Marketers Claim a Broader Role and Increased Influence Amid Pressures
The CMO Survey
APRIL 1, 2025
Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. reduction in marketing overhead costs (versus 7.0% Inflationary pressures continue to constrain marketing activities, with 43.5% in Spring 2024) 8.5%
Let's personalize your content