Marketing Insider Group

SEPTEMBER 2, 2024

Implementing a content marketing test or two helps you uncover insights that lead to higher engagement, better conversions, and a stronger competitive edge. This article explores six insightful content marketing tests that are simple enough to start using right away.

Content Marketing

Backlinko

OCTOBER 23, 2024

Finally, use the insight you just gathered to create detailed audience personas. Further reading: Keyword Analysis: A Comprehensive Guide 4. Ebooks: Good for lead generation and comprehensive guides. Works well for audiences who value real-time interaction and expert insights.

Marketing Strategy

Martech

NOVEMBER 11, 2024

They combine insights into user behavior with design thinking to craft interactions that align with both brand identity and customer expectations. This role involves user research, interaction design and journey mapping to guide users effortlessly through each digital touchpoint.

CRM

Hubspot Marketing

SEPTEMBER 9, 2024

We’ve got a comprehensive YouTube Marketing Guide and a free course to get you started. Learn more about your options for influencer marketing in our ultimate guide. Speaking of streaming… Subscription Services A recent Kagan US Consumer Insights shows millennials spend nine hours per day on digital entertainment. 3 hours a day.

Gen Z

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers. Engagement. Consideration. Conversion.

Email Marketing

Marketing Insider Group

JANUARY 6, 2025

Strategic calls-to-action and internal links turn blog readers into leads, guiding them through the sales funnel seamlessly. Research into customer pain points and interests helps guide your topics, ensuring relevance. Are readers looking for quick tips, detailed explanations, or step-by-step guides?

Inbound Marketing

Hubspot Marketing

JULY 26, 2024

Consent Mode is the solution proposed by Google to continue providing valuable insights in a privacy-first digital world. This guide has everything you need to know about Consent Mode, including what it is, why it should matter to website owners or advertisers, and how to activate it in no time. How does Google Consent Mode work?

Law

Businesses Grow

JULY 17, 2024

Curious marketers don’t settle for surface-level insights. Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. I’ll stay as long as I need to because this curiosity needs nourishment. They probe. They ask “why?”

Marketing

SocialPilot

OCTOBER 20, 2024

In this guide, I will walk you through my complete framework and actionable strategies to help you achieve that virality. These core values are the principles that guide a business and establish its unique identity in the market. Create a style guide: Document what tone and language you will use.

User-Generated

Martech

AUGUST 20, 2024

Wisdom integrates virtue and insight, offering sage advice and enlightened guidance. His extensive experience makes him the team’s sage, guiding strategy and ensuring effective communication. . We will require new thinking, research, knowledge and insights, philosophies, perspectives, skills, jobs and organizational approaches.”

Marketing

Hootsuite

NOVEMBER 4, 2024

It can give you actionable insights to drive your social strategy. Then, you analyze that data for insights to guide your social marketing strategy. This information is important in helping to craft the outline of your social content strategy, even though it lacks the nuance of the other insights we’ll talk about in this post.

Analytics

Backlinko

NOVEMBER 18, 2024

In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. LinkedIn posts: References to relevant posts that can be used as examples or insights. Whitepapers: In-depth reports or guides on the topic with detailed information. What Is a Content Brief?

Whitepaper

Sprout Social

SEPTEMBER 19, 2024

In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. The KPIs you prioritize can guide which influencers you choose to work with, too. Measure influencer marketing ROI KPIs offer the clearest insight into the impact of an influencer campaign.

Influencer Marketing

Buffer Marketing

DECEMBER 3, 2024

Here’s a no-frills guide to Instagram hashtags and how to use them. Regularly monitor your post insights to understand which Instagram hashtags drive the most reach for you. Find hashtag performance in two ways: Go to Settings and click on “Insights.” Click on “View Insights” in each post.

User-Generated

Marketing Insider Group

AUGUST 27, 2024

This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector. Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. Make data-driven decisions by analyzing the insights you gather.

Manufacturing

Hubspot Marketing

NOVEMBER 19, 2024

B2B Market Research Methods A good B2B market research report will use primary and secondary sources and quantitative and qualitative data to develop insights. Not every conversation will go as planned, and sometimes unexpected insights will pop up that challenge your assumptions. Step 4: Assess success metrics and insights.

Market Research

Backlinko

JULY 15, 2025

Content that works best for this stage includes: Customer success videos Live demos and Q&As Pricing guides and ROI calculators Email campaigns with time-sensitive offers For example, Semrush has a dedicated “ Success Stories ” page. Your job is to guide them through the decision. Is there a fix? That’s where your content comes in.

Customer

Search Engine Land

SEPTEMBER 27, 2024

The tool analyzes your site and gives you a step-by-step guide that explains how to optimize it for better results. Dig deeper: AI content creation: A beginner’s guide 3. Dig deeper: 6 guiding principles to leverage AI for SEO content production 6. Missing image alt and title text. External link targets. Site speed optimization.

SEO

Buffer Marketing

AUGUST 7, 2024

By the end of this guide, you'll have a clear roadmap to harness the power of influencer marketing effectively. Here’s a detailed guide to help brands and influencers alike in their search. These can provide insights into their personalities and reach.

Influencer Marketing

Hootsuite

OCTOBER 9, 2024

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. Your social listening insights will give you hints for what makes the most sense for you and your brand. What is customer advocacy?

Customer

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. Instead of deeply focusing on one channel because it‘s ‘what’s been done,’ holistic marketers instead consider how all of these channels have performed historically within the company to guide future direction.”

CMO

Vertical Response

JULY 29, 2024

This guide will walk you through 7 simple steps to set goals, reach your audience, and measure your results. Key Takeaways Setting clear, measurable goals is essential for guiding a marketing campaign, allowing for alignment with business objectives and progress tracking. Need a clear way to plan for a marketing campaign?

Key Performance Indicator

Backlinko

SEPTEMBER 6, 2024

Learn actionable insights to improve your performance. This lightning-fast insight will help you build better outlines and make valuable updates to existing content. Further reading: Google Search Console: The Definitive Guide 3. Detailed SEO Extension Best for analyzing on-page SEO elements Need data fast? Which costs $0.05

SEO

Litmus

SEPTEMBER 25, 2024

this guide, you’ll learn: The core ideas behind lifecycle marketing Key strategies for each stage of the customer journey How to use personalization for maximum impact Tactics tailored to different industries Real-world examples to inspire your campaigns What is lifecycle marketing? Think: case studies, comparison guides, and product demos.

Management

Hubspot Marketing

DECEMBER 4, 2024

If you want to start a newsletter, whether on behalf of a large business or your personal brand, I’ve built you a guide filled with data, expert advice, formats, and topic ideas. I’ll use HubSpot’s Masters in Marketing newsletter as a frequent example throughout this guide, since I’ve been working on it for about six months now. (If

Education

Hubspot Marketing

JANUARY 16, 2025

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. The tools you use to score your content will leverage incredible amounts of expertise and put data-driven insights at your fingertips.

Analytics

Martech

JANUARY 7, 2025

” The result is this blog post and my guide on managing AI overload, which will be published soon. Created a “super-report” combining the best insights from each. Stronger insights than any single source could provide and, more importantly, greater confidence in the accuracy of the analysis. The result?

Transform

Martech

DECEMBER 16, 2024

But what if we let our customers guide us instead of the other way around? Through 1:1 interviews tracking how early users found their service, they discovered two critical insights to drive 3,900% growth in 15 months. These insights completely reshaped Dropboxs marketing strategy. Its found by listening to your customers.

Marketing Strategy

Search Engine Land

JULY 11, 2024

Data-driven insights from surveys and interviews elevate your content in a sea of sameness. Most importantly, no AI tool can replicate insights derived from proprietary research. At the same time, a survey may not capture nuanced opinions or more detailed insights. It’s more engaging and offers unparalleled value.

Whitepaper

Backlinko

DECEMBER 6, 2024

It identifies drop-off points and guides customers to purchase. In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics. Your goal is to guide the most qualified prospects toward conversion.

Customer Journey

Marketing Insider Group

MARCH 3, 2025

A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Expert insights strengthen credibility. Case studies, testimonials, and detailed how-to guides remove doubts and make action easier.

Content Marketing