Adobe Experience Cloud Blog

AUGUST 9, 2011

by Carol Fox An optimized B2B landing page is one of the most critical elements of any Internet marketing campaign. Effective landing pages excel at attracting prospects, keeping their attention and converting them with a call to action. Content – High quality and relevant to the objectives of the page.

Whitepaper 114

Whitepaper Place Customer Marketing 114

Marketing Sherpa

MARCH 2, 2023

Here is a summary of this week’s MECLABS SuperFunnel Research Cohort LiveClass. It was written with the help of artificial intelligence, part of our exploration into using AI in marketing (scroll down to the Process section if you are curious for how it was written). On March 1, 2022, MECLABS Institute hosted a LiveClass on […]

Marketing 75

Marketing Marketers 75

Duct Tape Marketing

SEPTEMBER 28, 2017

5 Most Important Landing Page A/B Tests to Optimize Your Facebook Ad Campaigns written by Guest Post read more at Duct Tape Marketing. People are not getting convinced where they land. The Landing page. A/B test your landing page to find the biggest issue that is causing the user to go away.

eCommerce 65

eCommerce Education Product Marketing Strategy 65

Search Engine Land

APRIL 9, 2024

Landing page optimization. Landing page optimization Design your landing pages so they match your ads’ messaging and visuals. Focus your landing pages on providing valuable content that educates the user’s about a specific product or your industry as a whole. Ad creation.

Marketing Strategy 115

Marketing Strategy Marketing Marketers Shipping 115

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

When examining your website’s effectiveness, take into consideration the all-important landing page. A high quality page not only ranks higher in the search engines but it also can earn more exposure in your pay-per-click campaigns and reduce your cost per click. Don’t neglect to show them another offer as well.

Whitepaper 93

Whitepaper User-Generated Branding Customer 93

Unbounce

OCTOBER 20, 2023

/ Landing pages / Landing page optimization Guide: 101 landing page optimization tips By Garrett Hughes and Oli Gardner. TABLE OF CONTENTS What is landing page optimization (LPO)? Updated on October 20, 2023. Wasting precious time and money on ineffective PPC campaigns?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Search Engine Land

MARCH 26, 2024

App store optimization (ASO) is a bit of a mystery for many SEOs. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on optimizing mobile apps for stronger visibility and performance within the Apple App Store and Google Play Store. So, let’s start with the basics.

SEO 99

SEO Real Estate PR Health 99

Search Engine Land

MARCH 7, 2024

Marketers are leaving money on the table by focusing only on optimizing campaigns, not customer experiences. A campaign that leads to a customized/optimized landing page can dramatically impact overall campaign economics and customer engagement. Click here to view more Search Engine Land webinars.

Analytics 96

Analytics Management Whitepaper Customer 96

Search Engine Land

JANUARY 30, 2024

You’ve optimized your website for search. Here are some key areas to focus on: Use white space to declutter your pages. Focus on your page speed – slow sites lose 90% of leads. Optimize for conversions You have traffic, and it’s time to make sales. Update the highest traffic pages as a test. The good news?

SEO 120

SEO Transform Copywriting Law 120

Unbounce

JANUARY 3, 2024

/ Conversion optimization What is the average conversion rate for a landing page? When it comes to landing pages, the conversion rate is the magic indicator that tells you how many visitors are happy to pick up what you’re puttin’ down. TABLE OF CONTENTS What is a landing page conversion rate?

eCommerce 52

eCommerce User-Generated Copywriting Digital Marketing 52

Unbounce

JANUARY 3, 2024

/ Conversion optimization What is the average conversion rate for a landing page? When it comes to landing pages, the conversion rate is the magic indicator that tells you how many visitors are happy to pick up what you’re puttin’ down. TABLE OF CONTENTS What is a landing page conversion rate?

eCommerce 52

eCommerce User-Generated Copywriting Digital Marketing 52

Unbounce

FEBRUARY 15, 2024

/ Landing page examples What is a splash page? That’s where splash pages come in. A splash page is your first opportunity to make an impression and communicate to your website visitors, just like the doorman outside your brick-and-mortar who greets visitors. TABLE OF CONTENTS What is a splash page?

User-Generated 52

User-Generated eCommerce Real Estate Promotion 52

Search Engine Land

JANUARY 16, 2024

Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. Report 1: Landing page performance This report will look at landing page performance segmented by channel.

SEO 119

SEO Thought Leadership Price Product 119

Search Engine Land

APRIL 29, 2024

Using ABM tools is especially important, as many ads could land in front of consumers rather than businesses, wasting precious ad spend or driving low-quality leads. Tools, including 6sense, ZoomInfo and Hubspot, can create contact lists, integrate with Google and Microsoft Ads and personalize landing pages and email sequences.

eBook 97

eBook Whitepaper Copywriting Education 97

Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Because he’s found a smarter way to build landing pages to turn traffic into conversions. Psst … Wanna go straight to Peter’s landing page strategy? Way more conversions.

Food 140

Food Customer Place Digital Marketing 140

Search Engine Land

SEPTEMBER 6, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

SEO 132

SEO Law User-Generated Customer 132

Search Engine Land

FEBRUARY 1, 2024

If you see a high percentage for rank, you should improve your landing page, ad copy, and keyword targeting. Regularly monitoring and optimizing search impression share is a proactive strategy to fine-tune campaigns and maximize a campaign’s reach. Search lost IS (budget) : Search impression share to budget.

Advertising 127

Advertising Advertisers Search Marketers Marketing 127

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 133

Product SEO Copywriting eCommerce 133

Search Engine Land

FEBRUARY 15, 2024

Ad-to-landing page alignment. Still, without understanding which campaigns drove down-funnel results like opportunities or revenue, or even MQLs, it’s almost impossible for us to optimize the client’s budget. Mobile website UX Optimizing mobile landing pages for conversions is crucial for making the most of your paid media.

CRM 110

CRM Education Communications Branding 110

Adobe Experience Cloud Blog

AUGUST 3, 2009

The truth about landing page optimization is that you can make 1000 landing pages and if you aren’t doing any optimization work it doesn’t mean that the 1000 th will be any better than the first.     While landing page optimization isn’t hard, it can be intimidating at first.

Education 53

Education Marketing Marketers 53

Search Engine Land

MARCH 13, 2024

Without this data, optimizing Performance Max campaigns has been limited. Now that search terms data is finally available in scripts, I’ll explain how to access search query data, analyze it to find optimization opportunities and take action based on the findings. Look for opportunities to optimize those terms for more volume.

Advertising 119

Advertising Advertisers User-Generated Search Marketers 119

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. However, it's not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. In this post, we'll go over some quick ways that actually work to optimize your website for lead generation. Build a landing page.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Martech

JANUARY 9, 2024

They can also bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel. Automatic campaign optimization. Create forms and landing pages. Send time and channel optimization. Personalize landing pages on the fly.

Marketing Automation Platform 122

Marketing Automation Platform Customer Journey Marketing Marketers 122

Search Engine Land

APRIL 19, 2024

Have you ever been in a situation where not everyone was on the same page? Website or landing page development Analytics Strategy development Revenue operations/CRM work Organic social management Creative design This is only a partial list! The same thing goes for landing page optimization and development.

Management 109

Management CRM Communications Advertising 109

Unbounce

SEPTEMBER 11, 2023

They were able to automatically optimize their marketing campaigns by sending each and every visitor to their best-matched landing page— and increase their overall conversion rate by 19.7%. World of Wonder had already launched landing pages to promote their live events and other initiatives.

Product 59

Product User-Generated Fashion Entertainment 59

Search Engine Land

NOVEMBER 7, 2023

As SEOs, we must ensure any content published on our watch is well-optimized for these additional social channels – and there sure are plenty of them out there right now. These tags belong in the <head> of your page and allow you to customize things like article title, featured image, description and even reading length.

Retail 113

Retail SEO Price Fashion 113

Search Engine Land

DECEMBER 4, 2023

Our industry is among those impacted as generative AI has streamlined the process of producing various content, from blog posts and social media updates to landing pages, keywords, and ad copy. Even in its initial form, I found plenty of uses : Generating keyword ideas from seed keywords or landing page URLs.

Transform 119

Transform Copywriting User-Generated Price 119

Unbounce

SEPTEMBER 11, 2023

They were able to automatically optimize their marketing campaigns by sending each and every visitor to their best-matched landing page— and increase their overall conversion rate by 19.7%. World of Wonder had already launched landing pages to promote their live events and other initiatives.

Product 52

Product User-Generated Fashion Entertainment 52

Search Engine Land

NOVEMBER 21, 2023

SEOs don’t have the luxury of focusing only on transactional keywords and/or relying on direct response-focused landing pages. Test different in-content CTAs You’ve got a lot of options here, whether it’s on a landing page that goes into detail about a product or service or a blog post on a secondary topic.

Real Estate 134

Real Estate SEO Education Analytics 134

Search Engine Land

APRIL 23, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with Search Engine Land content. I am the first generative AI chatbot for search marketers.

SEO 96

SEO User-Generated Health Analytics 96

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Don’t overlook the importance of optimizing your pages for the best mobile experience to maximize your conversions. The channels and search queries that were most effective in driving traffic.

SEO 136

SEO User-Generated Shoppers Retail 136

Search Engine Land

FEBRUARY 22, 2024

This article explores key considerations for optimizing location targeting in Google Ads campaigns. Connecting geotargets to localized landing pages. Maybe your products and services are the same across regions, but there might be specific landing pages or site experiences that require geotargeting the campaign.

User-Generated 115

User-Generated Advertising Advertisers Product 115

Search Engine Land

OCTOBER 23, 2023

Here are four distinct areas where Bard surges ahead in the AI chatbot competition for SEOs: Schema markup generation On-page optimization Competitive analysis Technical SEO guidance Important reminder: Use your brain! Let Google optimize your website On-page optimization remains a cornerstone of any successful SEO strategy.

SEO 140

SEO User-Generated eCommerce Customer 140

Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Because he’s found a smarter way to build landing pages to turn traffic into conversions. Psst … Wanna go straight to Peter’s landing page strategy? Way more conversions.

Food 96

Food Customer Place Digital Marketing 96

Hubspot Marketing

JULY 18, 2023

While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey. Quick tip: Want an easy way to add a form to your landing page?

User-Generated 145

User-Generated Product Customer Analytics 145

Search Engine Land

FEBRUARY 20, 2024

Factors that play a role include: The volume of landing pages. This strategy, aptly proposed by former Google engineer and Search Engine Land contributor Fili Wiese , requires far fewer links, allows for instant ROI measurement and, importantly, does not risk any Google penalties. There are much better SEO alternatives, though.

SEO 119

SEO User-Generated Retail Branding 119

Rock Content

APRIL 10, 2024

Have you ever visited the third or fourth page of Google’s search results? But they’re so buried that it’s difficult to find or need them—after all, you already have several other pages of tailored results shown first. Why do you want to be on the first page? You might find some amazing gems hidden there.

SEO 88

SEO Copywriting Branding Product 88