Martech

OCTOBER 31, 2024

RAD Intel introduced state-by-state functionality to its AI-powered audience insights platform, providing brands with hyper-relevant data and insights on influencers. Landbase launched Landbase Intelligence, a suite of free tools that evaluate digital credibility, analyze market sentiment and provide competitive intelligence.

Health

Sprout Social

JULY 15, 2025

An X/Twitter analytics tool optimizes your social media strategy by providing detailed insights into content performance, audience behavior and competitive positioning. With an X/Twitter analytics tool, you can easily pinpoint posts with high engagement metrics like reshares and build on those insights to replicate success.

Analytics

Martech

DECEMBER 19, 2024

Ill walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. In this tutorial, Ill show you how to harness large language models (LLMs) to elevate your targeting strategies.

Market Segmentation

Hootsuite

OCTOBER 7, 2024

That’s thanks to our great tools… and to thousands of raving reviews like this one: View this review on G2 Competitive analysis Hootsuite Analytics does Instagram, Facebook, and X (formerly Twitter) competitor analysis for you. Then, click on Competitive analysis in the Benchmarking section.

Analytics

Buffer Marketing

OCTOBER 2, 2024

Here’s a list of the seven best competitor analysis tools to help you get detailed data on your rivals, analyze trends they use, and get a wholesome picture of competitor performance — benchmarked against yours. But first…do you even need a competitor analysis tool? Not just the top ten industry leaders.

Price

Backlinko

FEBRUARY 7, 2025

Competitive intelligence (CI) gives you the clarity to make the right moves for your businesswhether that’s meeting customer needs, finding new opportunities, or outsmarting competitors. This insight led us to develop what we call Transparent Strategy Sessions. What Is Competitive Intelligence?

Price

Martech

NOVEMBER 12, 2024

The result is a growing skill gap that stunts the organization’s growth and weakens its competitive edge. In a competitive landscape where personalization and customer experience are must-haves, a skilled, adaptable marketing organization is non-negotiable. Keeping pace requires more than the right tools.

Marketers

Martech

JANUARY 7, 2025

Recently, while crafting a competitive analysis report, I: Asked multiple LLMs (Claude, ChatGPT, Gemini, and AWS Nova) for input. Created a “super-report” combining the best insights from each. It’s like having your own personal Justice League of experts rather than relying on a single hero. The result?

Transform

Hootsuite

NOVEMBER 4, 2024

Done right, social media audience analysis goes beyond the basics. It can give you actionable insights to drive your social strategy. Key takeaways Social media audience analysis is about more than just demographics. What is social media audience analysis? How to action these insights Flesh out your buyer personas.

Analytics

Backlinko

SEPTEMBER 6, 2024

Detailed SEO Extension provides a comprehensive SEO analysis of any webpage at a glance. Learn actionable insights to improve your performance. Check SEO Details of Any Page Competitive analysis is essential, but it can also be time-consuming. Detailed SEO Extension Best for analyzing on-page SEO elements Need data fast?

SEO

Sprout Social

OCTOBER 10, 2024

Emerging networks are constantly introduced; existing networks evolve to remain competitive and the idea of maintaining a presence on every platform is becoming less feasible, even for teams with ample resources. Your last step in the research process is conducting a competitive analysis.

Gen Z

Martech

NOVEMBER 14, 2024

Up to 65% of customer experience leaders already view AI as an indispensable tool for creating richer interactions and securing a competitive edge. These statistics underscore the tangible benefits that customer journey analysis can bring to a company’s bottom line.

Customer Journey

Search Engine Land

JULY 29, 2024

Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance. Research-driven strategy: SEO relies on keyword research and technical analysis to inform optimization strategies. What are the benefits of GEO?

User-Generated

Buffer Marketing

OCTOBER 30, 2024

In most cases, this will be the same creator or business The Ad Library API — an application available for a deeper analysis of ads & doing customized searches — is also available only for ads under issues, elections, politics, and ads run in the EU region. There’s no better insight than your own ad dashboard.

Advertisers

Hubspot Marketing

OCTOBER 3, 2024

But these methods can be slow, often taking weeks or months to deliver insights, which makes it hard for businesses to adapt to market changes in real time. By comparing the AI-powered insights with our own internal company data, we also assessed how closely AI can match up to traditional tracking methods and its potential for broader use.

Branding

Sprout Social

JANUARY 31, 2025

AI social media tools offer brands a way to stay competitive and raise their content and customer experience standards. To stay competitive in todays marketplace, you need to explore how to use AI for social media beyond content creation. It turns data into actionable insights and makes workflows smoother.

Social Media Marketing

SocialPilot

JANUARY 21, 2025

Ready to transform raw data into actionable insights? You get real-time insights, allowing you to make data-driven decisions. This insight helps you adjust your strategy in real time to maximize engagement. Engagement Trends: Get detailed insights into spikes and dips in engagement over time, helping you identify patterns.

Analytics

Search Engine Land

SEPTEMBER 27, 2024

If you need to find low-competition keywords, optimize posts or write new ones, RankIQ is a must-have option in your AI toolbox. Live SERP analysis. Research and keyword analysis alone are two reasons to use Neuraltext to help you refine blog posts and create content briefs that you can pass off to your content team.

SEO

Backlinko

DECEMBER 19, 2024

Need help analyzing your competition to find ways to outperform them? Check out our list of the top competitor analysis tools for 2025. How to Choose the Right Competitor Analysis Tool With so many competitive analysis tools out there, how do you choose the right one for your needs? Youve come to the right place.

Price

Sprout Social

MAY 8, 2025

With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it. You can also leverage the user-generated content on Reddit as competitive intelligence.

Gen Z

Martech

AUGUST 8, 2024

Dig deeper: Why we care about data management platforms Turn data into actionable insights Collecting data is just the beginning; knowing how to use it is what counts. Through analysis, you find very few of those submissions turn into sales. This insight allows you to tweak your strategy, targeting users who are more likely to convert.

Transform

Backlinko

NOVEMBER 18, 2024

LinkedIn posts: References to relevant posts that can be used as examples or insights. If a keyword is too competitive, start with lower-competition ones that are easier to rank for. Enter your primary keyword to see suggestions, search volume, and competition level. Podcasts: Audio shows related to the topic.

Whitepaper

Hubspot Marketing

NOVEMBER 19, 2024

But items like surveys, competitive analyses, and customer interviews will provide the data you need to make the best decisions. B2B Market Research Methods A good B2B market research report will use primary and secondary sources and quantitative and qualitative data to develop insights. Step 4: Assess success metrics and insights.

Market Research

Hubspot Marketing

JULY 16, 2024

While my main focus is on creating high-quality pieces packed with unique insights that help prospects tackle their problems, I never ignore SEO. While I like having a quick look at what the competition wrote to get a good idea of the expected standard, I never simply copy their structure. It will save you an awful lot of time.

SEO

Marketing Insider Group

AUGUST 27, 2024

Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors.

Manufacturing

Buffer Marketing

FEBRUARY 3, 2025

How we analyzed the data To provide meaningful insights, our data scientist Julian analyzed 10.2 Our analysis shows that: Threads posts achieved a median engagement rate of 6.25%. Its 275 million active userbase shows Threads is growing but remains less competitive than more established platforms like X.

Branding

SocialPilot

JULY 12, 2024

By analyzing the data collected behind your social media presence, you can unlock powerful and actionable insights to fine-tune your social media strategies and get real results. The main areas include performance metrics, audience demographics, competitor insights, paid social media performance, and brand sentiment.

Analytics

Backlinko

NOVEMBER 22, 2024

You need insights that matter. After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. Like keyword tracking, market analysis, and technical SEO.

SEO

Hootsuite

OCTOBER 16, 2024

Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. TikTok analytics tools are apps and dashboards that give you real-time insights into your audience behavior and content performance stats. What are TikTok analytics tools? Not convinced?

Analytics

Martech

NOVEMBER 11, 2024

They combine insights into user behavior with design thinking to craft interactions that align with both brand identity and customer expectations. Email marketing: Precision in direct communication This strategic function combines insight, creativity and data analysis to reach customers in a way that resonates.

CRM

Hootsuite

OCTOBER 9, 2024

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. Your social listening insights will give you hints for what makes the most sense for you and your brand. Hint: Listen up. What is customer advocacy?

Customer

Marketing Insider Group

DECEMBER 16, 2024

Conducting an SEO competitor analysis gives you a strategic view of how your competitors are getting their search engine rankings. This guide explores tools and techniques to perform a well-rounded competitor analysis! Identifying Competitors To perform an effective SEO competitor analysis , begin by identifying the right competitors.

SEO

Sprout Social

SEPTEMBER 26, 2024

But thanks to social media data analysis tools, Facebook monitoring has become more effective than ever. Use sentiment analysis to see if brand perception skews more positively or negatively. Use sentiment analysis to see if brand perception skews more positively or negatively.

Analytics

Orbit Media Studios

DECEMBER 17, 2024

There are 20 marketing prompts, grouped into the following categories: AI for Research & Personas AI for Content Marketing AI for SEO AI for Social Media AI for Lead Generation AI for GA4 Analysis When the prompt requires more explanation, weve linked to the articles and videos that show the processes in detail.

Thought Leadership

Sprout Social

SEPTEMBER 10, 2024

Act faster with AI-powered social insights You didn’t think we’d talk about Breaking Ground without mentioning AI, right? Leveraging this widget in competitive listening topics helps you keep a pulse on conversations happening in and around your industry.

Social Media Marketing

Martech

JULY 15, 2025

Prediction 3: Marketing Will Evolve from Generation to Insights and Action Marketing has always been data-driven—and that’s why it will continue to lead in AI adoption. SEO and content strategy Agents will run competitive analysis, identify content gaps, and generate SEO-optimized content while tracking results and refining strategy.

Transform

Marketing Insider Group

JULY 24, 2024

Quick Takeaways Setting benchmarks and using metrics you want to reach gives clear insight into content performance. Use these insights to refine your content strategy and improve audience engagement. Regularly reviewing these comparisons ensures your content marketing remains competitive and effective.

Content Marketing