Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Dive into Sprout’s testing approach, results and top takeaways for other marketers hoping to launch their brand’s TikTok channel. sproutsocial.

Marketing Strategy 114

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 114

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing? Other experts back up this assertion.

Digital Marketing 82

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 82

Content Marketing Institute

NOVEMBER 6, 2018

Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? Brands typically have a lot of questions when it comes to marketing to consumers on any third-party content platform. HANDPICKED RELATED CONTENT: Building Your Content Marketing Team?

Social Media Marketing 111

Social Media Marketing Marketing Plan Key Performance Indicator Marketing 111

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. The benefits of content marketing can be subtle, though.

Content Marketing 93

Content Marketing Key Performance Indicator Marketing Marketers 93

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Understanding the essence of marketing planning is the first step to unlocking its potential benefits.

Marketing Plan 75

Marketing Plan Key Performance Indicator Marketing Marketers 75

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

Social Media Marketing 107

Social Media Marketing Key Performance Indicator Influencer Marketing Management 107

Hubspot Marketing

JULY 28, 2023

If you're new to marketing, you might have a skewed perception of it. Marketing is much more than that. The key to getting started is knowing the fundamentals. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Check out this helpful guide.

Price 81

Price Marketing Mix Key Performance Indicator User-Generated 81

Martech

JANUARY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. I am trained with MarTech content. Here’s something somebody asked me!

Key Performance Indicator 92

Key Performance Indicator Personalized Marketing Social Media Marketing Product 92

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 98

Influencer Marketing User-Generated Key Performance Indicator Analytics 98

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Use the dropdown filters at the top to sort your posts by type, date or other categories like marketing channels.

Key Performance Indicator 104

Key Performance Indicator Marketing Marketers Management 104

Sachs Marketing Group

AUGUST 30, 2023

The benefits of hiring a digital marketing agency include expert guidance, a wealth of experience, and the ability to focus on your core business operations while experts handle your marketing needs. They also offer cost-effectiveness, innovative strategies, and analytical data to gauge your ROI.

Digital Marketing 72

Digital Marketing Key Performance Indicator Marketing Marketers 72

Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment. Here are some key steps to follow.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Martech

MARCH 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How often should a new business post on social media? Answer: As a marketing expert, I would recommend that a new business post on social media at least 3-5 times per week.

Key Performance Indicator 59

Key Performance Indicator Retail Customer Acquisition User-Generated 59

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Sachs Marketing Group

DECEMBER 15, 2023

This proactive inquiry sets the foundation for transparent communication, mutual expectations, and a partnership to achieve measurable, successful results in your digital marketing efforts. This also reveals their adaptability to your industry needs and the potential for a tailored strategy.

SEO 91

SEO Key Performance Indicator Price Communications 91

Sachs Marketing Group

APRIL 5, 2024

For more impact, allocate 5-12% of your marketing budget. Regularly review performance metrics to adjust your spending for the best investment return. Tailor your budget to your specific business needs and market conditions. From there, adjust based on your initial campaigns’ performance and ROI.

Key Performance Indicator 52

Key Performance Indicator Advertising Advertisers Social Media Marketing 52

Digital Marketer

MARCH 25, 2024

As I considered the topic that would best serve entrepreneurs, business owners, and marketers alike — all of whom I am — I mused over what I needed most throughout the last year. Why are you and I not operating in the driver’s seat of our marketing and/or businesses? I needed to take back control of my business. Customers Oh!

Transform 85

Transform Key Performance Indicator Direct Mail CMO 85

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Hubspot Marketing

OCTOBER 4, 2019

Every department from sales to operations needs a dashboard, and dashboards are especially helpful when it comes to marketing. Between about a dozen online channels to consider (plus offline marketing efforts), there are countless elements that go into creating and sustaining a healthy marketing ecosystem.

Key Performance Indicator 125

Key Performance Indicator Marketing Marketers Customer Acquisition 125

Sprout Social

AUGUST 31, 2022

Measurable: You need to track any social goal with numbers. This is where metrics and key performance indicators (KPIs) come into play. Once you set your goals, identify the key performance indicators (KPIs) you’d like to use to measure your success. State what you will accomplish specifically.

Management 102

Management Product Key Performance Indicator Health 102

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Hootsuite

MAY 20, 2021

Unlock insights to inform sales, marketing, customer service, and product strategies. When you understand your audiences, you can build more effective social marketing strategies, provide enhanced customer care, engage better with your customers, and build better products. Try it for Free.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Sachs Marketing Group

SEPTEMBER 15, 2023

With its vast user base and algorithm that offers unparalleled discoverability, TikTok has proven itself to be a formidable marketing channel that should be incorporated into your social media marketing. Doing so opens a world of features designed to boost your marketing efforts. Sachs Marketing Group can help!

User-Generated 52

User-Generated Social Media Marketing Key Performance Indicator SEO 52

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. It can also enhance various aspects of business operations and marketing, when used efficiently.

Key Performance Indicator 71

Key Performance Indicator User-Generated Entertainment Social Media Marketing 71

Sprout Social

JULY 25, 2023

With practical data such as tracking your social efforts against actual revenue-generating clicks, sign-ups and subscriptions, and giving you in-depth audience insights, Google Analytics provides contextualized social metrics to elevate your marketing strategy without overshooting your budget.

Analytics 138

Analytics User-Generated Key Performance Indicator Social Media Marketing 138

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Just 8% spotted a decrease in marketing creativity.

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Neil Patel

NOVEMBER 16, 2021

Fortunately, when you want to market vehicles on social media, dynamic Automotive Inventory Ads (AIAs) can reduce friction dramatically. Today, we will discuss what makes the Automotive Inventory Ad such a powerful dealership marketing tool and how you can implement one properly. What Are Automotive Inventory Ads (AIAs)?

Shoppers 122

Shoppers Key Performance Indicator Promotion Analytics 122

Hootsuite

JULY 2, 2019

Social media training courses are a great way for digital marketers to level up their skillset. And Hootsuite’s blog offers several helpful posts from how to create a social media strategy to social media advertising 101. 15 of the best social media training courses and resources.

Key Performance Indicator 111

Key Performance Indicator Social Media Marketing Advertising Advertisers 111

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 96

Social Media Marketing Marketing Strategy User-Generated Marketing 96

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Key Performance Indicator 94

Key Performance Indicator Social Media Marketing Analytics Food 94

Search Engine Land

OCTOBER 25, 2022

People search a lot about “marketing skills.” This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains underrated, despite being included in most online articles and books related to digital marketing skills. Why is curiosity important in marketing?

SEO 95

SEO Marketing Marketers Key Performance Indicator 95

Sachs Marketing Group

AUGUST 14, 2023

Small businesses often struggle to deploy a social media marketing strategy that helps improve visibility and engagement on Facebook, where countless brands compete for the same audience’s attention. Take a look at Sachs Marketing Group on Facebook for an example!

Advertising 72

Advertising Advertisers Key Performance Indicator Analytics 72

Neil Patel

JULY 15, 2021

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Effective marketing campaigns are data-driven.

User-Generated 132

User-Generated Key Performance Indicator Promotion B2C 132

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. What emerged for many was a new appreciation for the power of social media. Understanding brand health on social helps you understand: How consumers feel about your brand.

Health 94

Health Key Performance Indicator Analytics Industry Insights 94

Adobe Experience Cloud Blog

JUNE 1, 2012

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success. This trend is also true in the B2B market.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition Social Media Marketing Marketing Automation Platform 126

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Launching a campaign is easy; launching a successful one is not so easy.

Whitepaper 101

Whitepaper Key Performance Indicator Direct Mail eBook 101

Hubspot Marketing

MAY 26, 2023

As marketers, we're always looking for ways to improve our game plan. Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what's working, what could be improved, and where new opportunities are present. Who does a marketing audit?

Key Performance Indicator 121

Key Performance Indicator Marketing Marketers Price 121