Martech

APRIL 24, 2024

This cross-functional approach also helps the organization promote knowledge sharing and create the culture of transparency needed to establish the data foundation. This will uncover insights into customer behavior, preferences and trends that can inform personalized marketing strategies. It isn’t enough to generate data and insights.

Customer 84

Customer User-Generated Analytics Place 84

Martech

APRIL 11, 2024

have partnered to merge EXL’s deep data, AI and industry expertise with Quilt.AI’s AI-powered platform which uses big data to find human insights and cultural understanding. Quickplay’s Curator Assistant search capabilities can create storefront rails that contain titles more likely to engage consumers. EXL and Quilt.AI

User-Generated 110

User-Generated Advertising Advertisers Digital Marketing 110

Hubspot Marketing

FEBRUARY 23, 2024

It’s all about improving over and over, so don’t be afraid to adjust your strategy, take advantage of insights, and match your marketing to your audience. Thanks to data-driven insights, we can understand user perception. A brand's story should align with cultural currents to ensure resonance and relevance.

Direct Mail 85

Direct Mail Marketing Marketers Transform 85

Duct Tape Marketing

APRIL 14, 2024

My passion for empowering entrepreneurs has led me to publish best-selling books, host a popular podcast , and share insights with thousands at conferences worldwide. Expert Insight: Are you in need of fresh, professional insight into complex marketing challenges, with the ability to turn these insights into actionable strategies?

CMO 79

CMO Transform Communications Marketing Strategy 79

Vertical Response

APRIL 19, 2024

Creating a supportive work environment and fostering a culture that encourages continuous improvement and growth are essential in maximizing productivity and achieving business objectives. It’s all about building a company culture where every employee feels valued and empowered to do their best work.

Management 77

Management Product Health Transform 77

SmartBrief - Marketing

JANUARY 30, 2024

One of the most important tips for successful multicultural campaigns is to understand and incorporate cultural insights that are relevant to the target audience,” Plan C Agency CEO and founder Giancarlo Pacheco said. Key messages must be culturally relevant and culturally sensitive.”

Marketing 93

Marketing Marketers Communications User-Generated 93

illumin

OCTOBER 27, 2023

So, what produces good company culture? Gil Allouche, Co-Founder and CEO of Metadata.io, wrote in Forbes that a good company culture is “genuine, valued and meaningful.” While this may differ in other organizations, what should remain the same is that healthy company culture that is continually cultivated and maintained.

Energy 98

Energy Advertising Advertisers Health 98

Martech

NOVEMBER 13, 2023

That said, it is critical that organizations still build a culture of experimentation without fear of “being wrong.” Collaboration among diverse teams leads to new insights, and experimentation builds on that by giving everyone permission to come up with new ideas. Innovation in the work performed.

Customer Journey 118

Customer Journey Customer Transform Place 118

Martech

DECEMBER 18, 2023

They can assess the current state of the organization’s CX, identify gaps and opportunities, and provide recommendations based on industry benchmarks and customer insights. Advisory and consulting firms can help businesses collect, analyze, and interpret customer data to gain actionable insights.

Transform 107

Transform Customer eCommerce Key Performance Indicator 107

Martech

MAY 26, 2023

But in addition to the economic consquences of inflation, there are subtler cultural consequences too. Kate Muhl, a consumer insights expert and VP, analyst at Gartner, shared this insight. “A lot of this is about consumer sentiment, culture,” said Muhl. This has an impact on our pockets. ” Why we care.

Transform 110

Transform Price CMO Marketing 110

Businesses Grow

SEPTEMBER 4, 2023

Here’s another word to describe making sense of patterns / connecting dots — insight. That is a key to genius — providing insight instead of information. Insight is the key to professional career success these days, and I know of three ways to do that. Stories deliver insights. Connect the past.

Manufacturing 90

Manufacturing Thought Leadership Education Place 90

Buffer Marketing

DECEMBER 21, 2023

Our posts featuring the team and focusing on our culture have historically performed well, so it’s no surprise that this post asking people who they’d like to do an AMA with from Buffer was our top post. Buffer’s culture is a powerful topic. Our open roles gather a lot of attention. Here’s how.

Analytics 112

Analytics Branding Social Media Marketing Product 112

Search Engine Land

APRIL 5, 2024

With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. It is full of actionable insights, challenging entrepreneurs and employees alike to rethink the essentials for success. It’s also valuable to look outside of the industry. See terms.

SEO 124

SEO Marketing Marketers New Technology 124

Businesses Grow

FEBRUARY 28, 2024

One of the highlights of our discussion were the insights about CapCut. In the new Marketing Companion episode, Sara Wilson and I unpack several massive marketing trends propelled by Gen Z. While Instagram and TikTok are visual mediums with editing, CapCut starts with cinematic editing as a means to the content.

Gen Z 87

Gen Z Market Trends Email Marketing Branding 87

Sprout Social

SEPTEMBER 23, 2022

The Latinx or Hispanic consumer encompasses 27 distinct countries of origin, cultures and identities. The challenge for brands is creating authentic and impactful, culturally-focused Hispanic marketing campaigns–without pandering, stereotyping or over-generalizing. Cultural competency. million followers across platforms.

Marketing Strategy 110

Marketing Strategy Marketing Marketers Branding 110

Hubspot Marketing

SEPTEMBER 6, 2023

The Importance of Culturally Competent Marketing While fried chicken is not inherently racial, North America has a history of stereotyping the consumption of fried chicken by Black people, using it as a demeaning trope. These examples show the importance of culturally competent marketing.

Marketing 94

Marketing Marketers Branding Customer 94

Martech

MARCH 3, 2023

The final part of this series tackles what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal. In other words, while values are how a company describes its ideals and standards for interacting with customers and employees, culture is the way work is actually done.

Customer 106

Customer Communications Management Branding 106

Search Engine Land

NOVEMBER 2, 2023

The true essence of these frameworks lies in grasping these core concepts, enabling an adaptable application of these insights to various goal-setting scenarios rather than in the rote completion of a template. When you get the core ideas and the big picture of turning ideas into real action, these insights become more powerful.

SEO 112

SEO Promotion eCommerce Digital Marketing 112

Buffer Marketing

DECEMBER 14, 2023

Why this works : By highlighting key campaigns and explaining their effectiveness, they provide valuable insights and learnings for her audience. Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel.

Transform 117

Transform User-Generated Thought Leadership Copywriting 117

Sprout Social

MARCH 29, 2023

By sharing vital insights, these teams can collaborate to build a social media recruitment strategy that overcomes a company’s most pressing recruitment roadblocks and fills open roles with world-class talent. Glean key competitor insights by conducting a social media competitive analysis. It’s a win-win.

Promotion 101

Promotion Entertainment Management Branding 101

Hubspot Marketing

DECEMBER 5, 2023

When we deploy an AI-powered campaign or use AI-driven insights, we're not just crunching numbers but shaping brand narratives, consumer perceptions, and business outcomes. The commitment to AI transparency should echo throughout the organization’s vision and culture. Step 6: Foster a transparent organizational culture.

Transform 104

Transform Communications Management Branding 104

Tiecas

FEBRUARY 21, 2024

You demonstrate your understanding of industry challenges and solutions through technical blog posts , in-depth whitepapers, and insightful webinars. By providing valuable insights and solutions, you build trust with potential and existing customers, strengthening relationships for long-term success.

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Rock Content

JANUARY 23, 2024

This WriterAccess case is just one example among many that I can provide, illustrating the power of tests in delivering valuable insights and results. Through Interactivity Continuous optimization, fueled by data and insights, is the key to staying relevant in a dynamic digital landscape.

Customer Journey 91

Customer Journey User-Generated Customer Acquisition Education 91

Sprout Social

APRIL 24, 2023

A cultural reset It shouldn’t be a surprise that our relationships with influencers are morphing. travel #instagramvsreality #behindthescene #england #beforeandafter #photography ♬ Rhythm thief but cursed – hacky Online culture feels different now. Influencer marketing is far from over—but it is undergoing systemic change.

Influencer Marketing 123

Influencer Marketing Shipping Entertainment Social Media Marketing 123

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Transform 112

Transform Manufacturing Pharmaceutical Analytics 112

Martech

OCTOBER 30, 2023

Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. By understanding your audience, being creative, and staying true to the platform’s culture, you can effectively market yourself on TikTok. Prompt: How to market myself on TikTok.

Entertainment 109

Entertainment Social Media Marketing Fashion User-Generated 109

Search Engine Land

AUGUST 1, 2023

I’ve learned and worked with organizations with unique internal culture, communication and team interaction approaches. Below, I’ll share my insights and methods for fostering an SEO-forward culture and mindset among non-SEO stakeholders. Accountability at all levels is necessary for real culture change.

SEO 91

SEO Key Performance Indicator Transform Education 91

Set Up

MARCH 18, 2024

83% of fans who are decision-makers believe B2B brands at concerts and festivals are more culturally relevant and can enhance the experience. While there’s no universal answer, Fast Company says brand purpose boils down to why your brand matters and how your brand’s cultural relevance is being measured. What is Brand Purpose… Really?

B2C 52

B2C Communications Branding Customer 52

Martech

FEBRUARY 9, 2024

I used to imagine the internet then (and still do) as a city-like entity — apps and websites connected by wires like neighborhoods, each with their own rules and culture. Engagement and quality of insight are the key metrics in niche communities — not volume.

Transform 120

Transform User-Generated Analytics Branding 120

Search Engine Land

JANUARY 4, 2023

Using the following tips will help you start laying the groundwork to build a culture of data within your organization. While ad managers aren’t also expected to be data engineers, understanding data flow and processes will help them think more creatively about how data optimize and deliver deeper insights to clients.

Education 96

Education Shipping Energy Management 96

Rock Content

FEBRUARY 21, 2024

EGC showcases a culture of innovation and openness to diverse viewpoints. It’s a beacon for top talent, showcasing a unique work culture that attracts the best in the business. It’s authentic, raw, and gives outsiders a genuine peek into your company culture. What goes into orchestrating those unforgettable moments?

Transform 80

Transform User-Generated Branding Education 80

Econsultancy

SEPTEMBER 21, 2022

Steve Phillips is the founder and CEO of consumer insights platform Zappi. He explains Zappi’s B-corp status, its company culture, and the increased digitisation of the market research industry. My focus is very much on vision and culture. I recently caught up with with Steve to find out about his day-to-day work.

Market Research 91

Market Research Marketing Marketers Customer 91

Martech

APRIL 28, 2023

The biggest challenge with generative AI is that it lacks cultural context. Global multinational companies with markets everywhere could have an issue with using AI to optimize for local languages and ensure that all the content aligns culturally, considering slang and other local issues.

Whitepaper 131

Whitepaper Transform User-Generated Marketing 131

Martech

APRIL 18, 2023

To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers. You’ll also get insights on the emotion behind those interactions, the level of engagement, the sentiment and intent, context and emotion together.

Transform 110

Transform Customer Journey Customer Product Marketing 110

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management.

Education 117

Education Health Management Branding 117

Digital Marketer

FEBRUARY 6, 2024

These insights will inform your future marketing strategies and help in refining your approach to giveaways. Utilizing Data-Driven Insights Leverage data analytics to tailor your giveaway to the preferences and behaviors of your target audience.

Branding 96

Branding User-Generated Key Performance Indicator Promotion 96

Martech

SEPTEMBER 28, 2022

Nobody wants to admit they made a mistake, especially if they work in an office with a blame culture. Here culture can affect the likelihood of a backfire, in different ways and at different levels. The most direct way is a deficient office culture or corporate culture. Get MarTech! In your inbox. Processing.Please wait.

Marketing 117

Marketing Marketers Promotion Management 117