Remove integrations
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Integration isn’t a martech problem, it’s an organizational one

Martech

“We need better integration between our systems.” Martech integration is not a technical problem. Why your integration project is doomed before it starts Most integration projects begin with technology selection and end with disappointment. It’s an organizational one. ” The answer is typically no.

Transform 108
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Companies are replacing more martech, focused on integrations and APIs, and still expanding their stacks

Chief Martec

However, the #2 most important factor is “integration capabilities/open API” with 51% citing it. This shouldn’t come as a surprise — integration has remained at the top of marketers’ demands for better martech for years. Overarching takeaway: martech is definitely not standing still.

B2C 118
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Integrating Social Media Strategies with Your SEO Plan for Better Results

Marketing Insider Group

Integrating social media strategies with your SEO plan can drive more traffic to your website, boost your brand’s credibility, and increase your content’s discoverability. Quick Takeaways Integrating social media with SEO increases website traffic by sharing content across platforms, driving users to your site.

SEO 68
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From Awareness to Advocacy: Crafting an Inbound Marketing Funnel

Aspiration Marketing

By strategically integrating content, SEO, social media, and digital channels, you can cultivate prospects into loyal advocates. Are your inbound marketing efforts truly translating into tangible business growth, or are they plateauing after initial engagement?

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How to Overcome the Pain Points of Your CRM

Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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Why you need to integrate AI into your content creation workflows

Welcome Software

However, what we do know is that its vast development and integration into the world of marketing is inevitable—and if you're not already on board, you're going to be left behind. Gary Survis , Insights Partners Integrating AI into your workflows is essential if you want to be working smarter, not harder. .

CMO 52
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The Best B2B Marketing Content of 2024: Year-End Roundup

Trade Press Services Newsletter

The episode covers her journey in building Trade Press Services from the ground up, strategies for navigating the digital revolution, and the importance of integrity in the age of AI. In it, she shares her experiences and insights for long-term business success.

Marketers 244
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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Critical integrations that fit directly into your sales processes and workflows. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. ⭐ Are you ready to boost campaign success? Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right.

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How to Overcome the Pain Points of Your CRM

Leading integrations that fit directly into your CRM and workflow. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time with the following: Conquering the most difficult pain points in your CRM. Combatting low adoption rates and data quality.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Key takeaways include: How to create compelling QR code campaigns that captivate ✨ How to integrate QR campaigns with digital marketing analytics to track effectiveness 📈 How to leverage insights to refine marketing strategies 🎯 and more! Save your seat today!

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

🚀 With reliable intent data integrated into their playbooks, sales reps can quickly find ready buyers looking for your products. Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition.

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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

The implementation of ABM can be challenging, involving change management and the integration of the right tech tools and automation. ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects. It's a win-win strategy for both teams.

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Drive GTM Efficiency with Tech Stack Consolidation

With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors. Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise.