Hubspot Marketing

DECEMBER 10, 2024

Heres an example: the keyword printed song lyrics (and its variations) has a monthly search volume of 4,600 searches. As pictured below, you can see Googles search engine results pages (SERPs) list Chatterbox Walls, Song Lyric Prints, Thoughtful Keepsake, Moonshine Prints, and The Bespoke Foil Company. The page is in position four.

SEO

Hubspot Marketing

NOVEMBER 5, 2024

B2B conversion rate optimization (CRO) is a strategy to improve the number of desired actions on your website and landing pages. Going back to the engagement software example, your sales team will use that software differently than your marketing and customer support departments. I like the way Lynch puts it.

B2C

Marketing Insider Group

OCTOBER 7, 2024

Whether it’s your blog posts, social media updates, or SEO-driven web pages , organic content is designed to be found naturally by your audience without paying for placement. Want to drive traffic to a new product page? Organic media is all the unpaid content you create to gain visibility online.

Branding

Search Engine Land

JULY 31, 2024

You can analyze data by the users’ landing page + query string, country and device type. This helps you evaluate the performance of specific pages. The landing page report In Reports > Engagement , the landing page report shows the first page visitors land on and the number of visitors to each page.

SEO

Marketing Insider Group

NOVEMBER 5, 2024

For example, someone searching for “best accounting software” might be comparing options, while a search for “buy accounting software” indicates purchase intent. Informational queries, for example, focus on users seeking knowledge, while transactional queries suggest a higher likelihood of purchase.

Advertisers

Hubspot Marketing

SEPTEMBER 20, 2024

This short video clip gives a specific example as to why a simple localization approach didn’t yield stellar results.: That way consumers wouldn’t click through an ad in Spanish and land on an English-speaking social media account. Do this : Start with the customer you want to serve. Let insights about them guide your strategy.

Customer

Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. More blog posts by Josh Gallant What is a landing page funnel? A landing page funnel guides potential customers through your sales process. Updated on January 6, 2025.

User-Generated

Search Engine Land

SEPTEMBER 20, 2024

At our agency, we often find pages missing meta descriptions or using titles and descriptions that haven’t been well thought out or tested. How to optimize SEO metadata through PPC Identify the top three pages of organic traffic (or organic revenue). Landing page UX Landing page user experience is crucial for driving conversions.

SEO

Hubspot Marketing

JULY 16, 2024

After all, if they land on a page and see that the content doesn’t relate to them, they’ll leave your site, negatively affecting your SEO efforts. So, how can you make sure you apply each keyword to the right landing page or blog post? Correctly understanding your readers’ intent is key to ranking high in Google.

SEO

Hubspot Marketing

NOVEMBER 26, 2024

For example, take one of your 1,800-word blog posts and rework it into punchy short-form content for channels like Instagram or TikTok. After looking at just one example of Facebook’s algorithm from Meta, I get it. That way, you can track how many clicks come from each page, and alter your strategy accordingly.

Social Media Marketing

Buffer Marketing

OCTOBER 30, 2024

If you want to see the ads for a specific Facebook Page , you can also find them in the Meta ad library using their Facebook account. Go to their Facebook Page 2. Go to “Page Transparency” 4. You’ll find the option to see the ads from any page by clicking on “Go to Ad Library.”

Advertising

Backlinko

DECEMBER 6, 2024

Lets use a practical example to illustrate this. For software as a service (SaaS) products, the marketing funnel might look like this: These examples use the same basic framework. Well also look at a real-world example of a marketing funnel driving impressive results: The Gazillion Dollar Sales Funnel Experiment.

Customer Journey

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M No disconnects.”

eCommerce

Martech

JUNE 6, 2025

An example of the GPT workflow diagram with Clay + Slack integration: Example for illustration only. What worked: It was especially good at eliminating the “blank page” phase and surfacing related templates with tailored copies quickly. An anonymized output of a GPT-generated landing page layout. Not likely.

Customer

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. For example, you can set up a chatbot to start a conversation with users when they visit particular pages on your website (e.g.,

User-Generated

Martech

JUNE 17, 2025

I’m no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity that makes a landing page convert. Without a UX designer in the middle, I have limited means to show the visualized page, leading to endless rounds of back-and-forth, meaning my creative momentum tends to hit a wall.

Copywriting

Backlinko

DECEMBER 23, 2024

The page targets over 1.7k Now this page ranks for 1,000 queries and gets over 13k clicks a month from Google. In our example: Investopedia, Alchemy, and NerdWallet. Well continue with our Backlinko example. For example, a keyword like “seo terms” gets 1K searches per month. Click Search.

SEO

Backlinko

NOVEMBER 18, 2024

A good brief helps everyone—writers, editors, and strategists—stay on the same page. In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. They aren’t popular enough to deserve their own page but still add value. Use them as references.

Whitepaper

Backlinko

JULY 22, 2024

For example, many website builders offer drag-and-drop editors. Unique, stands out, and isn’t easily confused with other websites For example, Backlinko.com is unique, memorable, and concise. For example, on WordPress, you can use Really Simple SSL. It outlines the hierarchy of pages and how they connect.

SEO

Hubspot Marketing

APRIL 30, 2025

I know which landing page converts and which keywords influence sales, and I can quantify the monetary contribution articles had on sales. Heres an example of a buyer in the awareness stage and the keywords to support them. For example, a sales manager might research: Why doesnt my team follow up with leads? Log in to G4.

SEO

Buffer Marketing

JANUARY 8, 2025

Save time For busy creators and small businesses managing multiple pages, crossposting is a smart way to maintain a consistent posting cadence across social platforms in less time. For example, TikTok tends to be more spontaneous and off-the-cuff than Instagram Reels. So something more refined might not land on TikTok.

Energy

Hubspot Marketing

JANUARY 16, 2025

Ive gathered examples from my own websites and brands across industries, plus tips to help you create a powerful content scoring system. After explaining each step, Im going to show you how this looks using the example of a blog post from my website, Walk The Camino Portugus. Landing pages. Product pages.

Analytics

Buffer Marketing

JULY 22, 2024

💡 Schedule your Facebook posts and save time with Buffer : Plan, schedule, and analyze your posts to Facebook Pages and Groups with Buffer's Facebook scheduling and analytics tools. Any Page you create will be automatically given an ad account. At the bottom of that Page is an option to click Ads Manager.

Advertising

Vertical Response

JANUARY 4, 2025

In this mini case study, well walk you through the real-life example of Charming Candle Co., Dedicated Landing Page : A well-designed landing pagelinked from social media adsreinforced the discount incentive and provided a frictionless subscription experience. saw their open rate jump from 25% to 40%.

Email Marketing

Hubspot Marketing

JULY 12, 2024

The station has a popular Facebook Community page called First Coast Weather Watchers, where viewers can speak to the station's meteorologists in real time, discuss local weather, and share interesting photos and videos of weather phenomena. An example that comes to mind is DuoLingo's TikTok account. It drives traffic and conversions.

Management

Search Engine Land

OCTOBER 8, 2024

Heatmaps provide a visual map of how users interact with your webpages, where they click most and how far they scroll down your page. We can see metrics like button clicks, average time on site and top-visited pages. The same can be done for devices, pages and countries based on Google Analytics segments. Processing.

Analytics

Backlinko

JULY 15, 2025

Content that works best for this stage includes: Customer success videos Live demos and Q&As Pricing guides and ROI calculators Email campaigns with time-sensitive offers For example, Semrush has a dedicated “ Success Stories ” page. So, you know which topics and pages attract them the most. Even better?

Customer

Buffer Marketing

DECEMBER 16, 2024

Depending on these factors, you can send visitors to different landing pages using the same short link. That's helpful if, for example, you need to send Android users to the right app download page or Malaysian users to the Malaysian version of your website. It can contain a button, form, image, or text.

Price

Backlinko

DECEMBER 5, 2024

For example, the search results for pet shop near me include the following elements: A paid search ad marked as Sponsored Organic results within the local pack Regular organic results under the local pack Local search marketing is especially important for location-based businesses. Customers that are close to making a purchase.)

Search Marketers

Customers.ai

JANUARY 7, 2025

Use exit-intent triggers to catch users as theyre about to leave or a delayed pop-up that shows once theyve scrolled halfway down the page. For example, ask for their email first, then follow up with optional questions. Creative examples to inspire: Ecommerce: Spin the Wheel pop-ups where visitors can win discounts or free shipping.

Customer

Buffer Marketing

NOVEMBER 14, 2024

For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions. The link in bio is your chance to redirect your audience to an external page. Stuffing them can come across as spammy.

Social Media Marketing

Backlinko

JANUARY 23, 2025

Its based on the link profiles of the top 10 ranking pages. For example, let’s say you have top-rated resorts in Mexico. When evaluating a commercial opportunity, ask: Will this page convert visitors? Heres how: List existing pages: Use an SEO spider tool like Screaming Frog. It will list all existing pages.

SEO

Backlinko

JULY 19, 2024

Cannibalization Data Cannibalization is an issue where multiple pages on your website compete for the same keyword(s). The “Cannibalization” tab makes it easy to spot if multiple pages are competing against each other in search results. And below the score, you can filter by keywords to see which pages are competing against each other.

SEO

Backlinko

NOVEMBER 1, 2024

Take Washington-based Home Care Contractors as an example. This is just one example of the countless ways that the right SEO strategies have helped businesses grow. T&S Roofing Systems is a great example of a roofing company with lots of positive reviews, having a 4.8-star Another example is Philadelphia Quality Roofing.

SEO

Hubspot Marketing

DECEMBER 24, 2024

So, the cornerstone content model isn't exactly 'Moon Landing' material. Benefits of Cornerstone Content How to Make Cornerstone Content Tips for Creating Cornerstone Content from the Experts Cornerstone Content Examples What is cornerstone content? Example Let's say you run a music website. Yuk-yuk-yuk!) Don't believe me?

SEO

Search Engine Land

SEPTEMBER 10, 2024

Above: An example of a search for ASOS.com via the Google Ads Transparency Center Covering Search, Shopping, YouTube and more, it offers filters including date range, location and ad type so you can hone in on your competitors’ activities. What landing page are they using? By taking the steps of a potential customer (i.e.,

Advertising

Litmus

OCTOBER 17, 2024

Anatomy of a modern email marketing funnel How to build an email funnel Industry-specific email funnels & examples What is an email marketing funnel? Let’s break down each stage of the email marketing funnel with examples of what engaging content can look like at each stage. What does that look like in action?

Email Marketing