Backlinko

SEPTEMBER 6, 2024

But those same marketers report issues like: Steep learning curves Lack of qualitative insights Difficulty translating data into insights Ready to make the switch? We compared seven Google Analytics alternatives that provide quicker and more precise insights into your website’s performance.

Analytics

Hubspot Marketing

JUNE 30, 2025

Here are some of the most common types of marketing jobs available for modern marketers: Digital Marketing Content Marketing Product Marketing Brand Marketing Event Marketing Marketing Analysis SEO Public Relations Fractional Marketing AI Marketing Ready to write a job description that attracts stellar candidates?

Management

Litmus

SEPTEMBER 25, 2024

Think: eye-catching videos, infographics, or a scroll-worthy blog post. A unified approach helps everyone share valuable customer insights, ensuring every interaction is relevant and personalized. There’s supercharged excitement about what AI can fuel, like better personalization and smarter triggers.

Management

Jeff Bullas

JULY 18, 2025

AI isn’t just changing how we work, it’s changing what work is. In the age of AI, AQ is quickly becoming the ultimate competitive advantage. This article is my attempt to be your guide to not just surviving AI-driven change, but flourishing as an entrepreneur, leader, and human being.” AI dressed up for mass human adoption.

Transform

Animalz blog

JUNE 12, 2025

Library vs. Publication What it is: Library and publication are two strategic approaches to blog structure. Under the content library framework, your blog is composed of and organized according to generally evergreen topics, much like the reference section of your local library. Consider them our anniversary gift to you.

SEO

Use Insider

SEPTEMBER 13, 2024

With AI email marketing platforms, brands can deliver highly personalized content and automate complex processes, making email marketing more efficient and effective than ever before. In this blog, we will delve into how AI is reshaping email marketing, allowing businesses to connect with their audiences in more meaningful ways.

Transform

Welcome Software

JUNE 2, 2025

Tick any that apply: Overload of overlapping tools Daily struggle with silos Constant pressure to prove ROI Chasing disconnected data Integration headaches And that’s before you even start to think where AI fits into an already fragmented ecosystem, which is only going to amplify your challenges rather than put a stop to them.

Transform

Hootsuite

JULY 18, 2025

Editor’s note: We sat down with Jeremy Jones, Global Head of Creative, to tap into his expert insights on turning content into business outcomes. This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top executives… “We get you and we got you.” We use AI to produce faster.

B2C

Welcome Software

SEPTEMBER 17, 2024

This blog explores how fintech and digital-only banks are redefining customer engagement, how younger generations are driving this shift, and what traditional banks can learn from these agile disruptors. Revolut and Monzo are pushing personalization even further with real-time budgeting tools and spending insights. The secret?

Gen Z

Sprout Social

DECEMBER 12, 2024

Some of these brands might look familiar, as theyre staples on the Insights blog. Instead of only joining the masses, learn more about how your audience uses other networks, and create space in your strategy and on your team for experimentation. But others are local gems and niche treasures.

Gen Z

Buffer Marketing

JANUARY 22, 2025

And they had some fascinating insights to share. Grammarly’s browser extension is my favorite for most text, though AI writing tools like ChatGPT, Writer, and Claude can also be handy. blog, newsletter, or community) will I build to secure my content and diversify my income opportunities?

Gen Z

Welcome Software

JUNE 30, 2025

Not long ago, artificial intelligence in marketing was largely a vision of the future—an exciting, but experimental, promise of what might be possible. Marketers dabbled in AI tools—realistically, mostly in silos—kinda unsure of what AI could really do. Adoption was cautious. Impact was inconsistent.

Transform

Scoop.it!

FEBRUARY 27, 2025

Google AI is a crucial element in the future of marketing. While the technology’s capabilities are well-known, how can Google AI help marketers reach potential customers more effectively? Google AI Overviews have become immensely popular recently. Here are the best ways to prepare for AI-driven marketing.

Customer

Unbounce

JANUARY 6, 2025

More blog posts by Josh Gallant What is a landing page funnel? A website is a collection of all the landing pages that exist across your business, plus other pages like blog posts, careers pages, case studies, product pages, etc. The best marketing teams adopt a culture of experimentation.

User-Generated

Exposure Ninja

FEBRUARY 7, 2025

AI Overviews are Google’s latest search feature that uses generative AI to summarise search results. AI Overviews Explained: Mastering the Basics Here’s the basics of what you need to know: What Are AI Overviews? When Were AI Overviews Introduced? Google launched AI Overviews in May 2024 in the U.S.,

User-Generated

Animalz blog

JANUARY 30, 2025

In August 2022, four months before ChatGPTs launch, we predicted AI would change content marketing and still its impact caught us off guard when AI really hit. We knew rejecting AI completely wasnt an option. If clients werent turning to AI themselves, they expected us to use it to their advantage.

Transform

verse.ai

JUNE 3, 2025

In this blog, well discuss how to improve lead scoring efforts, including a quick overview of lead scoring, why scoring alone wont close more deals, and lead scoring best practices to bridge the gap between sales and marketing. ( Combine experimentation and sales feedback to get it right in practice.

B2C

Welcome Software

OCTOBER 31, 2024

With the right content marketing platform , you can facilitate workflows that drastically reduce the amount of time it takes to create content, easily collaborate on ideation and strategy, publish with ease, and even leverage AI for content creation. What is the relationship between content and personalization?

Whitepaper

Welcome Software

NOVEMBER 12, 2024

Modern personalization engines leverage rules-based, machine learning, and AI (artificial intelligence)-based systems to create dynamic, context-aware experiences that evolve with user behavior. A personalization engine is an interconnected set of solutions that identify, build, deliver, and measure personalized experiences in real-time.

Market Segmentation

Welcome Software

JULY 18, 2025

Enter : These 7 tips to helping you scale your AI marketing, without losing your brand voice. Prompt like a pro Behind every great AI output, is a great input. Clear, thoughtful, and full-of-context prompts give your AI the information it needs to deliver on-brand content that's actually useful. AI needs the same.

Branding

Animalz blog

JULY 22, 2025

That’s how Mallory Russell describes her journey at Square, where she grew a solo blog into an enterprise content engine. Her story shows what’s possible when you rethink search across every algorithm, from Google to TikTok to AI. Mallory Russell turned Square’s single blog into a channel-agnostic engine.

SEO

Animalz blog

JULY 8, 2025

Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team. She also uses AI in smart ways to increase production by 30%. She covers everything from proving ROI to scaling output with AI.

Thought Leadership

Martech

FEBRUARY 20, 2025

AI adoption by marketing teams often feels messy and uncoordinated. Without a clear plan, efforts remain experimental, with limited impact. At the same time, forcing AI into rigid structures can stifle its potential. Yet, many are unsure how to move from experimenting with AI to full-fledged integration.

Transform

Animalz blog

MARCH 13, 2025

Stewart Hillhouse shares a refreshingly practical perspective on using AI for content marketing. ” Stewart offers concrete workflows, specific prompting techniques, and a clear vision for how content teams should restructure in response to AI. AI is always gonna write it faster and more detailed than you ever could.”

Transform

Exposure Ninja

JULY 11, 2025

Loading the Elevenlabs Text to Speech AudioNative Player… Google has rolled out a powerful new addition to its evolving search experience: AI Mode. AI Mode lets users ask longer, more detailed questions than traditional search. Quick Recap on Google’s AI Mode Google launched AI Mode in the U.S.

User-Generated

Exposure Ninja

JULY 24, 2025

We’ve rounded up the six best AI Search Optimisation agencies that are helping businesses like yours get found on AI platforms like ChatGPT , Perplexity , Gemini and Google’s AI Overviews and AI Mode. this list gives you agencies worth considering if you want to outrank your competitors in AI Search.

Thought Leadership

Welcome Software

SEPTEMBER 17, 2024

For example, a blog series on retirement planning could include interactive tools for calculating retirement savings, guest posts from financial experts, and real-life success stories. Personalized financial education Leveraging data analytics and AI, banks are increasingly able to offer personalized financial advice and educational content.

Transform

Buffer Marketing

APRIL 22, 2025

Beginning from a platform where you’ve already built a foothold also allows for more experimentation and quicker feedback from your audience. And let the insights you gain fuel your future video content creation. For instance, the above video was adapted from an influencer gifting guide on the Modash blog.

Video Marketing

Exposure Ninja

MAY 7, 2025

AI Overviews AI Overviews are Google’s latest addition to its SERP feature stack. These AI-generated summaries appear at the top of the results page and pull information from multiple sources to answer user queries in a single, cohesive response. This represents an even greater shift toward zero-click search.

User-Generated

Unbounce

JANUARY 31, 2025

We now know that experimentation is crucial for optimization , but limited resources and overly complicated tools still prevent marketers from testing effectively and often enough. These reports highlight key performance metrics and insights, helping clients understand the return on their investment. Ready to take the next step?

Logistics

Customers.ai

NOVEMBER 17, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. A lead’s actions provide the clearest insight into their level of engagement with your brand. Leads exploring your product pages, blog, or resources are engaging with your brand and moving down the funnel.

eCommerce

Hubspot Marketing

JUNE 18, 2025

That said, content-led growth isn’t about churning out thousands of blog posts; it’s about delivering content that meets people where they are, with the right message at the right moment. That’s a lesson some may forget in the current fervor over AI-generated slop posts. That process put AI to work positively.

User-Generated

Welcome Software

AUGUST 23, 2024

Enter this ‘A/B testing ideas’ blog. Also, AI-powered product recommendations might increase average order value by introducing customers to complementary items. Customer example: HP generated an incremental $21 million in revenue by running nearly 500 experimentation campaigns, including optimizing search functionality.

User-Generated

Animalz blog

AUGUST 5, 2025

“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s pushed the bar even higher for the good ones.” You’ll also see what it takes to stand out when AI is everywhere. She sees this as the only way to create content that AI can’t copy and that real buyers will reference. That gap kills relevance.

Thought Leadership

Welcome Software

JULY 30, 2025

You meet an AI that promises to rock your world and revolutionize your workflow. Trusting AI is a bit like dating—full of hope, hype, and heartbreak. Whether you're playing the field with AI or looking for 'the one', we're here to help. It's the classic AI red flag: big promises, zero follow-through. Maybe an email.

Marketing

Welcome Software

SEPTEMBER 27, 2024

In this blog, see how landing page optimization is changing and also some of the best landing page optimization examples. AI and machine learning Harness AI to bring data and content together: Predictive analytics: Forecast user behavior to serve relevant content. And they expect you to know it. Excited prospect?

User-Generated

Animalz blog

DECEMBER 19, 2024

As we wrap up 2024, I want to share what’s worked well for us this year, so you can use these insights to inform your 2025 content strategy. Two tactics worked particularly well: Run a poll to gather insights , then reach out to respondents personally to ask follow-up questions or schedule an interview.

Content Marketing