Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out.

Content Marketing 117

Content Marketing Education Key Performance Indicator Marketing 117

Sachs Marketing Group

DECEMBER 22, 2023

Pro tip: Running a PPC ad campaign in combination with an SEO campaign can help drive signals that help your website build the momentum needed to climb the ranks organically. By strategically placing your ads where your target audience frequents, you can attract more traffic, generate leads , and increase sales.

Advertising 97

Advertising Advertisers Key Performance Indicator User-Generated 97

Buffer Marketing

AUGUST 16, 2023

To ensure long-term success, we developed a comprehensive one-page business plan (because nobody wants to read long documents) outlining our long-term vision, goals, growth strategies, and key performance indicators (KPIs). Don't spread yourself too thin by trying to expand into five new places at once.

Transform 85

Transform PR Key Performance Indicator Thought Leadership 85

Neil Patel

JANUARY 8, 2021

Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content. If you’re totally new to SEO, you might find this video helpful. YouTube Audit Phase 1: Analyze Your KPI Performance. Branding is a great place to start your audit.

User-Generated 143

User-Generated Key Performance Indicator Shoppers eBook 143

Sprout Social

APRIL 6, 2023

With spreadsheets, you can easily label columns and rows with the information you need such as creation steps, approval steps, date and time, media and Key Performance Indicators (KPIs). Each project on the calendar has its own Notion page where you can add notes, draft copy and add multimedia all in one place.

Key Performance Indicator 81

Key Performance Indicator Thought Leadership Management Branding 81

Rock Content

APRIL 16, 2023

Promote In-Person Events Events like fundraisers, rallies, and more are important parts of how a non-profit raises awareness, attracts new donors, and connects with the local community. Perform regular rounds of fresh keyword research to ensure your content is in step with what your audience is searching for.

Non-Profit 52

Non-Profit Content Marketing Branding Key Performance Indicator 52

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. With a plan in place, you’ll have the details you need to help your company grow consistently.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Marketing Insider Group

NOVEMBER 7, 2022

You can spend the rest of your budget next year on testing new promotion channels of campaigns focused on your company priorities. So content marketing that’s planned out now, before the year is over, allows you to hit the ground running with a strategy in place before the year even gets started. I’m so glad you asked.

Content Marketing 96

Content Marketing Marketing Marketers Key Performance Indicator 96

Pam Didner

MAY 14, 2020

With the acceleration of new cases and lack of feasible solutions, state governments swiftly issued “shelter-in-place” executive orders and mandated closures of restaurants and non-essential commercial businesses. Here is another challenge about marketing, it takes time to plan, create, promote, and measure.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

Buffer Marketing

AUGUST 16, 2023

To ensure long-term success, we developed a comprehensive one-page business plan (because nobody wants to read long documents) outlining our long-term vision, goals, growth strategies, and key performance indicators (KPIs). Don't spread yourself too thin by trying to expand into five new places at once.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Marketing Insider Group

AUGUST 26, 2015

Blogging is now a key performance indicator (KPI) for many modern marketers – to build solution awareness, engage customers and help the sales process. Always place your primary keyword and variations in early in your attention-grabbing blog title. SEO Plugins. Blog Promotion. to find keyword and variations.

Key Performance Indicator 79

Key Performance Indicator SEO Analytics Place 79

Rock Content

MAY 29, 2020

A Key Performance Indicator, or KPI, is any measurable number that is analyzed through a set period and a fixed methodology. The store can prepare to profit more when demand is strong and do some promotions and sales to improve numbers when it is low. In this post, we will talk about: What are KPIs? What are KPIs?

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Duct Tape Marketing

DECEMBER 24, 2019

The easiest way to gain greater clarity around your customer journey, and to identify strong points and weak spots, is to pinpoint and evaluate key performance indicators (KPIs) for each phase of the journey. When you understand these SEO metrics, you can revisit your keyword research and make tweaks to boost your SEO.

Customer Journey 70

Customer Journey Customer Key Performance Indicator Promotion 70

Moz

NOVEMBER 2, 2020

In 2020, it’s time to turn up the local SEO industry’s dial on conscious spending. In 2020, AmEx is placing special emphasis on shopping locally to help SMBs remain viable amid the challenges of the public health emergency. For agencies: Be more than a local SEO — be a local business advocate. Americans spent $19.6

Shoppers 71

Shoppers Education Food Health 71

Pam Didner

MAY 14, 2020

With the acceleration of new cases and lack of feasible solutions, state governments swiftly issued “shelter-in-place” executive orders and mandated closures of restaurants and non-essential commercial businesses. Here is another challenge about marketing, it takes time to plan, create, promote, and measure.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketing 70

Pam Didner

MAY 14, 2020

With the acceleration of new cases and lack of feasible solutions, state governments swiftly issued “shelter-in-place” executive orders and mandated closures of restaurants and non-essential commercial businesses. Here is another challenge about marketing, it takes time to plan, create, promote, and measure.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketing 52

Marketing Insider Group

MAY 11, 2020

By using SEO and content insights as critical components, content marketing is increasingly more and more aligned with customer needs. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. This is in contrast to traditional marketing.

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Neil Patel

APRIL 7, 2023

When it comes to SEO, forecasting can be a tricky concept. In this article, we’ll discuss what SEO forecasting is, and where it is and isn’t effective. Finally, we’ll cover some of the overall limitations of SEO forecasting as a concept, and what you may want to consider instead.

SEO 81

SEO Analytics PR Fashion 81

SMA Marketing

APRIL 18, 2024

Search Engine Optimization (SEO) in Digital Marketing for Lawyers SEO is a comprehensive set of techniques designed to improve your website’s ranking in search engine algorithms. Implementing effective SEO strategies ensures your law firm isn’t buried beneath a mountain of irrelevant search results.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

SocialPilot

FEBRUARY 13, 2024

More and more businesses are considering influencer marketing to promote their product and services on social media. It enables marketers to benchmark performance and justify investment. This hypothetical method places a monetary value on the sponsored campaign. Influencer Marketing is a ray of hope for sore marketers’ eyes.

Influencer Marketing 92

Influencer Marketing Marketing Marketers Analytics 92

Hootsuite

MAY 9, 2023

Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. Paid Paid content distribution channels require that you pay to promote your content. What is content distribution? Influencer marketing.

Whitepaper 99

Whitepaper Key Performance Indicator Food Influencer Marketing 99

Marketing Insider Group

JUNE 22, 2021

But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. The process involves publishing, sharing, and promoting quality content to get your brand in front of the right audience so they actively and willingly consume it. Source: Moz. Infographics. Blog posts.

Key Performance Indicator 126

Key Performance Indicator Whitepaper Promotion eBook 126

Sachs Marketing Group

SEPTEMBER 1, 2023

From search engine optimization to influencer marketing, there are myriad ways to engage consumers and promote your products or services. Use SEO to Increase the Visibility of Your Products Organically SEO (search engine optimization) is vital for e-commerce businesses aiming to boost organic reach.

Digital Marketing 52

Digital Marketing Marketing Strategy Key Performance Indicator Transform 52

Search Engine Land

MAY 13, 2024

Promote on social media Social media is one of the most popular distribution channels for B2B content. Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content. Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey.

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

Marketing Insider Group

MAY 26, 2021

While 84% of businesses claim to have a content marketing strategy in place, only 11% believe they have an excellent one. Quality content – written by experienced writers in your niche and optimized for SEO – can form a foundation for other business growth strategies, like advertising, influencer marketing, customer service, and sales.

Content Marketing 122

Content Marketing Key Performance Indicator User-Generated Marketing 122

Exposure Ninja

OCTOBER 16, 2023

Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. Search Engine Optimisation (SEO) Search engine optimisation is any action you take to improve where your website appears in search results on search engines.

PR 52

PR Marketing Marketers User-Generated 52

Scoop.it!

MARCH 17, 2022

One of the best ways to promote your products and services is with quality content. A content strategy is a long-term approach that enables you to set audience expectations and select the type of content you will create, promote, and publish. And third, you need to determine how to promote your content and measure results.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Marketing Insider Group

MAY 17, 2021

Productivity and throughput will be an issue, and you won’t have a set of KPIs (key performance indicators) to measure content marketing ROI. Performing this assessment will let you know you are meeting all these classifications. Is it following SEO best practices and using valuable keywords? Topic/title.

Marketing Plan 125

Marketing Plan Content Marketing Key Performance Indicator User-Generated 125

Sachs Marketing Group

SEPTEMBER 12, 2023

From SEO to social media advertising, there are multiple avenues to explore. With this specific information, you can better tailor your marketing materials, promotional offers, and even the classes you offer to meet the needs and interests of your target audience. Keep a calendar and establish a cadence for publishing.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketing 52

Marketing Insider Group

APRIL 14, 2020

When you’re setting goals, it’s best to focus on a few main key performance indicators or KPIs. Plan Out, Publish and Promote Your Content. Your content calendar will help you stay on track with content production and promotion, and ensure that your content marketing is aligned with your overall marketing strategy.

Content Marketing 131

Content Marketing Key Performance Indicator Whitepaper Marketing 131

Content Marketing Institute

OCTOBER 8, 2018

Video promotion tactics include email shots and promotion via social media activity. Many videos are simply uploaded with no purposeful promotion. 5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs). Inadequate promotion. Image source. Overreliance on YouTube.

Video Marketing 110

Video Marketing Key Performance Indicator Whitepaper Marketing 110

Hubspot Marketing

NOVEMBER 30, 2022

Marketing has always been about connecting with your audience in the right place and at the right time. If you place an advertisement on TV, in a magazine, or on a billboard, you have limited control over who sees the ad. Today, that means you need to meet them where they are already spending time: on the internet. Let's dive deeper.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Welcome Software

APRIL 13, 2022

Once your content is created, you need someone to publish it in all the right places — also known as content distribution. If you’re not too familiar with this concept, content distribution is the overall process of publishing, sharing, and promoting your content through various channels. . SEO software. Analytics Manager.

Key Performance Indicator 59

Key Performance Indicator SEO Management Analytics 59

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Promote your content and amplify its impact. joderama Click To Tweet.

Promotion 105

Promotion Whitepaper Key Performance Indicator Influencer Marketing 105

Sprout Social

FEBRUARY 7, 2022

It may be the world’s largest professional network, but LinkedIn is much more than a place to post jobs. Your profile is a key place to communicate your brand identity and make a good first impression with new followers, job seekers, investors, customers and more. Step 2: Is your page SEO-friendly? Polish your profile.

Branding 113

Branding Real Estate Key Performance Indicator Thought Leadership 113

Marketing Insider Group

SEPTEMBER 21, 2020

They should clearly indicate what topics your blog covers. For SEO (search engine optimization) purposes, use keywords within the categories as much as possible. These are the contacts who you can send promotional content, news about product updates, early-bird specials to webinar and events, and more.

Whitepaper 123

Whitepaper eBook Key Performance Indicator User-Generated 123

Marketing Insider Group

SEPTEMBER 27, 2021

First, think about the key performance indicators (KPIs) you’ll use. To perform a current content audit , establish first what you want to accomplish with the exercise. Update old content to optimize SEO? Be SEO-Focused. We all know that SEO is important. Eliminate outdated web pages and links?

Key Performance Indicator 139

Key Performance Indicator SEO Content Marketing Branding 139