Customers.ai

JANUARY 2, 2025

Pro Tip : Manage frequency rules and ensure youre not spamming your audience with overlapping triggers aka dont get trigger happy! Mistakes happen but with the right strategies and oversight in place, you can avoid the big ones and keep your emails driving real results. How does segmentation improve trigger-based email marketing?

Email Marketing

Buffer Marketing

NOVEMBER 7, 2024

Even if you manage to dig something up, you always seem to be left with more questions than answers. How did they manage to get $10M in funding? Which brings us to why competitor analysis is worth doing in the first place. The best place to dig through employee reviews is Glassdoor. What is their response time?

Customer Acquisition

Duct Tape Marketing

AUGUST 22, 2024

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Hey, digital marketers, this one's for you. Here are the analytics tools that we need to put in place.

CMO

Vertical Response

MAY 18, 2025

Choosing the right email marketing software is crucial for managing campaigns effectively. It helps in automation, segmentation, and provides user-friendly tools that are essential for engaging with your audience. Starting with the basics, we will define essential terms that form the backbone of any email marketing strategy.

Email Marketing

Hubspot Marketing

NOVEMBER 21, 2024

It‘s not a corporate message; it’s a friendly nudge that Etsy is the place to find those one-of-a-kind items that make someone feel truly understood. In it, Elizabeth, their RevOps Manager, shares how using HubSpot transformed Televox’s customer relationships, driving a 150% increase in new direct sales over three years.

Video Marketing

Sprout Social

JANUARY 29, 2024

A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy. What is online reputation management? Why does online reputation management matter?

Management

Welcome Software

OCTOBER 9, 2024

This is why it’s so important to get the basics of market segmentation down. From identifying target segments with demographic data to pricing strategy to marketing automation, your market segmentation process will be the back bone of your entire marketing strategy. What is market segmentation?

Market Segmentation

Rock Content

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. Keep reading and find out! Agorapulse.

Management

Adobe Experience Cloud Blog

MARCH 27, 2013

Marlin manages a team responsible for B2B Technology clients nationally. Our advertising sales teams at Google meet with B2B advertisers on a daily basis to discuss how we can help our clients grow and best leverage the power of digital marketing. We cover topics such as Lead Quality, Client Content and Market Segmentation.

Market Segmentation

Rock Content

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. Keep reading and find out!

Management

Martech

DECEMBER 22, 2022

Like all good product managers, you may have to conduct market research to determine what market segments your data appeals to and how much those segments will pay for the information. Dig deeper: Why data compliance is more than consent management. Otherwise, you need to change your privacy statement.

Market Segmentation

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Transform

CXL

MAY 27, 2022

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

Management

Adobe Experience Cloud Blog

DECEMBER 9, 2016

Having an agreed upon timeframe for follow-up can ensure that each lead that marketing is driving is being followed up on quickly and thoroughly. Having SLAs in place along with the aforementioned lead scoring can accelerate and increase your lead-to-opportunity ratio and provide a systematic and repeatable process for follow up.

Thought Leadership

Hubspot Marketing

OCTOBER 6, 2022

As your company gets bigger, an organizational structure can also be helpful for new employees as they learn who manages what processes at your company. Your span of control can represent two things: who falls under a manager's, well, management. A business needs to have an organizational structure in place to be successful.

Communications

Martech

DECEMBER 4, 2023

An action takes place in an environment you didn’t plan for. Edge cases are usually considered to be more of an issue for software and hardware developers than they are for marketers. Software has to work for every user – or as close to “every” as can be managed. Edge cases occur when: Someone behaves in a way you didn’t expect.

Marketing Strategy

Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Attributing sales to marketing is a challenge.

User-Generated

Hootsuite

MAY 10, 2021

These operations involve large teams, multiple agencies, legal oversight, and enterprise-scale management tools, such as Hootsuite Enterprise. Global businesses reach specific market segments on social media through the use of different platforms and accounts. Cause marketing should be supported by action. Be transparent.

PR

Adobe Experience Cloud Blog

MARCH 8, 2017

In fact, Marketo’s SMB marketing segment has noticed a 50% increase in average selling price (ASP) from our target accounts vs. our non-target accounts. Align sales and marketing: Account selection is collaborative. Here are the three main steps for SMBs to implement account-based marketing: 1. We’ve got you covered!

Direct Mail

The CMO Survey

MARCH 28, 2023

Consistent with this, marketers report that brand management and development capabilities—a key engine for using brands to grow the business—are not reaching effectiveness levels that correspond to their importance. Marketing leaders believe that having the right talent contributes most to future organic revenue growth (40.1

CMO

Martech

SEPTEMBER 19, 2023

It’s also geared to supporting paradigm shifts that Oracle anticipates: “We think marketing and sales teams together are going to want to pursue more install-based prospecting rather than green-field prospecting. A lot of the tools that marketers have been training up on are designed to go find new market segments.

Customer

Neil Patel

OCTOBER 4, 2020

For instance, do you need to use data to predict and manage your inventory? Or perhaps you may need to leverage data to scale an existing marketing channel. Or perhaps you need to discover new market segments by leveraging customer data. Maybe you need to optimize your processes to reduce costs.

Analytics

Sprout Social

MAY 9, 2023

Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. But with AI-enabled brand reputation management , you can avert a potential brand threat before it turns into a big issue.

Marketing

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. As vendors introduce new AI-enabled capabilities, it will require reevaluating the components of the martech stack and potentially replacing anchor systems that have been in place for a long time.

CMO

Neil Patel

FEBRUARY 23, 2023

After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. However, smart marketers know that LinkedIn is the place to go for B2B networking. Then segment your audience.

Customer Journey

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

As Manya Chylinski wrote in the Content Marketing Institute , this can really make a difference for your customers and business, because: It enables customers and prospects to easily find the information they seek. Visitors don’t say “I want to download a whitepaper”, they say “I want information about marketing automation ”.

Whitepaper

Martech

OCTOBER 10, 2022

This disconnect challenge is made more complicated when every organization, region, team or business unit is doing their own thing in how they go to market. While it is essential to tailor to each market (and customer), a core framework must be in place, driven by the executive team through and across all business functions.

Customer

Hootsuite

NOVEMBER 15, 2019

Then, find Facebook Audience Insights within the Facebook Ads Manager. How about… Language , Relationship Status , Education , Job Titles , and Market Segments ? This is the place. Ad Manager will populate the targeting fields based on your Audience Insights. Do you have your business set up on Facebook?

Shipping

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Experienced content marketers – If you’re a seasoned professional who wants to refine and grow your skills , you’ll find great information around best practices.

Content Marketing

Sprout Social

FEBRUARY 7, 2024

By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. You can also track trends and opportunities, receive recommendations from the platform and generate visual competitor reports to share with your team or management.

Price

Litmus

JANUARY 19, 2021

Segment your email list. At its core, marketing aims to build a relationship between your business and your customers. If you want to build strong relationships with email marketing, segmentation is crucial. HubSpot customer relationship management (CRM) lets you manage your contacts, deals, and tasks.

Email Marketing

Neil Patel

OCTOBER 26, 2020

Think of it like this: Why should a customer pay attention to your brand in the first place? A good value proposition includes three primary elements: relevancy, value, and uniqueness in the market. ” Now let’s analyze that value proposition (VP) so we can break it down into more manageable parts. Use Three Bullet Points.

Food

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. A screenshot of HubSpot’s marketing automation platform (via HubSpot).

Marketing Automation Platform

Vertical Response

APRIL 12, 2024

Digital marketing revolutionizes customer engagement through social media and SEO, expands global reach, and enhances customer interactions, while content marketing helps in conveying brand stories and fosters loyalty. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy

Search Engine Land

FEBRUARY 2, 2023

In a nutshell, product management is a discipline of solving problems leading with customer empathy. There are increasingly more places for humans to “search” outside traditional search engines like Google, DuckDuckGo, Baidu or Microsoft Bing. Whereas product management has just begun to pick up steam.

Product

Calvyn Lee Blog

OCTOBER 14, 2021

Question: In your LinkedIn Campaign Manager, which marketing goal should you choose if you are looking to generate leads? Which metrics in the Campaign Manager does LinkedIn recommend Sharon reviews? Question: How can you use LinkedIn to increase your Share of Voice (SOV) in your market segment? Consideration.

Marketing Strategy

Martech

FEBRUARY 21, 2023

This requires exploring your experience within different business categories, market segments, audiences and even business models, depending on the clients you’ve served. The types of audiences and market segments you know better than anyone. Why do we exist in the first place? What is our calling?

Performance Marketing