Backlinko

OCTOBER 23, 2024

Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. You’ll map out these assets in your content calendar, which we’ll explain later in the article.

Marketing Strategy

Backlinko

SEPTEMBER 6, 2024

In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!

SEO

Backlinko

DECEMBER 23, 2024

As a general contractor, you want a steady stream of customers for your business. Whats a surefire way to get your business top-of-mind for potential clients? Make sure they can find you online through search engine optimization (SEO). Why Contractors Need SEO Done right, SEO makes your contracting business more visible online.

SEO

Backlinko

JULY 1, 2025

Most SEO reports go unread. But knowing how to create an SEO report that demands attention can change everything. It’s a strategic tool that helps you build trust with decision-makers. And keep your SEO efforts on track. What Is an SEO Report and Why Is It Important? The best SEO reports connect the dots.

SEO

Backlinko

NOVEMBER 18, 2024

In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Internal link suggestions: Links to other relevant pages on your website. What Is a Content Brief?

Whitepaper

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips. Just look at the 89.3

SEO

Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. We mainly talk to business owners and in-house SEOs who need help with more technical or heavy-duty strategies.

SEO

Marketing Insider Group

JANUARY 15, 2025

E-commerce SEO is the practice of optimizing online stores to rank higher on search engine results pages (SERPs). Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions. This guide covers the essential elements to help you achieve those goals.

SEO

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Please keep reading to learn from me and some incredible leaders in the SEO industry. Cornerstone content is the most important content on your website. Interest piqued?

SEO

Hubspot Marketing

OCTOBER 25, 2024

Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results. Local packs are the top or featured results Google displays when users make a location-based query.

Real Estate

Backlinko

DECEMBER 23, 2024

What Is Manufacturing SEO? Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. This can help it rank (appear high in search results) for keywords related to your company. Manufacturing companies can handle SEO in-house.

Manufacturing

Backlinko

FEBRUARY 7, 2025

Competitive intelligence (CI) gives you the clarity to make the right moves for your businesswhether that’s meeting customer needs, finding new opportunities, or outsmarting competitors. This helps your business make strategic decisions and stay ahead in the market. Tactical intel focuses on improving your short-term strategy.

Price

Backlinko

JULY 30, 2024

In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Informational keywords How to change a tire, what is SEO 3. Short Tail keywords Off-page SEO, gardening tips 8. So that your content attracts more visitors to your website. Enter your seed keyword and hit “ Search.”

User-Generated

Vertical Response

JULY 14, 2024

Learn how to drive organic traffic to your website with these proven steps. This guide covers everything from understanding your audience to mastering SEO and creating great content. Get ready to boost your traffic naturally! That’s precisely what creating content without understanding your target audience is like.

SEO

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. Because they show whats working for others, highlight opportunities, and uncover gaps in your approach. monthly organic visits from the keyword “website authority checker.” Third, building a content plan based on your strategy.

SEO

SocialPilot

JANUARY 15, 2025

12 Proven Tips & Strategy for Businesses to Encourage Customer Reviews Even though reviews can be great for the growth of a business, the question stands: how do you get people to review your business, especially the happy ones? “Was there anything you particularly liked about your experience with us?”

Customer

Backlinko

OCTOBER 21, 2024

This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. It’s what makes your content fresh—often leading to better rankings. I’ll also share how to make information gain part of your content workflow.

SEO

Orbit Media Studios

OCTOBER 30, 2024

This is especially true for content marketers and SEOs. Adaptation : Train the AI to recommend your content and your brand. Your marketing goals and Google’s profit model are not aligned. Specifically, those high-intent YMYL phrases (your money or your life) have a lower-than-average percentage of AI overviews.

SEO

Marketing Insider Group

JULY 31, 2024

Your website’s structure can make a significant difference in your online success. Subdomains, those unique prefixes that precede your primary domain name, are crucial in organizing content and improving user experience. They also make it easier for your brand to reach its intended audience. What Are Subdomains?

SEO

Backlinko

JUNE 23, 2025

Proving the value of your SEO efforts can seem like an uphill battle. Tracking the right SEO KPIs. Not just the default ones in your dashboards. In this guide, you’ll learn how to choose and monitor SEO KPIs that actually mean something. On the other hand, SEO metrics are more broad.

SEO

Backlinko

JULY 1, 2025

Your small business doesn’t need a huge budget to get noticed. It comes from authentic content that connects with your audience. So, you can choose the ones that fit your resources and goals. Go with the one your audience already uses the most. Use your phone camera and film near natural lighting for the best results.

Marketers

Backlinko

AUGUST 5, 2025

It can make you start questioning your whole approach. In this guide, you’ll learn how to run a competitor analysis to find the answers to these questions and more — regardless of your brand, industry, and experience. Just open it up in another tab, and use this article as a guide to fill it out for your top 3-5 competitors.

Food

Vertical Response

JULY 21, 2025

Wondering how SEO engine optimization can help your website rank higher on search engines like Google? SEO involves improving various elements of your site to attract more visitors and boost conversions. A key pillar of digital marketing is search engine optimization (SEO). What is SEO Engine Optimization?

SEO

Marketing Insider Group

AUGUST 5, 2025

Building a strong online presence for your business is no longer optional. A robust online presence is critical to establish trust and credibility with your customers, build connections with them, and reach new audiences. Understand your audience and positioning. Clarify your unique value proposition (UVP).

SEO

Backlinko

JULY 9, 2025

As large language models (LLMs) change how users discover brands and make decisions, GEO helps ensure your content and brand show up in AI-generated answers — not just in traditional search results. If your brand isn’t adapting, you could soon be invisible online. It’ll likely continue to drive most of your traffic in the near term.

User-Generated

Backlinko

JUNE 12, 2025

Imagine if your website could rank for every single keyword related to your niche. That’s the promise of programmatic SEO. In this guide, I’ll show you when programmatic SEO works, when it doesn’t, and how you can build your own winning programmatic SEO strategy. What Is Programmatic SEO?

SEO

Duct Tape Marketing

JUNE 18, 2025

Search engine optimization (SEO) is no longer about simply ranking for keywords. In a world where AI overviews often replace the need to click through to your website, your strategy must evolve beyond keywords and clicks. I won't go into all what all those things were, but most of them are not relevant today.

User-Generated

Duct Tape Marketing

JUNE 25, 2025

How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io and ChatRank.ai, to break down the evolving relationship between AI, public relations, and SEO. How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io

PR

SocialPilot

FEBRUARY 6, 2025

Youre not alone, 90% of customers do the same. A glowing review can do wonders for your business, attracting new customers, building reputation, and driving sales while a negative one can deter potential customers. But heres the trickknowing where to list your business for customer reviews. Why Use Yahoo Local Listings?

Real Estate

Orbit Media Studios

AUGUST 6, 2025

Your goal is to improve the chance of mentions for your brand when your future prospects ask for a recommendation from AI. It’s variously called AIO, AEO, GEO or just SEO. If the sources are from your website, that’s all the confirmation you need that Learning Language Models (LLMs) are training on your brand.

PR

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

User-Generated

Lynton Web

MAY 8, 2025

Yet, many centers struggle to build sustainable growth despite providing excellent amenities and programs. Brand Development: Crafting Your Recreation Center's Identity Your recreation center's brand encompasses much more than your logo. How does your approach to programming differ from alternatives?

Marketing Strategy

Orbit Media Studios

NOVEMBER 13, 2024

When you see them side-by-side, you may get ideas for how to align your content strategy with the veteran experts of marketing. The majority of content marketers with 10+ years of experience write long form guides. Your typical articles may be more likely to include video, contributor quotes and statistics. Write to your people.

Marketers

Animalz blog

JUNE 12, 2025

Under the content library framework, your blog is composed of and organized according to generally evergreen topics, much like the reference section of your local library. How it works: What approach you choose depends on your goals and resources. How it works: Lead with your main point instead of building up to it.

SEO

Sachs Marketing Group

FEBRUARY 11, 2025

For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community. Optimize Your Website for Patient Experience: A Guide to Medical Marketing Your medical practice website is often the first impression potential patients have of your practice.

Digital Marketing

Backlinko

AUGUST 21, 2024

With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Whether you want to learn SEO as a beginner.

SEO

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. What is CRM SEO Integration?

CRM