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How to write a white paper that inspires a year-long content strategy

Sprout Social

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. A quarterly report on financial market trends or a whitepaper on compliance best practices.

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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. Marketing Insider Group can handle all aspects of your social media strategy with our Social Media Content and Management Service.

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Top 3 priorities for your 2023 B2B marketing strategy

Martech

Social media metrics for paid and organic content are just as important when measuring performance. Track key performance indicators (KPIs) such as likes, shares, comments, reach, sales and leads across all platforms to get an idea of what types of content resonate best with your audience.

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How to Create an Amazing Company Blog

Marketing Insider Group

Downloading an ebook or white paper. This is the tool we use to manage the one we use to manage all our client’s content. For example, customers who regularly open emails or who have downloaded an ebook or white paper would receive different email content than those who only engage occasionally or who are inactive.

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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Key performance indicators should be identified in the strategy. To drive your point home, highlight existing assets – white papers, articles, blog posts, etc. HANDPICKED RELATED CONTENT: 101+ Key Performance Indicators – Pick the Best. Location scouting and management. Click To Tweet.

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How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

It defines your objectives and what success should look like by determining KPIs (key performance indicators). There are so many possible options here, but in concentrating on what metrics provide a clear picture around performance, you should focus on: Consumption Metrics. Because a content strategy is your playbook.