Moz

MARCH 21, 2019

Posted by randfish Before doing any SEO work, it's important to get a handle on your keyword research. In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from understanding its goals to building your own keyword universe map.

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Calvyn Lee Blog

JANUARY 4, 2024

Below is a step-by-step guide to help you create an effective topical map: Step 1: Define Your Core Topics Identify the main themes or categories within your niche. For example, in a slot machine guide, link to relevant articles on online casinos or gambling strategies. Home Target Keyword: Online Gaming Hub 2.

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Search Engine Land

JULY 31, 2023

B2B companies struggle with keyword research for various reasons: A lack of significant search volume around their core topic. Search volume for their core topic is highly concentrated around a few highly competitive keywords. The basics The first phase of keyword research is to build out a list of possible keyword targets.

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Jeff Bullas

JANUARY 3, 2023

Your affiliate keyword marketing success depends on many things. Keyword research is one of the essential activities for affiliate websites. The right keywords will help people to find your content more easily. Why is keyword research important for affiliate marketing? What is affiliate marketing?

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Duct Tape Marketing

AUGUST 16, 2016

The Ultimate Guide to Small Business Keyword Research written by John Jantsch read more at Duct Tape Marketing. Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. What is keyword research. Is it just for SEO? Personalization builds trust.

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Search Engine Land

APRIL 16, 2024

To me, it’s the perfect time to put some under-utilized SEO research initiatives that we know are effective back in the spotlight. My list of these includes: Keyword trend analysis. Customer research. SERP analysis for “striking distance” keywords. The latter helps SEOs surface things like: New keywords.

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Calvyn Lee Blog

SEPTEMBER 26, 2023

Here’s a step-by-step guide to creating a topical map for your web hosting website: Identify Your Main Topics Website Hosting Types : Begin by identifying the main categories or types of website hosting. A topical map helps structure your content logically, making it easily understood by both users and search engines.

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Search Engine Land

MARCH 14, 2024

The company’s researchers compared Google’s current SERPs with the new SGE results for the top 1,000 keywords that bring traffic to their websites. The researchers noted that some keywords showed no SGE results, while other SGE responses did feature links to Raptive websites.

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Search Engine Land

APRIL 9, 2024

I’ll split each section into three parts: Keyword research. Keyword research Identify keywords that are informational in nature that align with your brand’s offerings and your target audience’s interest. Dig deeper: Guide to PPC top-of-funnel reporting Get the daily newsletter search marketers rely on.

Marketing Strategy 111

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Calvyn Lee Blog

DECEMBER 16, 2023

In this guide, we will explore practical tips for optimizing each 4 pillar of your SEO strategy. Fortunately, discovering worthwhile websites to seek backlinks from is straightforward using tools like Keywords Everywhere. Start keyword research using Keywords Everywhere or SEO Minion ’s helpful data.

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Search Engine Land

APRIL 26, 2024

Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. This article will help you transition from a keyword-focused to a customer-centric SEO strategy, offering practical tips for integrating both approaches effectively. Search volume.

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Search Engine Land

MAY 6, 2024

By analyzing metrics, keywords, competitive landscape and user paths, you can identify opportunities to improve targeting, messaging, budgets and overall campaign performance. This guide will walk through some key reports, tools and analyses that can yield impactful insights for optimizing your paid search efforts.

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Marketing Insider Group

MARCH 18, 2024

Quick Takeaways Every blog post must have a clear purpose, whether to inform, persuade, entertain, or a combination, guiding the writing style and structure. Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Now, Google Trends.

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Search Engine Land

SEPTEMBER 1, 2023

Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Identifying the most valuable keywords for your business can make or break your visibility and online presence and put distance between you and your competition. But only when it’s appropriately harnessed.

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Search Engine Land

APRIL 9, 2024

From here, a human can edit the copy to include more keywords and eliminate words and phrases that don’t align with brand messaging. Keyword research While Google Keyword Planner is a great resource for keyword research and search volume forecasting, the terms it produces may be irrelevant to your brand due to lack of context.

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Search Engine Land

MAY 7, 2024

At a glance Massive traffic increase: Organic clicks rose from 37,000 to 210,000 per month by targeting high-search commercial keywords. Brand keyword efficiency: Increased brand-specific searches like “Lectric ebike,” by securing links and brand mentions in content at key touch points along the audience’s journey.

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Buffer Marketing

MARCH 19, 2024

Whether you’re new to YouTube and looking to grow your subscribers from scratch or have an established channel with content you think can rank higher, this guide is for you.   “YouTube search strives to surface the most relevant results according to keyword searches,” the platform says.

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Search Engine Land

DECEMBER 6, 2023

However, in recent years, B2B purchasers have increasingly been exploring solutions and performing research well into the funnel. SEO should focus on targeting broad, informational keywords that align with the general inquiries of your target audience. Dig deeper: B2B keyword research: A comprehensive guide 2.

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Search Engine Land

MARCH 11, 2024

By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. Search engines have come a long way from focusing solely on matching individual keywords within a query.

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Search Engine Land

FEBRUARY 19, 2024

SEO planning typically looks something like this: Keyword research : Form a list of target keywords. Content plan : Create a content plan to target your main keywords. The key here is the insertion of an SEO strategy between the research and the planning stages. Step 1 is SEO research. What are the gaps?

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Search Engine Land

MARCH 22, 2024

of keywords in this analysis did not have an AI-generated response. Just over 50% of keywords had paid search ads. It looked at 2,900 keywords for 251 prominent U.S. It looked at 2,900 keywords for 251 prominent U.S. ” Google SGE displayed for 91.4% of all search queries. About the Analysis.

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Product Branding User-Generated Marketing 122

Search Engine Land

JANUARY 5, 2024

That’s according to a new Authoritas analysis, which focused primarily on commercial keywords. Google SGE is expected to reduce organic traffic significantly to websites for many keywords because searchers will be able to get the answer directly in Google’s AI-generated answer. Percentage of keywords with SGE results.

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Search Engine Land

DECEMBER 29, 2023

Your SEO guide to the ChatGPT API The ChatGPT API can help address some of the web interface’s shortcomings. An SEO guide to understanding E-E-A-T Dig deeper into E-E-A-T – specifically what it means, why it matters to SEO, and tips to use it to your advantage. (By By Gilad David Maayan. Published Sept. By Tom Demers.

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Search Engine Land

APRIL 5, 2024

‘Thinking, Fast and Slow’ by Daniel Kahneman This an intriguing exploration of human cognition backed by decades of academic research. Kahneman introduced two distinct cognitive systems through this framework, guiding us in refining our decision-making skills. Yet, all the research shows us that older content tends to do better.

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Search Engine Land

APRIL 23, 2024

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. The same goes for adding keywords to video captions and voiceovers.

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Lynton Web

APRIL 11, 2024

In this guide, we'll explore the ins and outs of blogging, from the basics to advanced strategies, to help you become an expert blogger. Blog Strategy: SEO and Keywords It's important to have a solid strategy in place to get the most out of your blogging efforts. What is Blogging, and How Do You Do It? So what are you waiting for?

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Bannerflow

MAY 8, 2024

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead. Need some inspiration?

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Search Engine Land

SEPTEMBER 25, 2023

Ultimately, a fusion of research and emotional resonance guides them to a decision where trust in the brand and perceived value peaks, culminating in a purchase that is both anticipated and satisfying yet open to subsequent evaluation based on the product’s ability to meet cultivated expectations. But don’t take my word for it.

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Search Engine Land

SEPTEMBER 7, 2023

Here’s our roadmap: What are the differences between entities, topics and keywords? How do entities affect keyword research? What are the differences between entities, topics and keywords? Within a keyword phrase like “delicious chocolate cake recipe,” “chocolate cake” is the entity.

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Search Engine Land

MAY 9, 2024

We lean into technical know-how and keyword optimization. Conduct thorough research to learn about your existing audience and gain insights into search behaviors, motivations and pain points. There are a number of tools available to help research your target audience. This could involve: Updating keyword maps and topic clusters.

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Backlinko

APRIL 12, 2024

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). More traffic can mean more customers.

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Customer SEO Place Price 87

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. A person who looks it up is in the market to spend money. Get more leads.

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Search Engine Land

NOVEMBER 21, 2023

Pat yourself on the back for being good enough at keyword research, metadata, UX, etc., SEOs don’t have the luxury of focusing only on transactional keywords and/or relying on direct response-focused landing pages. Test giveaways like newsletters, event guides, etc., to get those traffic numbers up!

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Real Estate SEO Education Analytics 133

Backlinko

MAY 8, 2024

In this guide, you’ll cover: What SEO is and why it’s important for lawyers How much SEO costs and the factors affecting its price The steps to help you launch a legal SEO strategy and campaign Whether you should do SEO yourself or outsource The tactics we cover have helped law firms close some of the largest cases in their history.

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Search Engine Land

OCTOBER 23, 2023

Marketing strategies should incorporate problem-related keywords, informative blog articles, engaging social media narratives, and instructional videos. Committing to change In this stage, users commit to their goals, narrow their choices, and dive deeper into research. They outline outcomes, stakeholders, metrics, budgets, and more.

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Customer Journey SEO Logistics Customer 115

Neil Patel

APRIL 1, 2023

Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping. What Is Keyword Mapping?

Transform 140

Transform SEO Branding Product 140

Search Engine Land

SEPTEMBER 6, 2023

Dig deeper: An SEO guide to understanding E-E-A-T Understanding topic clusters for SEO Topic clusters offer a strategic way to organize and structure your content, providing valuable information to your target audience. Once the pillar content is determined, keyword research remains essential to identify relevant target keywords.

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