Marketing Insider Group

SEPTEMBER 16, 2024

Quick Takeaways AI tools like ChatGPT and Jasper excel in quickly generating large volumes of content, making them ideal for fast-paced and data-driven tasks. These AI tools dig into large amounts of data, recognize patterns, and produce content that mimics human-like creativity.

Transform

Martech

OCTOBER 14, 2024

Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Leverage data analytics to generate insights that inform decision-making and strategy. Use insights gained from performance data to make informed adjustments to your campaigns. Klipfolio).

Key Performance Indicator

Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. This is a tried-and-true tactic, but stopping there overlooks the wealth of insights to be found in consumer search behavior. Their level of knowledge about a product.

Analytics

Martech

AUGUST 14, 2024

The data you get is telling you something.” This is where AI and machine learning can help marketing teams visualize data and pull actionable insights. Using these insights, marketers can adjust email campaigns to make them more engaging and less likely to be flagged as spam. I don’t have time to wait weeks or months.

Email Marketing

SmartBrief - Marketing

JANUARY 13, 2025

Are social media insights on that list? Massive volumes of data exist on social media, and much of it has the power to influence departments across a business. Massive volumes of data exist on social media, and much of it has the power to influence departments across a business. If not, they need to be.

Health

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. By using AI to aggregate and analyze data quickly, you can better understand your audience in real time and craft personalized content that resonates with them.

Management

Martech

DECEMBER 16, 2024

Streamline planning, execution, and insights Automate repetitive tasks like audience segmentation, content recommendations, and performance analysis to save time for big-picture initiatives. Unlock insights and optimize efforts Analyze consumer behavior and campaign performance to uncover whats working and why.

Transform

Marketing Insider Group

SEPTEMBER 2, 2024

Implementing a content marketing test or two helps you uncover insights that lead to higher engagement, better conversions, and a stronger competitive edge. This article explores six insightful content marketing tests that are simple enough to start using right away.

Content Marketing

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. Key takeaways from the research Data challenges : 98% of marketers and agencies face barriers in data orchestration and utilization.

Global Marketing

Martech

AUGUST 6, 2024

For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies. Yet, it’s time to admit that cookie data has become a crutch in our industry. It doesn’t provide insights into consumer needs across the journey. Marketers around the world breathed a sigh of relief.

Marketing Strategy

Martech

AUGUST 19, 2024

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Develop your ICP by combining insights from your sales team with data about your current customers from your CRM.

Key Performance Indicator

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. This step begins with thorough market research.

Manufacturing

Martech

OCTOBER 24, 2024

Below, we’ll explore the genAI landscape using our data and recent research, highlighting key use cases. Automating processes ensures uniformity and accuracy across tasks like data analysis and customer service. uses genAI and machine learning to analyze intent data and tailor outreach to prospects. Data-driven insights.

Copywriting

Marketing Insider Group

SEPTEMBER 23, 2024

You need to efficiently market your business , and factors like strategy and data-driven decision-making are largely responsible for your marketing success. Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time.

Management

Hubspot Marketing

NOVEMBER 19, 2024

B2B market research requires both quantitative (hard, numerical) and qualitative (softer, subjective) data. But items like surveys, competitive analyses, and customer interviews will provide the data you need to make the best decisions. While both types use quantitative and qualitative data, they use that information differently.

Market Research

Martech

AUGUST 20, 2024

Wisdom integrates virtue and insight, offering sage advice and enlightened guidance. Example : Bob Guru, the Chief of Staff to the CMO at ACE, has been with the company since its early days and has a profound understanding of customer data and the marketing team. All AI output should be evaluated before anyone acts on it.

Marketers

Backlinko

OCTOBER 23, 2024

Next, use Google Analytics to research essential demographic information (if you have enough existing data). This data will help you optimize your content to your audience’s preferences. Finally, use the insight you just gathered to create detailed audience personas. Infographics : Ideal for presenting data in a digestible way.

Marketing Strategy

Martech

AUGUST 26, 2024

Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool? Data Warehouse: A data warehouse is crucial for storing and organizing large volumes of marketing data from various sources. Here’s something somebody asked me!

CMO

Trade Press Services Newsletter

MAY 1, 2025

It often involves auditing legacy content, migrating data, rethinking architecture, and thoroughly testing updates. Analyze your current sites design, navigation, SEO performance , loading speeds, and other analytics data. An audit will provide insights to help marketers build on a sites existing strengths while addressing weaknesses.

User-Generated

Martech

NOVEMBER 8, 2024

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. Dig deeper: How to quantify the ROI of data using decision playbooks 2.

Marketers

Hubspot Marketing

JULY 26, 2024

Consent Mode is the solution proposed by Google to continue providing valuable insights in a privacy-first digital world. Consent Mode strikes the perfect balance between respecting user privacy and collecting valuable data insights. No data is collected on the user. More on “how” later.

Law

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. What is data storytelling?

PR

Martech

SEPTEMBER 17, 2024

Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data can improve campaign planning, resource management, real-time optimization and post-campaign analysis. Improved brand awareness.

Management

Martech

NOVEMBER 11, 2024

They combine insights into user behavior with design thinking to craft interactions that align with both brand identity and customer expectations. Email marketing: Precision in direct communication This strategic function combines insight, creativity and data analysis to reach customers in a way that resonates.

CRM

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Persona insights. It provides insights into how your leads interact with your brand and indicates their position in the buyer’s journey.

Communications

Buffer Marketing

JANUARY 7, 2025

The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Our data shows that posts created with AI Assistant get 22% higher engagement than non-AI-assisted posts. Artificial intelligence is transforming digital marketing by empowering us to do our best work.

Price

Hubspot Marketing

DECEMBER 30, 2024

I can then use these actionable insights to create or improve upon any content strategy. I've also gathered more must-know insights from other content specialists. On the latter, I'd like to express my gratitude upfront to everyone who shared their insights below. Because it helps me analyze what is and isn't working.

eCommerce

Marketing Insider Group

JANUARY 14, 2025

Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies. Surveys and Feedback: Directly asking your existing customers for feedback can deliver insights into their needs and expectations.

Thought Leadership

Search Engine Land

JULY 29, 2024

Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance. GEO crafts content that can be easily parsed and utilized by AI, including structured data and formats friendly to natural language processing.

User-Generated

Martech

DECEMBER 16, 2024

Think about it our so-called expertise is built on a foundation of assumptions (sprinkled with data) as shaky as a house of cards on a diving board. Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. These insights completely reshaped Dropboxs marketing strategy.

Marketing Strategy