posts published to X and Threads throughout all of 2024 using Buffer. Trending topics and real-time relevance: X thrives on timeliness. divided by the total reach or impressions of a post. Why does X still work?

Branding

Backlinko

NOVEMBER 18, 2024

Making great content isn’t easy, but a solid content brief can make all the difference. LinkedIn posts: References to relevant posts that can be used as examples or insights. Podcasts: Audio shows related to the topic. Whitepapers: In-depth reports or guides on the topic with detailed information. Use them as references.

Whitepaper

Search Engine Land

SEPTEMBER 27, 2024

Topics to cover. Discover missing topics. Content ideas are based on trending topics in your industry and target location. Topically What’s the key to creating effective copy and content? Tools like topical maps, image labels and search modifiers provide valuable insights into your audience’s behavior.

SEO

Hootsuite

NOVEMBER 4, 2024

It can give you actionable insights to drive your social strategy. Then, you analyze that data for insights to guide your social marketing strategy. This information is important in helping to craft the outline of your social content strategy, even though it lacks the nuance of the other insights we’ll talk about in this post.

Analytics

Hubspot Marketing

DECEMBER 24, 2024

A piece of cornerstone content, like an article, functions as an introduction to an entire topic category or subcategory of content on your website. Simply put, it introduces your audience to a core topic or subtopic that you already cover or plan to cover rigorously. No sweat, let me break this down. C) Makes a good first impression.

SEO

Search Engine Land

JULY 29, 2024

Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance. Data-driven decisions : Leverage integrated insights from SEO and GEO research and data analysis to refine and enhance your optimization strategies.

User-Generated

Backlinko

APRIL 7, 2025

Like it or not, were all at the mercy of Googles ranking systems. But its not all doom and gloom. Add Expert Insights and Quotes Expert quotes add authority and new perspectives to your content. They also help you meet Google’s helpful content expectations by providing insights readers can’t find elsewhere.

User-Generated

Sprout Social

OCTOBER 10, 2024

But half of all users also interact with brands there at least once per day. Today, about 83% of all social users have a Facebook profile. Consumers across all ages are also likely to turn to Facebook for social media customer service. If a topic has enough enthusiasts, there’s likely a Discord server dedicated to it.

Gen Z

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. Semantic SEO. Technical SEO. User intent matching. Authority and trust.

SEO

Hootsuite

OCTOBER 9, 2024

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. Your social listening insights will give you hints for what makes the most sense for you and your brand. Hint: Listen up. What is customer advocacy?

Customer

Buffer Marketing

JULY 24, 2024

Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms. But what if you don’t have to do all that every single day?

Social Media Marketing

Backlinko

SEPTEMBER 6, 2024

I couldn’t work as an SEO without all of my favorite extensions. Learn actionable insights to improve your performance. For example, if multiple competitors have headings about how new runners can build endurance, you know your article should cover that topic, too. That’s what Chrome extensions can do for you.

SEO

Marketing Insider Group

JULY 22, 2024

Its purpose is to provide deeper insights into user behavior and website performance, helping you make adjustments whenever necessary. This guide will help you unlock the potential of your analytics data, offering practical insights to enhance user engagement and boost your website’s effectiveness.

User-Generated

Orbit Media Studios

OCTOBER 30, 2024

We can see the impact all around us. Today, we explore the big topic: AI and the disruption of search marketing. Really, there are several big topics here. Certainly, not all queries are “no-click” keyphrases. This is the time to dig deep and add your own story, insights, and opinions to the world.

SEO

Martech

OCTOBER 31, 2024

A bit if you’re a tech company, barely at all if you’re not. What does this all mean? RAD Intel introduced state-by-state functionality to its AI-powered audience insights platform, providing brands with hyper-relevant data and insights on influencers. Do they trust companies to use AI? An average of 40% of U.S.

Health

Orbit Media Studios

OCTOBER 16, 2024

topic-first content (focus on readers) keyword-first content (focus on rankings) Here I’m going to break down that difference into simple terms with no judgment. Each of these flowcharts has steps and you’ll notice that some of the steps are common across all three. Topic-first content development “That’s a great idea!”

SEO

Orbit Media Studios

DECEMBER 17, 2024

Rather than a typical workbook, we simply put all of the prompts together into one big guide. Here she has AI generate a table showing where people within various verticals spend time and look for insights. Its from our own structure for draft content mission statements : the audience, topics and benefit to the readers.

Thought Leadership

Sprout Social

OCTOBER 22, 2024

Lewis suggests all these channels and formats could be interconnected. “We We all have short attention spans to go along with our preference for short-form video. Though Gen Z ultimately consumes all content on most platforms, the key is understanding the nuance and culture of each platform. Chasing culture rarely works.

Gen Z

Search Engine Land

JULY 11, 2024

Data-driven insights from surveys and interviews elevate your content in a sea of sameness. Most importantly, no AI tool can replicate insights derived from proprietary research. At the same time, a survey may not capture nuanced opinions or more detailed insights. Without intelligent analysis and insight, data means nothing.

Whitepaper

Hubspot Marketing

NOVEMBER 19, 2024

I relish the chance to research topics and ideas and discover the unexpected ways they connect. B2B sellers need to “multi-thread” their deals by working alongside all these interested parties to close the deal. Not every conversation will go as planned, and sometimes unexpected insights will pop up that challenge your assumptions.

Market Research

Buffer Marketing

JULY 18, 2024

  Google PageSpeed Insights Check the speed and usability of your site on multiple devices Limitations:  None Enter a URL, and this tool will test the loading time and performance for that URL on desktop and mobile. Alternatives:   Rank Math ,  All in One SEO Pack ,  The SEO Framework 13. 

SEO

Backlinko

OCTOBER 31, 2024

After all, it’s backed by credible voices. There are two primary ways to source expert quotes: Conducting interviews Finding existing material online While interviews can give you unique insights and tailor-made responses, they’re often time-consuming and difficult to scale. Especially if you don’t know the topic inside out.

SEO

Martech

AUGUST 8, 2024

Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. You might think this means all your efforts to transition to a first-party data-driven future are in vain — but this isn’t the case. Up to 67% of U.S.

Transform

Backlinko

OCTOBER 21, 2024

It’s about offering new perspectives, data, or insights on a topic not found in other pages targeting the same search query. Understanding Information Gain: Inside Google’s Black Box The 2020 Google patent application gave us insights into how the search giant evaluates content. What unique insights can you offer?

SEO

Martech

DECEMBER 16, 2024

Credibility relationships expressed in content and links (topics, expertise, qualifications, awards). Building these pillars gradually establishes meaningful entity-to-URL relationships, such as profile pages, authored content, media mentions and topic pages.This process is slow and difficult to measure, as knowledge acquisition takes time.

Transform

Martech

SEPTEMBER 12, 2024

77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork. Advanced Analytics and Insights tracks engagement metrics and measures the success of local social efforts.

Transform

Backlinko

DECEMBER 23, 2024

So we published a free tool with a supporting blog post on the same topic. Use them to plan your next topics, decide on content formats. Click the View all 35.3K These kinds of comments give you direct insight into the pain points users are facing with competitors products. The page targets over 1.7k Now, locate the Com.

SEO

Hubspot Marketing

DECEMBER 30, 2024

I can then use these actionable insights to create or improve upon any content strategy. I've also gathered more must-know insights from other content specialists. On the latter, I'd like to express my gratitude upfront to everyone who shared their insights below. be able to get some insights from this process.

eCommerce

Hootsuite

DECEMBER 4, 2024

Editor’s Note: We sat down with Leen Li, Chair of the Wealthsimple Foundation, to tap into her expert insights on understanding your audience. By tapping into audience insights, they created a series that teaches financial basics like budgeting and building credit. The result? Create content they actually care about.

Non-Profit

Hubspot Marketing

MAY 7, 2025

The website publishes regular blog content with valuable tips and insights. The website also puts together social media reports filled with all the important data social marketers want. Before I even wrote for HubSpot, I personally turned to the Marketing Blog throughout my career when I wanted to learn about a new social media topic.

Social Media Marketing