Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media Marketing 106

Social Media Marketing Key Performance Indicator Influencer Marketing Management 106

Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 110

Analytics Transform Key Performance Indicator CRM 110

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.”

Whitepaper 110

Whitepaper Analytics User-Generated Key Performance Indicator 110

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Transform 112

Transform Advertising Advertisers Law 112

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play. Hashtags may be the answer.

Analytics 99

Analytics User-Generated Social Media Marketing Promotion 99

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work?

Transform 105

Transform Analytics User-Generated Management 105

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Transform 108

Transform Manufacturing Pharmaceutical Analytics 108

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on.

User-Generated 125

User-Generated Marketing Marketers Advertising 125

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Health 99

Health Management Branding Customer 99

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Without social media benchmarks (a.k.a. Without social media benchmarks (a.k.a.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. Uncover important insights about your audience. Let’s dig in.

User-Generated 113

User-Generated Analytics Management Social Media Marketing 113

Sprout Social

APRIL 17, 2024

NLP works synergistically with functions such as machine learning algorithms and predictive analytics. Multi-platform integration Customers engage with businesses online in many ways, such as through messaging apps, social media and websites. 9 chatbot building tools to boost efficiency 1.

Customer 103

Customer Non-Profit Real Estate Transform 103

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence?

Analytics 102

Analytics Social Media Marketing Law Product 102

Search Engine Land

APRIL 23, 2024

Understanding its functionality is vital to social SEO success. However, one significant difference is that previous brand success doesn’t heavily influence rankings on social platforms like Instagram and TikTok, unlike Google, where brand authority plays a significant role.

SEO 110

SEO Gen Z User-Generated Entertainment 110

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. These days, they’re adding more AI features to help retrieve detailed insights more easily. Brandwatch for consumer research on social media and influencer insights.

Transform 97

Transform Content Marketing Marketing Marketers 97

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. Let’s roll! According to statistics , 1.6

Gen Z 83

Gen Z Analytics User-Generated Management 83

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. What is a competitive analysis report?

Price 90

Price Market Segmentation SEO Market Research 90

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch.

Social Media Marketing 80

Social Media Marketing Price Analytics Energy 80

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content. Yes, we’re going to toot our own horn.

Branding 94

Branding Price Analytics Management 94

Marketing Insider Group

OCTOBER 16, 2023

BuzzSumo provides insights into their content strategy , helping you refine yours. Buffer Image Source: Buffer Buffer is a social media management tool that allows users to schedule, publish, and analyze their posts across multiple social media platforms. Performance analytics. Traffic analytics.

Market Research 103

Market Research Content Marketing Analytics SEO 103

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Price 87

Price Communications Social Media Marketing Analytics 87

Martech

MARCH 28, 2024

Jasper will help with researching and creating copy for campaigns and social media posts. Enhanced targeting When you combine AI with predictive analytics you enable deeper, faster segmentation of customer data. It’s the result of campaign results, lead gen reports, email marketing campaigns and website forms.

Copywriting 127

Copywriting User-Generated CRM Marketing 127

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

Analytics 84

Analytics Branding Health Key Performance Indicator 84

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Look for industry benchmarks to gain insights into what your competitors are spending on marketing.

Social Media Marketing 128

Social Media Marketing Marketing Marketers Influencer Marketing 128

Martech

MARCH 7, 2024

Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” That’s the conclusion of a report that found they can be tricked into creating bogus election-related images. The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant.

Transform 95

Transform Customer Acquisition User-Generated Advertising 95

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Influencer Marketing 97

Influencer Marketing User-Generated Key Performance Indicator Analytics 97

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business. What is intelligent automation (IA)?

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. What is AI?

Transform 117

Transform User-Generated Analytics Market Trends 117

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Branding 106

Branding Transform Health Analytics 106

Hootsuite

MAY 26, 2021

A recent Instagram update includes what brands and creators have been waiting for — Reels Insights. And while you can still use these steps for a quick check on a specific Reel, it is now possible to measure and track the performance of your larger Reels strategy via Instagram Insights. Reasons you should track Reels analytics.

Analytics 142

Analytics User-Generated Social Media Marketing Branding 142

OnPassive Marketing

NOVEMBER 24, 2023

The power of AI in personalization, automation, data analysis, and customer insights is too valuable to ignore. AI-Powered Data Analytics The core of AI’s impact on marketing lies in data analytics. AI streamlines content generation by automating the creation of product descriptions, blog posts, and social media updates.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. Big Data Insights With metrics now influencing most marketing decisions, big data is more critical than ever.

Key Performance Indicator 103

Key Performance Indicator Transform Marketing Mix Marketing 103

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Customer Journey 119

Customer Journey Analytics PR Communications 119

Martech

OCTOBER 31, 2023

There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. That applies to other media as well. GA4 has two different types of acquisition reports: user and traffic. How did they come in? In your inbox.

Analytics 118

Analytics User-Generated Price Promotion 118

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

CRM 121

CRM Retail Customer Journey Analytics 121