Landing pages VS Website: What Does Your Business Need?
Zumvu
OCTOBER 1, 2021
For a business owner showcasing the brand to potential customers is the most important thing to do.
landing-page-vs-website 
7 SEO Tools Every Search Marketer Needs In Their Arsenal
Jeff Bullas
MARCH 1, 2023
And time and time again, I’ve seen the same tools being referenced by SEOs as their must-haves to conquer the search engine results pages (SERPs). Ahrefs comes jam-packed with features such as: Site Explorer: get details on any site’s organic traffic , backlink profile, top-performing pages, etc.
SEO 
360
360 Join 192,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
Local SEO success: How to track rankings, conversions, calls
Search Engine Land
FEBRUARY 2, 2024
This article provides tips on how to set up and use data from rank tracking tools, website analytics and call tracking to uncover opportunities and accurately quantify local SEO wins. Specifically, make sure you are tracking so-called explicit vs. implicit keywords. 2024 Track keywords that already drive traffic to your website.
SEO 130
130 
12 CRO metrics to track conversion rate optimization performance
Unbounce
MAY 15, 2024
There are so many different touchpoints, screens, and interactions throughout a conversion journey that you could easily group together PPC metrics , website analytics metrics, email marketing metrics, SEO and organic metrics, social metrics, product metrics—you get the point. Segment by new vs returning visitors. You get the point.
Non-Profit 59
59 
Why You Need to Create More Landing Pages [Data + Tips]
Hubspot Marketing
AUGUST 25, 2023
"I've already got some l anding pages , so why should you make more?" Landing pages are an indispensable part of marketing. Let‘s find out why — at least in the case of landing pages — more is better. And if you’re in a pinch, jump to the information you need: Why do you need more landing pages?
App store optimization: 8 tips to leverage your SEO research skills
Search Engine Land
MARCH 26, 2024
While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on optimizing mobile apps for stronger visibility and performance within the Apple App Store and Google Play Store. Some SEOs put organic search into two simple buckets: on- and off-page SEO. So, let’s start with the basics.
SEO 91
91 
Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It
Hubspot Marketing
APRIL 2, 2024
But here's the thing: The content on the website is loading as if you're looking at the site on the desktop. A website's viewport controls the width of a webpage for the device a user is viewing it on. And trust me, that's probably a lot of your website visitors, seeing as mobile search queries have already begun to surpass desktop.
Facebook lead gen ads: Instant forms vs. website conversions
Search Engine Land
JUNE 21, 2023
This article tackles the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead generation ads. Instant forms vs. website conversions in Facebook ads Your first step in setting up lead gen ads is understanding which type of campaign you want to run. SUBSCRIBE See terms.
A technical guide to video SEO
Search Engine Land
FEBRUARY 26, 2024
Why technical SEO matters for video content Creating captivating videos is crucial for engagement, but mastering video SEO basics helps search engines index your pages effectively, especially as SERPs expand to include diverse media formats beyond text. However, it may expose your website to potential security breaches or spam.
SEO 125
125 
How to make SEO and CRO more human with behavioral psychology
Search Engine Land
FEBRUARY 1, 2024
Principles like the fresh start effect, fast vs. slow thinking, the speak-easy effect, and social proof can be applied to SEO to better understand and influence customer intent. Fast and slow thinking, and the friction between them, is why product detail pages should mix aspirational and factual content.
SEO 105
105 
Is optimizing for one specific keyword an outdated SEO practice?
Search Engine Land
APRIL 25, 2024
Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. Queries have become more conversational, and users want relevant content that matches their true needs – not just pages stuffed with certain words. If your goal keyword doesn’t match search intent Context matters.
SEO 114
114 
10 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
Hubspot Marketing
AUGUST 11, 2023
At HubSpot, we're constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages.
eBook 96
96 
Exploring programmatic SEO: Real-world examples and insights
Search Engine Land
OCTOBER 20, 2023
You may already have data you can convert to various types of PSEO pages or quickly compile data that maps to a specific content type here. Travel and geography-based pages The best-known, highly valuable programmatic SEO page type is travel or geography-based sites like Yelp, Tripadvisor and Booking.com. SUBSCRIBE See terms.
SEO 115
115 
SEO year in review 2023: The year of generative AI
Search Engine Land
DECEMBER 27, 2023
By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Dig deeper: ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best?
SEO 123
123 
3 Innovative Tactics for Converting Organic Traffic to Revenue
Customers.ai
MARCH 19, 2024
With average organic conversion rates hovering around 2.35% across industries, it’s clear a significant portion of organic traffic is just passing through, often too top-of-the-funnel, or landing on pages without a clear path to conversion. Convert Website Visitors into Real Contacts! Website / URL * Grade my website 1.
GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks
Search Engine Land
JANUARY 11, 2024
Using a Sheets template like this one , you can extract entities of titles, URLs, or meta descriptions of top-ranking pages and use the insights from the analysis to inform your topical maps and content direction. For instance, if a page frequently mentions “FAQ” or “Frequently asked questions,” initiate FAQPage structured data extraction.
Transform 130
130 
Google CEO on SGE and Search evolution: ‘We’ll get it right’
Search Engine Land
SEPTEMBER 12, 2023
Google may be confident that the SGE experiment will continue to send people to websites, but we’re still finding it hard to trust Google at this point. Ads vs. organic. And SGE only finally added links to websites Aug. And we have no way to track this in Google Search Console, Google Ads or Google Analytics.
User-Generated 141
141 
AMA with Google’s Gary Illyes: 15 quick SEO takeaways
Search Engine Land
SEPTEMBER 21, 2023
Factors vs. signals vs. systems The main difference between factors and signals is just language, Illyes said. content behind a login page). We’re using hundreds of signals to rank pages,” Illyes said. He said waiting and holding your breath between core updates would be bad for your website’s health.
SEO 143
143 
SEO outcomes vs. SEO outputs: Understanding the difference
Search Engine Land
OCTOBER 20, 2023
Focusing your SEO program on outcomes vs. outputs while effectively communicating those outcomes to the right stakeholders can drastically improve your ability to drive results. SEO outputs vs. SEO outcomes: How do they differ? Better user experience on a website. The ranking increases for those pages are an output.
SEO 124
124 
SEO testing: Shifting from reactive to proactive strategies
Search Engine Land
MARCH 14, 2024
Group : Categorize and define your control and variable page sets. Implement : If results are favorable, roll out the variant to the entire page set. SEO A/B testing varies from CRO/UXO testing because it requires a group of pages. A CRO test divides users between two versions of a single page.
SEO 106
106 
What The Highest Converting Websites Do Differently
Neil Patel
JANUARY 8, 2023
In this post, we’re going to go over what the high converting websites do differently. But before we get into the details, we want to highlight a few points to get you thinking first: You have 0-8 seconds to make a compelling headline and landing page. Approximately 96% of visitors that come to your website are not ready to buy.
Finance 145
145 
How to fix a huge traffic drop after rebranding
Search Engine Land
APRIL 22, 2024
Now, they evaluate how it stacks up to other pages in their indexes. Avoid rebranding and launching a new website design simultaneously. This isn’t recoverable because you need customers on your own website for them to intercept. Request specific pages that are the most important are getting crawled.
PR 109
109 
What Is Demand Generation? [FAQs]
Hubspot Marketing
APRIL 5, 2023
Let’s start by looking at the biggest drawbacks of gated content : Lack of page views and traffic. SEO – Bottom of funnel demand generation strategy – this can be summarized as content marketing that creates blogs and landing pages for purchase-intent keywords. Review Websites – G2, TrustRadius and Gartner.
Google shares automatically-created assets FAQ and marketers give their verdict
Search Engine Land
NOVEMBER 20, 2023
“Automatically created assets are generated from your own content, including your landing pages, existing ads and keywords. Tip: Be sure your website is up-to-date when using this feature!” ” Where does ACA pull content from? ” Where can I see automatically-created assets?
Marketing 111
111 
How to Run Facebook Ads That Convert
Neil Patel
MARCH 28, 2023
Driving customers—not just visitors—to your landing page is the best way to make sales. The “poorly targeted” one delivered 278 website clicks costing $0.142 apiece. While the one with good audience targeting delivered 1,103 website clicks at only $0.03 A great way to start is with a conversion-based Facebook ad campaign.
User-Generated 145
145 
How to balance competing forces in SEO
Search Engine Land
AUGUST 28, 2023
Some SEOs might think more pages and content items are synonymous with a broader indexing (and therefore ranking) footprint. For example, different filtering combinations on a site with faceted navigation may result in exponentially expanding volumes of parameter URLs spawning on a website.
SEO 96
96 
Content not ranking? 5 questions to ask ASAP
Search Engine Land
JANUARY 23, 2024
But in a nutshell, your content should: Address customer pain points, from their perspective vs. the company’s. For instance, if the page has only been live a few weeks and hasn’t risen above position 13? The page isn’t necessarily at fault, then. For instance: Are the top-ranking pages content driven? Maybe not.
SEO 114
114 
What is on-page optimization?
Search Engine Land
JANUARY 29, 2024
On-page optimization is a crucial part of any SEO strategy. While off-page techniques like link building also play a role, you have full control over on-page factors, making them the foundation of SEO success. This article covers the key elements that should be optimized on every page for the best SEO results.
SEO 118
118 
As lead gen grows on social media, marketers discuss what’s working
Martech
APRIL 19, 2024
It’s one of the oldest debates in lead generation: quantity vs. quality. The forms automatically fill in the reader’s information when it loads and the lead is generated on the Meta platform, instead of sending the prospect off to a website. But we’ll mostly drive traffic to a landing page.”
Programmatic SEO — Getting It Right
Hubspot Marketing
DECEMBER 29, 2023
With programmatic SEO (or pSEO), you are making pages that target keywords nearly automatically. Thanks to programmatic SEO, you can generate hundreds to thousands of landing pages designed to target hundreds to thousands of keywords — but you don’t need to spend time creating those pages manually, which saves a lot of time.
SEO 120
120 
Bing Webmaster Tools performance report gains new data but you can’t filter by just Bing Chat data
Search Engine Land
SEPTEMBER 21, 2023
Only web search will show keyword and page-level details, including clicks, impressions, and CTR. Bing Images, Bing Videos, Bing News, Bing Knowledge Panel will only show clicks, impressions, and CTR data, not pages, keywords, or average position. More details on how these metrics work can be found in the Bing help documentation. .
SEO 102
102 SEO 102
102 
SEO topic clusters: How to create, measure and analyze
Search Engine Land
SEPTEMBER 6, 2023
As a website’s content grows, its organization and structure often suffer. Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. You can avoid a messy website by implementing a simple topic cluster structure.
SEO 136
136 
Don’t misspell your brand name
Ariyh
AUGUST 14, 2023
This is a 3min practical summary of a scientific study 🎓 Join 21,095 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok AI vs Humans: Who will create the best landing page? vs 48%) People were 19.5% The best part?
Branding 91
91 
Boost Your Website’s Visibility: Proven Strategies to Increase Organic Traffic
Vertical Response
MARCH 29, 2024
This guide offers actionable insights on leveraging SEO, content marketing, and a user-centric approach to drive sustainable traffic from search engines to your website. Understanding the balance between direct and organic traffic is crucial for a successful online presence and increasing website traffic.
Transform 68
68 
6 things you should do after a Google core update rollout completes
Search Engine Land
APRIL 26, 2024
With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. Sistrix releases blog posts on winners and losers that can help shed some light on what is working and what’s causing issues for other websites. See terms. See terms.
SEO 119
119 
Microsoft Ads introduces PLA Extensions
Search Engine Land
APRIL 12, 2023
Previously limited by ad supply constraints onsite (advertising products on a retailer’s website), brands will now be able to reach a significantly larger number of in-market shoppers offsite. Onsite vs. offsite ads. The post Microsoft Ads introduces PLA Extensions appeared first on Search Engine Land. Try it out.
Shoppers 88
88 
Conversion-Oriented SEO: Ranking Bottom of the Funnel Landing Pages [Our Step-by-Step]
Rock Content
JUNE 27, 2023
In fact, our English website’s traffic increased by more than 80% in a year, with organic views per month growing from 166,000 in January 2022 to 301,000 in January 2023. We recognized, like many other B2B SaaS firms, the need for optimizing our whole website, particularly our landing pages, in order to achieve better outcomes.
SEO 78
78 
Local search in 2024: Key trends and tactics for marketers
Search Engine Land
FEBRUARY 19, 2024
Having proper schema structure on your website. Futureproofing for increasingly visual SERPs in 2024 involves: Enhancing your landing pages to include various elements like images, hours of operation, address, FAQs, video, PDFs, reviews, etc. Engage your audiences with location-specific content such as posts and events.
Gen Z 111
111 
13 key SEO metrics to track in 2023
Search Engine Land
JANUARY 20, 2023
On engagement rate, SEO professional Kyle Rushton says: “Tracking engagement rate will give you insights as to what pages or channels need improvement – whether that’s on-page, the speed or the page or something else that is driving lower engagements.” Form interactions vs. form submissions provide two great data sets for SEO.
SEO 117
117 
AddShoppers vs. Customers.ai: An Honest Assessment
Customers.ai
MARCH 13, 2024
website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. vs. AddShoppers: How Many Potential Customers Can Each Identify? Customers.ai ’s Website Visitor ID X-Ray pixel identifies between 20% and 25% of visitors to your website! Book a Demo Customers.ai
21 High-Powered Takeaways from Ad Universe Summit
Customers.ai
FEBRUARY 27, 2024
Convert Website Visitors into Real Contacts! Website / URL * Grade my website 1. Reduce Bounce Rates with Mirrored Landing Pages – Steph Carcamo Partner Marketing Manager at J ustuno How many times have you clicked on an ad only to be taken to a generic landing page? Get 500 contacts for free
Non-Profit 75
75 
AddShoppers vs. Customers.ai: An Honest Assessment
Customers.ai
MARCH 13, 2024
vs. AddShoppers: How many potential customers can each identify? Customers.ai ’s Website Visitor ID X-Ray pixel identifies between 20% and 25% of visitors to your website! Customers.ai ’s Website Visitor ID X-Ray pixel identifies between 20% and 25% of visitors to your website! Free Webinar: Watch Now Customers.ai
What is technical SEO?
Search Engine Land
NOVEMBER 27, 2023
Technical SEO examines page load speed, site architecture, security, internal linking, etc., to eliminate friction points that might hinder search bots from properly crawling, indexing and rendering a website. On-page SEO revolves more around keyword research and content efforts. title tags, meta descriptions, H1s, etc.)
SEO 109
109 
GA4 vs Universal Analytics: Everything An Email Marketer Needs To Know
Litmus
MARCH 2, 2023
You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible. Today, we’ll look at GA4 vs Universal Analytics—specifically as it relates to email marketing. So, that’s a crash course in the differences in the great GA4 vs Universal Analytics clash.
Analytics 82
82 
Let's personalize your content