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How to put marketing data into meaningful context

Martech

Saying that an SEO project was a success because the average position rank in Google increased from the 3.5 Techniques for effective data presentation Over the years, it has become so easy to obtain campaign data, website performance data and financial data that we are overwhelmed by the data. What do the numbers mean?

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5 simple AI-generated apps for marketers (and the prompts to start building them)

Martech

Here are five basic applications that a GPT (Generative Pre-trained Transformer) can create to assist marketers in their daily tasks. SEO optimization tool What it is: An application that provides keyword suggestions, content optimization tips, and meta description generation. Email: Business email address Sign me up! Processing.

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Data visualization: How to transform analytics data into actionable insights

Martech

This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights. Tracking user behavior, engagement metrics, conversion rates and various key performance indicators (KPIs) using analytics are traditional methods for understanding marketing outcomes.

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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. This could significantly disrupt search behaviors and organic SEO strategy.

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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. AI is a key driver for transformation. AI is a key driver for transformation. Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing.

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Your Guide to Marketing Transformation in 2020

Marketing Insider Group

But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. In today’s world of digital everything and cognitive computing, you need a total marketing transformation to stay ahead of your competition.

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4 Best SEO Reporting Tools (Free & Paid Options)

Backlinko

SEO reporting transforms raw data into actionable decisions. Google Looker Studio is a free tool that helps you create SEO dashboards that are visually appealing and customizable. This lets you pull all your SEO, PPC, and marketing data into one clean, interactive dashboard. Then struggling to make it look presentable.

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