Backlinko

OCTOBER 23, 2024

Navigate to Reports > User Attributes > Demographic details. Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses. Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses.

Marketing Strategy

Hootsuite

OCTOBER 7, 2024

Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to track performance in real time and over time, and present results to your team, your boss, and other relevant stakeholders.

Analytics

Marketing Insider Group

AUGUST 27, 2024

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Tools like surveys, focus groups, and industry reports are invaluable for gathering this information. Industry reports help you stay informed about market trends and competitor activities.

Manufacturing

Hootsuite

OCTOBER 16, 2024

Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. What are TikTok analytics tools?

Analytics

Sprout Social

SEPTEMBER 26, 2024

When people see an Instagram post they like, they often engage with it by Liking and commenting on it. So you need to closely monitor your Instagram engagement rate to understand your performance. Even among relevant content, posts that see tons of engagement are more likely to show up in a user’s Explore.

User-Generated

Sprout Social

JANUARY 15, 2025

Current reports say that TikTok plans to completely shut down its application in the US after the ban goes into effect, impacting both individuals and businesses. According to recent reports, the ban is expected to be upheld by the Supreme Court. Last updated January 15, 2025. What is the US TikTok ban?

Branding

Hootsuite

JULY 26, 2024

Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. 1 Analytics Tool for Growth Beautiful reports.

Analytics

Martech

NOVEMBER 21, 2024

Sprout Social unveiled several AI-powered updates, including AI-generated post text, subtitles, and translations, aiming to boost efficiency and improve content accessibility. ASK BOSCO launched an AI reporting suite for marketing teams and agencies. “Are you working overtime?” “So you’re not going home?

Law

Backlinko

SEPTEMBER 6, 2024

Learn actionable insights to improve your performance. This lightning-fast insight will help you build better outlines and make valuable updates to existing content. Quickly analyze your website’s search performance data, generate change percentages, set custom comparisons, and more.

SEO

Martech

SEPTEMBER 12, 2024

Key features and benefits include AI-Driven Content Creation, which generates social media captions and posts reflecting local distinctions and audience preferences. Advanced Analytics and Insights tracks engagement metrics and measures the success of local social efforts.

Transform

Sprout Social

JUNE 11, 2025

We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We don’t just examine the flawless creative execution of every post or campaign, but the business impact, too.

Branding

SocialPilot

JANUARY 21, 2025

Struggling to make sense of your social media performance? Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. Ready to transform raw data into actionable insights? How will you measure the campaign’s performance?

Analytics

Sprout Social

DECEMBER 17, 2024

When you know what posts resonate, whether its long-form text posts or image posts, you can create a data-driven content strategy for the app. This is where your Threads metrics help you uncover key insights. Here are some key Threads metrics to track in your analytics dashboard (also called Threads Insights).

Analytics

Martech

SEPTEMBER 10, 2024

This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. adjust bids and reallocate budgets based on real-time performance data. Best of all, both you and your clients are confident that every campaign is on track and performing optimally.

Advertisers

Backlinko

NOVEMBER 22, 2024

You need insights that matter. Semrush Enterprise Best for customization and advanced automation Semrush Enterprise is a comprehensive digital marketing platform to help your team manage the performance of thousands (or millions) of webpages. Ever wondered which enterprise SEO tools drive the success of the largest companies?

SEO

Martech

JULY 11, 2024

The prevailing directive is clear: “Enhance performance with existing tools or reduce expenses to align with current performance levels,” a sentiment echoed by CFOs over the past year. For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance.

CRM

SocialPilot

OCTOBER 20, 2024

Have you ever felt like you’re doing everything right on Instagram, but your posts don’t seem to get the virality they deserve? Take advantage of my proven strategies and turn your posts into viral hits. On Instagram, posts achieving 10,000 to 20,000 likes or views in the first few hours are considered viral.

User-Generated

Martech

AUGUST 26, 2024

It provides a centralized repository for data analysis, reporting, and decision-making. With a data warehouse, you can gain valuable insights into customer behavior, campaign performance, and overall marketing effectiveness. It provides valuable insights into visitor demographics, engagement, and conversion paths.

CMO

Sprout Social

SEPTEMBER 19, 2024

In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. Measure influencer marketing ROI KPIs offer the clearest insight into the impact of an influencer campaign. Optimize campaign performance Influencer marketing KPIs are the guideposts in your campaign roadmap.

Influencer Marketing

Hubspot Marketing

JANUARY 16, 2025

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. Metrics such as views, engagement, shares, and backlinks are tracked to analyze content quality and performance. Guess what?

Analytics

The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. of leaders reporting decreased spending.

Transform

Martech

NOVEMBER 11, 2024

They combine insights into user behavior with design thinking to craft interactions that align with both brand identity and customer expectations. Email marketing: Precision in direct communication This strategic function combines insight, creativity and data analysis to reach customers in a way that resonates.

CRM

Backlinko

SEPTEMBER 6, 2024

But those same marketers report issues like: Steep learning curves Lack of qualitative insights Difficulty translating data into insights Ready to make the switch? We compared seven Google Analytics alternatives that provide quicker and more precise insights into your website’s performance.

Analytics

SocialPilot

JULY 12, 2024

In this age of content overload, creating and posting great stuff is no longer enough. By analyzing the data collected behind your social media presence, you can unlock powerful and actionable insights to fine-tune your social media strategies and get real results. That is where the practice of social media analytics comes in.

Analytics

SocialPilot

JULY 24, 2024

You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights. These metrics are a data-driven compass that guides your social media strategy and shares invaluable insights into the audience’s behavior, content performance, and campaign effectiveness. It would be 4.6%

Key Performance Indicator

Businesses Grow

JANUARY 6, 2025

They expose their lives as performance art. “I just asked ChatGPT to compose a blog post in my writing style, and it did a great job. I’ve blogged almost every day for 15 years, and it wrote a perfect post in three seconds. Highly personal insights and stories hold the book together and make it unforgettable.

Transform

Martech

JANUARY 21, 2025

It allows marketers to expand their efforts efficiently, improve SEO performance and build stronger audience connections. Boosting SEO performance: Smaller pieces let you focus on niche keywords, build internal links and expand your sites content footprint. Detailed blog posts for in-depth analysis. What is content atomization?

Whitepaper

Sprout Social

NOVEMBER 20, 2024

The 2024 Social Media Content Strategy Report found 66% of social users find edutainment to be the most engaging of all brand content, even more than skits, memes or serialized content. Static images and short-form videos under 15 seconds tend to perform the best. What is edutainment content?

Entertainment

Orbit Media Studios

DECEMBER 17, 2024

Here she has AI generate a table showing where people within various verticals spend time and look for insights. Revealing deeper insights into the personas true emotions and perspectives: What widely accepted best practices does this persona secretly question or reject? Use the insights to inform your social media strategy.

Thought Leadership

Sprout Social

OCTOBER 10, 2024

These networks enable a broad range of interactions—from posting text and images to professional networking and community-building. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Gen Z

Search Engine Land

OCTOBER 2, 2024

Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior. You can use these insights to identify new keywords and optimize your ads accordingly. Dig deeper: Using search query reports to optimize PPC campaigns 3. Business email address Sign me up!

User-Generated

Marketing Insider Group

JULY 22, 2024

Its purpose is to provide deeper insights into user behavior and website performance, helping you make adjustments whenever necessary. This guide will help you unlock the potential of your analytics data, offering practical insights to enhance user engagement and boost your website’s effectiveness.

User-Generated

Martech

APRIL 8, 2025

Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. Agencies are using it to: Automate time-consuming tasks like audience segmentation, media targeting and performance reporting. But it’s human insight that gives that work meaning.

Branding

Martech

JULY 22, 2024

This applies to everyone on the marketing team and anyone reporting to the C-level executives. These are the questions and answers we need to include when reporting numbers to generate meaningful context (the data story) for the data. Reporting an ROI of 15% might seem like a ratio, but it is still just a number out of context.

Key Performance Indicator

Backlinko

NOVEMBER 29, 2024

Plus, I’ll show you how to create reports that prove the value of your SEO efforts to clients and stakeholders. Metrics that matter to them include organic traffic growth, content performance, conversions, and top traffic sources. Are there any technical issues affecting performance? Just like we do at Backlinko.

Analytics

Backlinko

NOVEMBER 18, 2024

This ensures every post is useful, clear, and built to perform. High-performing content. Competing URLs: Links to top-ranking posts for the primary keyword. Includes the strategist’s notes on what helps these posts rank well. LinkedIn posts: References to relevant posts that can be used as examples or insights.

Whitepaper

Sprout Social

JULY 23, 2024

Some C-suites undervalue the benefits and overstate the risks of social The most common apprehensions I hear from execs about social are: 1) that a brand crisis will go viral and spiral out of control and 2) that they won’t be able to pinpoint the data and insights they need. Social data isn’t just valuable in a crisis.

Management