Martech

APRIL 28, 2025

Picture a Baby Boomer engineer with 40+ years of experience teaming up with a Gen Z digital marketer who instinctively understands TikTok’s algorithm. Because slapping a digital marketing strategy on an outdated operational foundation is like gluing an iPad to an old car and expecting it to function like a new hybrid.

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Transform Gen Z Manufacturing Millennials 117

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. This vision of an autonomous marketing pipeline represents the future of AI in marketing. How AI augments a traditional marketing campaign workflow.

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Transform Marketers Marketing Inbound Marketing 129

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Transform 135

Transform Marketers Marketing Customer Acquisition 135

Martech

DECEMBER 30, 2024

Studies also show that marketers are upskilling and organizations plan to continue to invest in AI in the coming year. There’s plenty of transformation underway but what does this mean practically? And they will be using data and other marketing assets in new ways to remain competitive in this changing environment.

Transform 114

Transform CMO Retail CRM 114

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Sizeable shares of U.S. Processing.

Transform 140

Transform Search Marketers User-Generated SEO 140

Martech

AUGUST 9, 2024

Join Deloitte Digital and Adobe for Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automati on where they’ll unveil how AI and automation can transform your content creation process. The post Transform content creation with AI and automation appeared first on MarTech.

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Transform Whitepaper Customer Management 121

SocialPilot

DECEMBER 18, 2024

Yet, as a small business owner wearing many hats, finding the time to collect and manage reviews can feel like one more daunting task on an already overwhelming to-do list. In this blog, we are laying out all the reasons why your small business needs an online review management tool. And thats not all. The solution?

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Transform Management User-Generated Energy 98

Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. Because marketing today can feel incredibly complex. Simple because it’s focused.

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Transform Marketers Marketing Marketing Strategy 86

Martech

APRIL 18, 2025

Digital transformation has reached near-universal adoption but success remains elusive. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digital teams. The investment was, too. Processing.

Transform 89

Transform Communications Customer Journey User-Generated 89

Martech

FEBRUARY 18, 2025

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals.

Transform 107

Transform Price PR Health 107

Hubspot Marketing

APRIL 21, 2025

It's rare that a B2B marketer is funny on LinkedIn. Heike Young Head of content, social, & integrated marketing, Microsoft Job: She leads the Microsoft teams that shape their storytelling and ensures their content strategies resonate with target audiences. And not posted a meme about ChatGPT taking over my job funny.

Transform 109

Transform Marketers Marketing Entertainment 109

Martech

JANUARY 2, 2025

Marketing teams make changes all the time. But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort to communicate and deliver change is necessary. These help organizations manage change effectively.

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Management Transform Finance Communications 124

MarketingOps

APRIL 24, 2025

Jess Kao, Director and B2B GTM Digital Transformation Advisor at Adobe, recently graced the MarketingOps.com webinar stage to discuss the dynamics of navigating change management in the turbulent era of consolidation. The spotlight was on aligning three key componentspeople, processes and technologyin managing transformative changes.

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Transform Management CMO New Technology 130

Martech

FEBRUARY 27, 2025

Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Lower operational costs Manual sales and marketing efforts can be expensive especially as lead volumes grow. Building efficiency in a B2B sales funnel is no small task.

Transform 93

Transform CRM Whitepaper eBook 93

Sprout Social

SEPTEMBER 12, 2024

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. AI social media content creation Artificial intelligence (AI) enables marketers to increase the speed of social media content creation.

Management 138

Management User-Generated Key Performance Indicator Transform 138

Martech

JULY 29, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). The language model is based on content from MarTech embedded on top of ChatGPT.

Management 122

Management eCommerce CRM User-Generated 122

Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. What do we gain if each test and budget adjustment has to route through management for approval?

Traditional Marketing 132

Traditional Marketing Manufacturing Transform Automobile 132

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. This shift gives marketers a unique advantage.

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Transform Whitepaper User-Generated CMO 137

Martech

DECEMBER 16, 2024

The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2.

Transform 126

Transform Marketers Marketing Customer loyalty 126

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation.

Transform 127

Transform User-Generated Fashion Marketers 127

Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. While many CMOs are stressing over shrinking percentages, the smartest are rewriting how marketing delivers and proves value. Theyre redefining marketings role in driving revenue.

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Transform CMO Marketers Marketing 129

Martech

NOVEMBER 21, 2024

Defining experience management First, its useful to clarify the relationship between Qualtrics, an experience management software vendor, and the Institute. Experience management is about more than responding to customer complaints. ” How should experience management evolve within organizations?

Management 144

Management Customer Transform Thought Leadership 144

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. Transforming the workforce. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

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Transform Non-Profit Marketers Marketing 127

Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. But why is AI proficiency so critical for marketers and why is this happening now? Contact enrichment.

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Transform Marketers Marketing Copywriting 130

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketing isn’t about downsizing to a department of one.

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Customer Transform Customer loyalty Marketers 130

Trade Press Services Newsletter

MARCH 6, 2025

AI-powered writing assistants have transformed the way resumes are created but savvy hiring managers can spot an AI-generated resume a mile away. For example, Increased sales by 15 percent over six months by optimizing lead generation process is much more compelling than Managed lead generation process. Strike a Balance.

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Transform Thought Leadership Communications New Technology 243

The Marketing Operations Leader

MAY 7, 2025

This event is your chance to connect with industry peers, gain fresh insights, and elevate your career in Marketing Operations. Join top marketing ops leaders and speakers from companies such as NVIDIA, Miro, Clay, Adobe, Databox, UBER, and even more! It helps you evaluate how effectively marketing is turning investment into revenue.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Management. Dig deeper: 3 marketing use cases for generative AI that arent copywriting 2.

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Transform Copywriting Marketers Marketing 140

Martech

MARCH 24, 2025

The four-person marketing team at Tomorrow.io They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. Choose a manageable decision process that allows you to implement new approaches without disrupting your workflow.

Transform 123

Transform Marketers Marketing User-Generated 123

Martech

MAY 19, 2025

For marketers, particularly those navigating manufacturing and international commerce, this moment demands strategic reinvention. With that in mind, here are three battle-tested approaches to transforming tariff disruptions from threats into competitive advantages.

Transform 117

Transform PR Law Manufacturing 117

The Marketing Operations Leader

MARCH 3, 2025

How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe.

Transform 130

Transform Customer Acquisition Finance Marketers 130

SmartBrief - Marketing

AUGUST 23, 2024

Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7 Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7 The post Shining a light on the missing menopause market appeared first on SmartBrief.

Health 115

Health Millennials Transform Retail 115

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Were at a pivotal point in the evolution of marketing technology. Data management is where technology investment makes sense in the coming year.

Transform 115

Transform User-Generated B2C Management 115

Martech

JUNE 11, 2025

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. Built on the Salesforce platform, Marketing Cloud Next uses Agentforce to automate campaign creation, customer engagement, lead qualification and media optimization.

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Transform Customer Journey Marketers Marketing 93

Hubspot Marketing

JUNE 9, 2025

“I tried using AI for our marketing content, but it just doesn't sound like us.” I hear this constantly from marketing leaders who've experimented with AI tools only to get results that feel generic or off-brand. My Experience with AI Marketing Agents For those new to this space, AI agents aren‘t just fancy chatbots.

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Management CMO Branding Transform 89

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

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CRM Transform Marketers Marketing 121