Remove Logistics Remove Marketing Strategy Remove SEO
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The Startup Distribution Engine: Why You Need One and How to Build It

Hubspot Marketing

But how do you set up a system that consistently delivers results, while still balancing your current channels and marketing strategy? In a recent Marketing Against the Grain episode , Kieran and I unpack why startups need to prioritize distribution from day one — and how to design a distribution system that works.

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The Ultimate Content Marketing Strategy Template

Marketing Insider Group

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. Using a template provides an easy way to organize your strategy.

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Founder-Led Content: Lessons From Reclaim’s Henry Shapiro on Authentic Engagement

Animalz blog

There were obviously SEO motivations for doing that, and a lot of good stuff will come from it organically. How do you balance between what you write and what they do, both in terms of logistics and approval processes? We try to do what we call a “ship it” at our marketing standup every day.

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B2B SaaS SEO: Mapping your keywords to the customer journey

Search Engine Land

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

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Mapping the customer journey for SEO and marketing success

Search Engine Land

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. Data-driven insights from understanding and optimizing the customer journey through keyword analysis and proper tagging can inform SEO strategies.

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Post-SEO: Influencer and Content Trends Redefining Marketing in 2024

Hubspot Marketing

Algorithm updates in 2024 have shaken traditional SEO. Recent Google algorithm updates are disrupting search engine optimization (SEO), shifting the focus from traditional tactics and long-tail informational queries. Founders and CMOs are now turning to content and community-driven strategies to boost engagement and visibility.

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Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know

Hubspot Marketing

I caught up with Irina Maltseva, the Growth Lead at Aura, and she gave me the scoop on how AI is helping her out: AI tools like AI Content Helper by Ahrefs and Clearscope have seriously sped up marketing tasks, especially SEO and content creation. One of the tools I use for this purpose is Surfer SEO.

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