Search Engine Journal

JULY 16, 2025

Learn the importance of reviews for local SEO. Find out how reviews impact conversion and search ranking in the age of AIO. The post Your Reviews Are Ranking You (Or Not): How to Stay Visible in Google’s AI Era appeared first on Search Engine Journal.

SEO

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. Think bigger: Youre getting a snapshot of your competitors SEO strategy. Competitor keywords reveal opportunities to boost your SEO in three ways. Now, youll learn techniques to find competitors’ keywords. And has a KD% of 46.

SEO

Backlinko

DECEMBER 23, 2024

Make sure they can find you online through search engine optimization (SEO). When someone in your local area searches for services like yours, you want your website at the top of the results. Why Contractors Need SEO Done right, SEO makes your contracting business more visible online. How Does SEO for Contractors Work?

SEO

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Why Is Local Search Marketing Important?

Search Marketers

Backlinko

DECEMBER 28, 2024

Google reviews play a huge role in a brands success. Especially positive reviews. That means its a good idea to think about how to get more Google reviews for your business. You can use it to collect Google reviews after that. This is the best way to get good Google reviews.

User-Generated

Backlinko

SEPTEMBER 6, 2024

SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. Be the first to hear about our guides on everything you need to know to level up as an SEO. And they show you the strategies that are working right now. I keep every email short and sweet.

SEO

Backlinko

OCTOBER 21, 2024

It usually means you learned something new. This concept is known as “information gain” in SEO. Picture this scenario: The top five search results for “SEO best practices” all talk about the same old stuff. But then, a new article pops up discussing how AI is changing SEO. What does Google do?

SEO

Search Engine Land

JULY 25, 2024

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. Clients often judge SEO and paid search as independent channels. In 2009, the entire U.S.

SEO

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips. Just look at the 89.3

SEO

Backlinko

JULY 1, 2025

Most SEO reports go unread. But knowing how to create an SEO report that demands attention can change everything. And keep your SEO efforts on track. What Is an SEO Report and Why Is It Important? What Is an SEO Report and Why Is It Important? An SEO report is a tool for measuring performance and shaping strategy.

SEO

Backlinko

OCTOBER 23, 2024

Below, you’ll learn how to do the same. Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Analyze Competitors Now, it’s time to learn from your competitors. You’re in the right place. Let’s get started.

Marketing Strategy

Marketing Insider Group

FEBRUARY 4, 2025

Local SEO strategies remain pivotal for businesses targeting regional audiences. Local businesses benefit from optimizing for voice, as many users search for services or products nearby using commands like “find a coffee shop near me.” Localized keywords and phrases boost visibility in regional searches.

SEO

Backlinko

AUGUST 26, 2024

SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. We run a fresh site crawl, review top pages, and optimize them to keep our search rankings high. What Are the Best SEO Audit Tools? The SEO audit tool you choose depends on your needs.

SEO

Orbit Media Studios

OCTOBER 30, 2024

This is especially true for content marketers and SEOs. This is similar to SEO featured snippet optimization. These guest posts should be tailored for readers, but just as guest posts are useful for SEO and links, guest posts are now useful at getting your brand into AI training data. Everything before this time was pre-AI.

SEO

SocialPilot

DECEMBER 29, 2024

In today’s digital age, online reviews are no longer a nice-to-have; they’re a must-have for your business. Positive reviews can boost your brand’s credibility, attract new customers, and improve your search engine rankings. Why is Online Review Management Important? With over 99.9%

Management

Backlinko

DECEMBER 5, 2024

In this guide, were going to show you exactly how to maintain your SEO the right way. What Is SEO Maintenance? SEO maintenance is the ongoing process of monitoring, updating, and optimizing your website to maintain and improve its search engine rankings. Perform SEO maintenance so it doesnt happen to you.

SEO

SocialPilot

JANUARY 2, 2025

If you are among the 93% of consumers, you probably check the reviews before investing in a product or going to a restaurant. Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers. So, managing your Google reviews isnt just a good idea; its a must.

Management

Backlinko

AUGUST 19, 2024

And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Why Are AI Overviews Important for SEOs?

User-Generated

Martech

JULY 11, 2024

Klaviyo has expanded its AI features with three new additions: Flows AI, personalized campaigns, and review sentiment AI. Finally, review sentiment AI analyzes product reviews to identify positive and negative trends, helping brands understand customer feedback more efficiently. Autogon AI launched a new tool called GenR8 Video.

User-Generated

SocialPilot

JANUARY 15, 2025

Have you ever spent hours reading reviews before buying something online? Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. However, getting reviews can often be daunting for businesses as most people hesitate to leave reviews.

Customer

Backlinko

MAY 12, 2025

In this guide, youll learn: What keyword stuffing looks like How it harms your SEO and credibility How to use keywords naturally to boost rankings and readability Lets start by examining how this tactic works and its rise to popularity. You might think that SEO keyword stuffing only happens in blog content or sales copy.

SEO

Backlinko

FEBRUARY 7, 2025

We monitored our competitors’ customer reviews and social media mentions. He explains how he uses platforms like G2 and Trustpilot to capture the voice of the customer: “Monitoring customer reviews highlighted how a competitor’s customers complained about hidden subscription fees. Lets say you run a local bakery.

Price

Backlinko

NOVEMBER 18, 2024

In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Add all these observations, along with the top competing URLs, to your SEO content brief.

Whitepaper

Backlinko

JULY 30, 2024

In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Informational keywords How to change a tire, what is SEO 3. Short Tail keywords Off-page SEO, gardening tips 8. Or product reviews and testimonial pages from existing customers. Keyword Type Examples 1.

User-Generated

Backlinko

JULY 26, 2024

5 stars ( 500+ reviews ) Capterra Rating 4.6/5 5 stars ( 40+ reviews ) Pricing Free plan, Plus at $20/month, Team at $25/month/user, Enterprise at custom pricing ChatGPT is one of the most popular AI writing generators. The tool offers a simple chat-based interface, which requires almost no learning curve. Pro at $129.95/month,

Price

Orbit Media Studios

AUGUST 6, 2025

It’s variously called AIO, AEO, GEO or just SEO. If the sources are from your website, that’s all the confirmation you need that Learning Language Models (LLMs) are training on your brand. Remember, this isn’t traditional SEO with short queries. If you’re an SEO, set aside the idea of keywords for a moment.

PR

Backlinko

JUNE 23, 2025

Proving the value of your SEO efforts can seem like an uphill battle. Tracking the right SEO KPIs. In this guide, you’ll learn how to choose and monitor SEO KPIs that actually mean something. And What They’re Not) SEO KPIs are key performance indicators that tie your optimization efforts directly to business outcomes.

SEO

Vertical Response

JULY 14, 2024

Learn how to drive organic traffic to your website with these proven steps. This guide covers everything from understanding your audience to mastering SEO and creating great content. Optimize on-page SEO elements like meta descriptions, header tags, and internal links to improve search rankings and enhance user experience.

SEO

Marketing Insider Group

MAY 20, 2025

Optimize your website for local SEO Often overlooked, local SEO can help you grow your business rapidly. If you have a physical location or offer services in a particular area, you want your website to show up in search results conducted by locals. Search engine optimization is crucial for reaching a local market.

Energy

Sachs Marketing Group

JANUARY 24, 2025

Boost Your Practices Visibility with Local Search Engine Optimization (SEO) for Doctors In todays competitive healthcare market, standing out is critical. Local search engine optimization for doctors helps your practice rank higher in search results, making it easier for patients in your area to find and choose your services.

SEO

Martech

SEPTEMBER 18, 2024

Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. A search for “best running shoes for flat feet” or “nearest coffee shop” signals a readiness to learn, visit, purchase or act.

Customer

SocialPilot

APRIL 1, 2025

No surprise, 82% of people use search engines like Google to find local businesses. If you run a small or medium-sized business, you know how important it is to attract local customers. After becoming verified, the profile is published in local searches. Prominence : Your reviews, engagement, and overall online reputation.

Food

SocialPilot

FEBRUARY 23, 2025

For customers, your business is only as good as the reviews they find online. Jeff Bezos, Founder of Amazon With the rise of review platforms like Google Business Profile, Yelp, and Facebook, reviews are now one of the most influential factors in customer decision-making. You can actually shape the story your reviews tell.

Marketers

Exposure Ninja

JULY 11, 2024

An SEO audit is like a health check for your site. In this guide, we’ll walk you through an agency-style SEO audit. By the time you’re done, you’ll have a clear picture of your site’s SEO health and a roadmap for boosting your visibility in search results. What Is an SEO Audit?

SEO

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Please keep reading to learn from me and some incredible leaders in the SEO industry. Regarding SEO, I'm an on-page and content girl these days. Interest piqued?

SEO

Search Engine Land

JULY 16, 2024

In this article, you will learn how to leverage the eight main factors that will get your company (or yourself) explicitly recommended by Google’s knowledge algorithms in search. SEO boils down to this. That is a great short-term SEO win for you. That means Google is a recommendation engine. User feedback on your website.

Key Performance Indicator

Orbit Media Studios

NOVEMBER 13, 2024

John Jantsch Years of experience: 40 I started writing articles for local publications in 1984, moved to online article directories in 1998, started an ezine in 1999, hosted a local radio show for a few years in early 2000, started blogging in 2003 and podcasting in 2005 First post: Want more business? Check out the reviews on Amazon.

Marketers