Martech

OCTOBER 22, 2024

Persona insights. Incorporate engagement data for real-time insights Understanding engagement data is key to gauging a prospect’s interest and readiness to purchase. It provides insights into how your leads interact with your brand and indicates their position in the buyer’s journey. Demographic profiles.

Communications

Martech

OCTOBER 24, 2024

Saving money One of the most significant ways genAI impacts martech is by reducing the time and resources required for repetitive tasks. takes it further by finding prospects and drafting compelling messages based on pipeline insights and earlier engagements. Data-driven insights. Compelling.ai Customer-centric approach.

Copywriting

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy

Martech

OCTOBER 31, 2024

This is a tried-and-true tactic, but stopping there overlooks the wealth of insights to be found in consumer search behavior. Dig deeper: What is search marketing: Why marketers should care The unique insights in search analytics Consumer search data offers brands a window into their audience’s intentions, preferences and behaviors.

Analytics

Martech

AUGUST 26, 2024

It helps you focus your resources on the most promising accounts, improving efficiency and effectiveness. With a data warehouse, you can gain valuable insights into customer behavior, campaign performance, and overall marketing effectiveness. It provides valuable insights into visitor demographics, engagement, and conversion paths.

CMO

Marketing Insider Group

SEPTEMBER 2, 2024

Implementing a content marketing test or two helps you uncover insights that lead to higher engagement, better conversions, and a stronger competitive edge. This article explores six insightful content marketing tests that are simple enough to start using right away. The placement of your CTA can significantly affect its effectiveness.

Content Marketing

Sprout Social

JANUARY 15, 2025

Download existing TikTok content and resources Download your existing TikTok content, data and other resources and as soon as possible, as it is unclear what access to the app will look like if there is a nationwide shut down. Here are four steps you can take right now to prepare for the ban.

Branding

Marketing Insider Group

JANUARY 6, 2025

Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Addressing topics relevant to your audiences challenges positions your business as a resource they trust. Writing that educates while showcasing expertise builds credibility.

Inbound Marketing

Martech

JANUARY 6, 2025

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. Skill gaps or resource allocation : Organizations often lack the in-house expertise needed to deploy and manage AI effectively. However, a number of issues make integrating AI into martech stacks very challenging.

Transform

Vertical Response

JULY 29, 2024

Clear goals help prioritize tasks and allocate resources, ensuring every team member knows their target. Regularly review and adjust your goals based on performance insights. Creating detailed personas based on data and insights is crucial.

Key Performance Indicator

Martech

OCTOBER 8, 2024

The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. The chief barriers to achieving desired outcomes cited by the marketers are: Budget and resource limitations (48%). Top B2B challenges. Economic conditions (46%). Why we care.

CMO

Martech

AUGUST 6, 2024

It doesn’t provide insights into consumer needs across the journey. With this insight, offer consumers the most relevant resources no matter where they are in their unique journeys. When consumers know you’re listening and valuing their input, they’ll be more willing to provide data and insights.

Marketing Strategy

Marketing Insider Group

OCTOBER 16, 2024

Focus on platforms like LinkedIn, Twitter, and Facebook that align with your business goals and where your target audience is most active rather than spreading resources too thin. You can gather insights through surveys, customer feedback, or by analyzing competitors’ followers on platforms like LinkedIn.

Social Media Marketing

Hubspot Marketing

SEPTEMBER 20, 2024

Let insights about them guide your strategy. You can hear my full discussion with Selim on this episode of the Inclusion & Marketing podcast, which also has lots of other great in-the-trenches insights about developing and executing a multilingual content strategy. Do this : Start with the customer you want to serve.

Customer

Hubspot Marketing

OCTOBER 22, 2024

I’ve battled the constant pressure to juggle multiple campaigns, track their performance, and present insight-packed reports. 5 Key Benefits of AI Reporting for Marketers Our AI Insights for Marketers report indicates that nearly half (45%) of marketing leaders claim AI tools make employees more productive. I’ve been there too.

Analytics

Hubspot Marketing

MAY 7, 2025

To hone these skills, Ive put together a comprehensive list of social media marketing resources. From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. The website publishes regular blog content with valuable tips and insights.

Social Media Marketing

Hubspot Marketing

DECEMBER 30, 2024

I can then use these actionable insights to create or improve upon any content strategy. I've also gathered more must-know insights from other content specialists. On the latter, I'd like to express my gratitude upfront to everyone who shared their insights below. be able to get some insights from this process.

eCommerce

Search Engine Land

SEPTEMBER 10, 2024

Can these tools truly streamline workflows, save valuable time and optimize resources or do they still require significant human intervention to get things right? Today, we’ll dig into whether AI is living up to its promise of saving time, money and resources in SEO. Does AI conserve resources?

SEO

Marketing Insider Group

SEPTEMBER 23, 2024

This software provides valuable data insights, helping businesses make informed, data-driven decisions, leading to optimized marketing strategies and better results. Analytics software, which provides deep insights into marketing performance. Analytics: Offers valuable data insights.

Management

Buffer Marketing

AUGUST 7, 2024

These can provide insights into their personalities and reach. Tools like SEMrush or Ahrefs can be useful for tracking your competitors’ influencer campaigns and providing insights into successful strategies and potential influencers to consider​ 5. These often highlight up-and-coming influencers.

Influencer Marketing

Marketing Insider Group

AUGUST 5, 2024

Regular monitoring, A/B testing, and strategy adjustments based on data insights significantly improve campaign results. Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. Ready to boost your paid media performance?

Transform

Sprout Social

JULY 23, 2024

Some C-suites undervalue the benefits and overstate the risks of social The most common apprehensions I hear from execs about social are: 1) that a brand crisis will go viral and spiral out of control and 2) that they won’t be able to pinpoint the data and insights they need. They aren’t alone.

Management

Scoop.it!

JULY 18, 2024

Optimizes resource allocation The more you know about your customers — such as their preferred content types, devices, channels, interests, etc — the more resources that you can dedicate towards these areas. And, in turn, you can shift resources away from less-effective content and poor-performing channels.

Gen Z

Hubspot Marketing

JANUARY 8, 2025

Miscellaneous expenses: This includes social media giveaways, contests, and other promotions that hold monetary value or require additional resources. SEO and data analysts: Provide insights based on previous campaigns and predict trends that may have future budget implications. Instagram Stories), and VR/AR as having high ROI.

Social Media Marketing

Marketing Insider Group

JANUARY 14, 2025

Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies. Image Source Conversely, failing to target correctly can waste time, money, and resources. You can then use your favorite analytics tools to gather data and insights.

Thought Leadership

Search Engine Land

SEPTEMBER 11, 2024

Ineffective audits waste time and resources, leave critical issues unaddressed and can damage client relationships. The danger here, as discussed earlier, is forgetting that each item on this list requires time and resources to address. Focusing on keyword rankings reveals deeper insights and bigger issues.

SEO

Buffer Marketing

FEBRUARY 3, 2025

For creators and brands, understanding which platform delivers better results can be the difference between thriving and wasting resources. How we analyzed the data To provide meaningful insights, our data scientist Julian analyzed 10.2 However, X still surpasses Threads in MAU, meaning you could reach more people there.

Branding

Sprout Social

SEPTEMBER 23, 2024

We also use Sprout’s AI Assist capabilities to draft social media posts and generate alt text faster, and use our AI-driven Social Listening to source performance insights and business intelligence in seconds. Looking for more resources to help drive AI adoption across marketing and your entire company?

Transform

Trade Press Services Newsletter

AUGUST 1, 2024

Thought Leadership Content Matters Position yourself as an industry expert by consistently providing value through relevant, educational, and insightful thought leadership content. Operating honestly and with openness creates a sense of reliability and professionalism that resonates with your audience.

Whitepaper

The Marketing Operations Leader

AUGUST 6, 2025

Drive your customer’s career forward Alison’s core insight is deceptively simple: the best B2B marketing makes your customer successful in their career. Instead of forcing it, they sunset the show and shifted resources to YouTube, where engagement was stronger. Here are the biggest lessons we walked away with.

CMO

Hubspot Marketing

JANUARY 17, 2025

With limited resources and unlimited possibilities, we needed to hone in on which AI applications would deliver the biggest impact. For example, if someone downloaded marketing-related content, we'd send them more marketing resources rather than sales content. AI is only as effective as the insights it's built on.

Transform

Martech

DECEMBER 9, 2024

Sixty-eight percent said difficulties in assessing creatives lead to inefficient resource allocation, and 44% said they missed opportunities for growth because of it. Something marketers are keenly aware of: 58% of those surveyed cited a lack of real-time data and insights as hindering their ability to adapt creative strategies on the fly.

B2C

Martech

NOVEMBER 8, 2024

The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies. Let’s explore three common barriers that prevent us from gaining and applying valuable insights from our marketing efforts — and how to address them. Does this sound familiar?

Marketers

Martech

JANUARY 14, 2025

Penetration marketing Marketing teams can use their skills in data analysis to help account managers find valuable insights that lead to better upselling and cross-selling opportunities. This requires shifting mindsets and resources towards existing customers.

Customer