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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. antitrust and consumer protection laws in June. The PPC community had a rollercoaster year in 2023.

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3 ways to target your PPC competitors’ audience

Search Engine Land

Looking to improve your PPC lead generation efforts? By understanding these prospects’ search intent signals, you can precisely reach the hottest leads primed to convert to your product or service at key “action” moments. People who are interested in your services or products.

Price 105
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The 12 Best SEO Services in 2024

Backlinko

Service providers offering this kind of pricing rely on automated software or implement outdated tactics, which might not work for you. These types of providers often work with a large volume of clients to generate more revenue and stay profitable. And it’s likely to end up doing more harm than good for your website. What’s the point?

SEO 117
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AI Images in Marketing: What to Consider Before Leveraging Them

Hubspot Marketing

Pros and Cons of AI Image Software AI Image Generators AI Image Alternatives AI images are the new, trendy way to create visually appealing images of search queries — without the wait. While AI is gradually becoming more intuitive, its product can't render "perfect" images. AI Image Generators 1. Image Source 3.

Price 135
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Top 5 XR and AI marketing trends in 2023

Martech

3D content made simple Generative AI is the hottest thing to hit our industry since the internet. Anyone can now create beautiful images, videos, articles, 3D worlds, 3D products and more within seconds. Currently, AI-generated content is not protected by U.S. has launched. Seriously, it’s that big of a deal.

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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Digital Marketer

Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. Well, sophisticated AI algorithms can help businesses fine-tune their interactions with users. All these pointers allow you to deliver hyper-personalized content, product recommendations, and user experiences.

Law 91
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Why there are 10,000 martech products that “kinda all do the same thing” (but not really)

Chief Martec

One of the perennial criticisms of the martech landscape is that “most of these products all do the same thing.” For instance, you can’t look at product like DALL-E 2, that magically generates images from any description you can express in words, and not appreciate that, wow, this really is something new under the sun.”

Product 80