Marketing Pro Pulse

Advertising in local markets: A playbook for success

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising

Advertising Advertisers Retail Price

5 Trends In Digital Marketing That Can Affect Local Marketing

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

Digital Marketing

Digital Marketing Marketing Marketers Finance

How To Use Local Search Marketing to Attract More Customers

Neil Patel

JANUARY 19, 2022

Nearly half of all Google searchers are looking for local information. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO? What Is Local Search Marketing?

Search Marketers

Search Marketers Real Estate Customer Marketing

Local search in 2023: Key trends and tactics for marketers

Search Engine Land

FEBRUARY 15, 2023

Local is no longer just about listings, but omnichannel experience and engagement. Today’s consumers want a personalized experience and engagement with local businesses through digital storefronts. To gain the trust of local consumers, brands must focus on delivering quality interactions and relevant information.

Customer Journey

Customer Journey Marketing Marketers Shoppers

Why Your Industrial Business Might Need a Local Marketing Strategy

Industrial Marketer

MAY 17, 2022

Local marketing is increasingly becoming a superb way to connect with customers in your local area while promoting your business. Local marketing strategies might be a little different from the techniques and methods of general marketing, but the results are very effective when.

Marketing Strategy

Marketing Strategy Marketing Marketers Promotion

13 Local Marketing Strategies That Work In 2022 via @sejournal, @macuraa

Search Engine Journal

AUGUST 26, 2022

From creating a Google Business Profile to gaining more customer reviews, here are 13 tips to update your local marketing strategies and reinforce your brand. The post 13 Local Marketing Strategies That Work In 2022 appeared first on Search Engine Journal.

Marketing Strategy

Marketing Strategy Marketing Marketers Branding

Using Video Marketing To Dominate Local SEO

OnPassive Marketing

MAY 14, 2022

Video marketing is the latest trend in connecting with potential customers. Video marketing has a wide variety of uses, including but not limited to social media marketing, direct mailing, and webinars. This guide outlines precisely how to use video marketing to dominate local SEO. What is Local SEO?

Video Marketing

Video Marketing SEO Direct Mail Marketing

How To Strike A Balance Between Global and Local Marketing

Pam Didner

JUNE 20, 2022

If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is to strike a balance between global and local marketing. What’s the big deal about balancing global and local marketing efforts?

Transform

Transform Marketing Marketers New Technology

How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

MARCH 31, 2021

Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Quick Takeaways: Start by optimizing your content for local search. Use localized keywords.

Marketing

Marketing Marketers Communications Promotion

Local Video Marketing: 4 Ways To Win With Video via @sejournal, @jasonhennessey

Search Engine Journal

MAY 16, 2022

Maximize your small business budget with the help of local video marketing. Learn the benefits of local video marketing and how to go about it. The post Local Video Marketing: 4 Ways To Win With Video appeared first on Search Engine Journal.

Video Marketing

Video Marketing Marketing Marketers

10 Creative Digital Marketing Ideas For Local Businesses via @sejournal, @anna_bredava

Search Engine Journal

FEBRUARY 24, 2022

Get inspired with 10 digital marketing ideas that small and local businesses can implement on a small budget (or for free!). The post 10 Creative Digital Marketing Ideas For Local Businesses appeared first on Search Engine Journal.

Digital Marketing

Digital Marketing Marketing Marketers Content Marketing

Local SEO: New Google Local & Google Maps Features That Boost Marketing - Ep. 256 via @sejournal, @lorenbaker

Search Engine Journal

JANUARY 5, 2022

Learn more about the new Google Local and Google Maps features and how to incorporate them into your local SEO strategy for more effective marketing. The post Local SEO: New Google Local & Google Maps Features That Boost Marketing [Podcast] appeared first on Search Engine Journal.

SEO

SEO Marketing Marketers

15 SMS Marketing Trends Every Local Business Marketer Needs to Know via @sejournal, @hethr_campbell

Search Engine Journal

OCTOBER 21, 2021

Take a look at the advantages of using text messaging as a marketing channel for prospecting and customer nurturing. The post 15 SMS Marketing Trends Every Local Business Marketer Needs to Know appeared first on Search Engine Journal.

Market Trends

Market Trends Marketing Marketers Customer

Social Media Marketing Is Essential For Local Businesses. Here’s Why. via @sejournal, @alextachalova

Search Engine Journal

FEBRUARY 22, 2022

Neglecting to incorporate social media into your marketing plan can cost you. Here's why you should consider leveraging social media marketing for your local business. The post Social Media Marketing Is Essential For Local Businesses. Here’s Why. appeared first on Search Engine Journal.

Social Media Marketing

Social Media Marketing Marketing Plan Marketing Marketers

The Ultimate Guide to Local Marketing

Hubspot Marketing

MARCH 25, 2020

But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. Did you know that 97% of people learn more about a local company online than any other medium? In fact, 88% of mobile online searches for local businesses result in either a call or business visit within one day.

Non-Profit

Non-Profit Shoppers eCommerce Marketing

8 Ways To Drive Local Business In Competitive Markets With Search via @sejournal, @mjnyman

Search Engine Journal

OCTOBER 25, 2021

Learn top tactics and strategies to drive local business in competitive markets. The post 8 Ways To Drive Local Business In Competitive Markets With Search appeared first on Search Engine Journal. Optimized GMB listings and location pages are essential.

Marketing

Marketing Marketers

SMS Marketing For Local Business: Trends You’ll Need In 2022 via @sejournal, @hethr_campbell

Search Engine Journal

DECEMBER 20, 2021

Market your business effectively by adding text message campaigns to your marketing strategy. The post SMS Marketing For Local Business: Trends You’ll Need In 2022 appeared first on Search Engine Journal.

Marketing

Marketing Marketers Marketing Strategy

SEO & Local Market Orientation For International Expansions via @sejournal, @motokohunt

Search Engine Journal

JUNE 23, 2022

Local Market Orientation is the delicate balance of managing the expectations and needs of customers with the objectives, resources, and capabilities of your organization. The post SEO & Local Market Orientation For International Expansions appeared first on Search Engine Journal.

SEO

SEO Marketing Marketers Management

How To Collaborate With Local Influencers To Drive Global B2B Content Marketing Success via @sejournal, @adrianakstein

Search Engine Journal

JULY 12, 2023

Harness local influencers to amplify your international content marketing efforts and reach international audiences with this guide. The post How To Collaborate With Local Influencers To Drive Global B2B Content Marketing Success appeared first on Search Engine Journal.

Content Marketing

Content Marketing Marketing Marketers

The future of local marketing: Promote your business and convert customers for life

Martech

SEPTEMBER 2, 2021

You might assume that this only impacts e-commerce retailers or even big-box chains, but the fact is the same people who are trying—and preferring—these new options are coming into local businesses every day. The post The future of local marketing: Promote your business and convert customers for life appeared first on MarTech.

Promotion

Promotion Customer Retail Marketing

Global Trends in Marketing Localization for 2023 [Sponsored]

Content Marketing Institute

SEPTEMBER 26, 2022

Global marketers feel pressure to deliver quality multilingual content at speed and scale. New research from Unbabel uncovers six marketing localization trends that reveal how they’re meeting these challenges. Here’s a preview of the key findings. Continue reading →

Global Marketing

Global Marketing Marketing Marketers

Local Business Marketing Strategies Your Business Needs

SMA Marketing

NOVEMBER 17, 2022

The statistics supporting the importance of local search optimization are extremely compelling, with 46% of all searches on Google focusing on local, and 72% of people who do a local search then visit a store within 5 miles. SEO Strategies for Marketing Local Businesses. Local Keywords. Online listings.

Marketing Strategy

Marketing Strategy Transform SEO Marketing

How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing? via @sejournal, @JRiddall

Search Engine Journal

JULY 3, 2023

Reap the benefits of AI-powered digital marketing, especially when dealing with multiple channels and increasingly tech-savvy customers. The post How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing? appeared first on Search Engine Journal.

Digital Marketing

Digital Marketing Marketing Marketers Customer

SMS Marketing For Local Business: Trends You’ll Need In 2022 [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

NOVEMBER 29, 2021

Discover how you can market your business effectively by using text message campaigns to market your business. The post SMS Marketing For Local Business: Trends You’ll Need In 2022 [Webinar] appeared first on Search Engine Journal.

Marketing

Marketing Marketers

How to Use GMB Posts & Facebook Events for Local Marketing via @sejournal, @johnelincoln

Search Engine Journal

JULY 29, 2021

The post How to Use GMB Posts & Facebook Events for Local Marketing appeared first on Search Engine Journal. Learn how to use Facebook Events and Google My Business Posts to promote your in-store and virtual events, sales, promotions, and more.

Promotion

Promotion Marketing Marketers

Content Marketing And Local SEO For B2B Marketing

Marketing Insider Group

JUNE 11, 2019

Is there an intersection between content marketing and local SEO for B2B businesses? Google and Bing have leaned a lot into local SEO on their search engine results pages. It’s become a lot easier for local businesses to get a high placement on SERPs than in […]. That’s what we want to explore in this piece.

Content Marketing

Content Marketing SEO Marketing Marketers

Proven Local Marketing Strategies to Drive Customer Experience & ROI via @lorenbaker

Search Engine Journal

MARCH 30, 2021

Learn tactics to better connect with today’s local consumers by providing personalized, meaningful brand interactions and maximize your marketing ROI. The post Proven Local Marketing Strategies to Drive Customer Experience & ROI via @lorenbaker appeared first on Search Engine Journal.

Marketing Strategy

Marketing Strategy Customer Marketing Marketers

15 SMS Marketing Trends Every Local Business Marketer Needs to Know [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

OCTOBER 4, 2021

Want to learn how to use text messaging as a marketing channel for prospecting and customer nurturing? The post 15 SMS Marketing Trends Every Local Business Marketer Needs to Know [Webinar] appeared first on Search Engine Journal. Then don't miss this webinar.

Market Trends

Market Trends Marketing Marketers Customer

7 Local Marketing Measurement Best Practices for Times of Crisis via @mjnyman

Search Engine Journal

FEBRUARY 19, 2021

Local search changes significantly in times of crisis. Learn best practices to measure the success of local marketing during unpredictable events. The post 7 Local Marketing Measurement Best Practices for Times of Crisis via @mjnyman appeared first on Search Engine Journal.

Marketing

Marketing Marketers Search Marketers Analytics

How Glocal Content Marketing Helps International Brands Stay Local via @sejournal, @lisabuyer

Search Engine Journal

MAY 25, 2021

Localization technology is the modern secret to building a global brand's local staying power. The post How Glocal Content Marketing Helps International Brands Stay Local appeared first on Search Engine Journal. Learn about what it means to be "glocal" here.

Content Marketing

Content Marketing Branding Marketing Marketers

Proven Local Marketing Strategies to Drive Customer Experience & ROI [Webinar] via @lorenbaker

Search Engine Journal

MARCH 16, 2021

Learn tactics to better connect with today’s local consumers by providing personalized, meaningful brand interactions and maximize your marketing ROI. The post Proven Local Marketing Strategies to Drive Customer Experience & ROI [Webinar] via @lorenbaker appeared first on Search Engine Journal.

Marketing Strategy

Marketing Strategy Customer Marketing Marketers

15 SMS Marketing Stats Every Local Business Marketer Needs to Know [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

OCTOBER 4, 2021

Want to learn how to use text messaging as a marketing channel for prospecting and customer nurturing? The post 15 SMS Marketing Stats Every Local Business Marketer Needs to Know [Webinar] appeared first on Search Engine Journal. Then don't miss this webinar.

Marketing

Marketing Marketers Customer

8 Ways to Champion Animals in Your Local Business Marketing Strategy

Moz

MAY 31, 2021

In today’s blog, Miriam outlines eight ways you can honor the relationships your customers have with their animals, plus tips for weaving those efforts into your local business marketing strategy. The majority of American households now include pets, and recent global quarantines have only brought us closer to them.

Marketing Strategy

Marketing Strategy Marketing Marketers Customer

Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

JUNE 8, 2020

If you have a strong desire to actively support communities in new ways, by either retooling your existing business or even launching a new one, the doors of opportunity are open : Tools and exercises can help you assess local demand, with the goal of building a stable business based on serving the public exactly what it needs most.

Food

Food Manufacturing Retail Marketing

Take the COVID-19 Local Search Marketing Business Impact Survey

Moz

MAY 6, 2020

At Moz, we were about to publish our State of Local SEO industry report, based on our local search marketing survey to which hundreds of you generously replied. Yet, in order to reflect the substantial changes the local business community is currently weathering, we are reaching out to you with a timely additional request.

Search Marketers

Search Marketers Health SEO Marketing

How marketers can adapt to Google’s local SEO changes

Search Engine Land

NOVEMBER 24, 2021

SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays. Please visit Search Engine Land for the full article.

SEO

SEO Marketing Marketers

3 Tips to Get More Attention with Localized Content Marketing

Marketing Insider Group

MARCH 29, 2017

There are a lot of SMBs looking for ways to diversify their content marketing strategies. And while many of these businesses look to new subject matter or ways of presentation, some often overlook one of the most fundamental and engaging strategies: localized content marketing.

Content Marketing

Content Marketing Marketing Marketers Marketing Strategy

5 Strategies That Are Shaping the Future of Local Marketing

Zumvu

SEPTEMBER 28, 2021

Most small business owners are aware they need to focus their marketing efforts towards a local audience.

Marketing

Marketing Marketers

Google Chrome IP masking could radically impact search advertising

Search Engine Land

APRIL 22, 2024

According to Google’s documentation: “IP-based geolocation is used by a swath of services within proxied third-party traffic, to comply with local laws and regulations and serve content that is relevant to users. Use cases include content localization, local cache assignment, and geo-targeting for ads.” The details.

Advertising

Advertising Advertisers Law Search Marketers

B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

JANUARY 28, 2019

Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Posted by MiriamEllis.

Search Marketers

Search Marketers Food Price Marketing

5 Ways to Get Local with your Inbound Marketing

Adobe Experience Cloud Blog

JULY 30, 2012

by Kieran Flanagan In our post Go Local: Six Ways to get International Marketing Right, we ran through 6 key areas that your business needed to get right when expanding into new regional markets. In this follow up post we are going to look at how you can go local with your inbound marketing efforts.

Inbound Marketing

Inbound Marketing eBook User-Generated Marketing

Ultimate Affiliate Marketing Guide For Philippines

Calvyn Lee Blog

NOVEMBER 7, 2022

It used to be agricultural, but now the country is moving to services and manufacturing, becoming an emerging market and a newly-industrialized area. The truth is that this market has a huge potential in this country, since locals live a very digital lifestyle, especially after the COVID-19 pandemic. Mobile content. Conclusion.

Affiliate Marketing

Affiliate Marketing Finance eCommerce Manufacturing

Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

Moz

NOVEMBER 12, 2019

Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular level. Google has stated that localization of search results is the greatest form of personalization they currently engage in. Want the complete strategy now?

Marketing Strategy

Marketing Strategy Price Marketing Marketers

15 SEO localization dos and don’ts: Navigating cultural sensitivity

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. This article explores the dos and don’ts of SEO localization , guiding you through creating visible, culturally appropriate content that engages diverse audiences. Consulting local specialists. Continually adapting content for cultural relevance.

SEO

SEO User-Generated Law Global Marketing

Advertising in local markets: A playbook for success

5 Trends In Digital Marketing That Can Affect Local Marketing

Trending Sources

How To Use Local Search Marketing to Attract More Customers

Local search in 2023: Key trends and tactics for marketers

Why Your Industrial Business Might Need a Local Marketing Strategy

13 Local Marketing Strategies That Work In 2022 via @sejournal, @macuraa

Using Video Marketing To Dominate Local SEO

How To Strike A Balance Between Global and Local Marketing

How to Tailor Marketing Content to a Local Audience’s Needs

Local Video Marketing: 4 Ways To Win With Video via @sejournal, @jasonhennessey

10 Creative Digital Marketing Ideas For Local Businesses via @sejournal, @anna_bredava

Local SEO: New Google Local & Google Maps Features That Boost Marketing - Ep. 256 via @sejournal, @lorenbaker

15 SMS Marketing Trends Every Local Business Marketer Needs to Know via @sejournal, @hethr_campbell

Social Media Marketing Is Essential For Local Businesses. Here’s Why. via @sejournal, @alextachalova

The Ultimate Guide to Local Marketing

8 Ways To Drive Local Business In Competitive Markets With Search via @sejournal, @mjnyman

SMS Marketing For Local Business: Trends You’ll Need In 2022 via @sejournal, @hethr_campbell

SEO & Local Market Orientation For International Expansions via @sejournal, @motokohunt

How To Collaborate With Local Influencers To Drive Global B2B Content Marketing Success via @sejournal, @adrianakstein

The future of local marketing: Promote your business and convert customers for life

Global Trends in Marketing Localization for 2023 [Sponsored]

Local Business Marketing Strategies Your Business Needs

How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing? via @sejournal, @JRiddall

SMS Marketing For Local Business: Trends You’ll Need In 2022 [Webinar] via @sejournal, @hethr_campbell

How to Use GMB Posts & Facebook Events for Local Marketing via @sejournal, @johnelincoln

Content Marketing And Local SEO For B2B Marketing

Proven Local Marketing Strategies to Drive Customer Experience & ROI via @lorenbaker

15 SMS Marketing Trends Every Local Business Marketer Needs to Know [Webinar] via @sejournal, @hethr_campbell

7 Local Marketing Measurement Best Practices for Times of Crisis via @mjnyman

How Glocal Content Marketing Helps International Brands Stay Local via @sejournal, @lisabuyer

Proven Local Marketing Strategies to Drive Customer Experience & ROI [Webinar] via @lorenbaker

15 SMS Marketing Stats Every Local Business Marketer Needs to Know [Webinar] via @sejournal, @hethr_campbell

8 Ways to Champion Animals in Your Local Business Marketing Strategy

Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Take the COVID-19 Local Search Marketing Business Impact Survey

How marketers can adapt to Google’s local SEO changes

3 Tips to Get More Attention with Localized Content Marketing

5 Strategies That Are Shaping the Future of Local Marketing

Google Chrome IP masking could radically impact search advertising

B2B Local Search Marketing: A Guide to Hidden Opportunity

5 Ways to Get Local with your Inbound Marketing

Ultimate Affiliate Marketing Guide For Philippines

Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

15 SEO localization dos and don’ts: Navigating cultural sensitivity

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