Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data.

Social Media Marketing 70

Social Media Marketing Transform User-Generated Marketers 70

Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

Social Media Marketing 77

Social Media Marketing Marketers Marketing Influencer Marketing 77

SocialPilot

MARCH 9, 2025

Use Video Marketing for Maximum Engagement Video marketing is one of the essential tools in real estate social media marketing. Instagram, TikTok, and YouTube prioritize video content, and realtors using these marketing channels will outshine the crowded online space. Try it Today! can be overwhelming.

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)?

Social Media Marketing 115

Social Media Marketing User-Generated Influencer Marketing Management 115

Sprout Social

MAY 19, 2023

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand.

Social Media Marketing 144

Social Media Marketing Transform Analytics Marketers 144

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 141

Social Media Marketing Marketers Marketing Education 141

SocialPilot

SEPTEMBER 5, 2024

All this proves that social media demands a lot more than mere participation. SocialPilot is the social media management partner for several travel agencies and businesses. Many of our users have enjoyed immense bookings by prompting their travel agencies on social media the right way.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. How to build a smart Pinterest marketing strategy Step-by-step, here’s how to build a results-driven Pinterest content strategy.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing 114

Social Media Marketing User-Generated Food Branding 114

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 88

B2C Social Media Marketing User-Generated Entertainment 88

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 115

CRM Marketers Marketing Customer loyalty 115

SocialPilot

APRIL 23, 2025

With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketers 52

Buffer Marketing

FEBRUARY 17, 2025

It’s a visual representation of the key metrics that prove the impact of your social media efforts. Your job as a social media manager is to convert the raw data of social media metrics into something easily understandable for you, your team, and your executives.

Transform 114

Transform Analytics Social Media Marketing Key Performance Indicator 114

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketers Marketing 105

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? You can read the full case study here.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. ” Step 3: Define your brand voice and aesthetic Even if you’re a creator and not a company, it’s worth crafting a   social media marketing voice  that’s uniquely you, so Instagram users can identify your posts without seeing the username.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI.

User-Generated 131

User-Generated Social Media Marketing Marketers Marketing 131

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management. Feature sets, complexity, and pricing vary.

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketers 109

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team?

Analytics 99

Analytics Social Media Marketing Marketers Marketing 99

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. How does social media advertising fit into social media marketing?

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. By optimizing its marketing strategy, it uncovered TikTok’s significant impact, achieving an 11.1

Transform 127

Transform Advertisers Advertising Branding 127

Martech

APRIL 10, 2025

However, its application to content marketing strategy is vastly underrated. Many marketers turn to GSC for its organic search results, Core Web Vitals, and indexing reports, which are all very important for SEO. Asana Purpose: Content marketing workflows, organization and scheduling.

Content Marketing 120

Content Marketing User-Generated CRM Social Media Marketing 120

Hootsuite

OCTOBER 7, 2024

They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. Implementing a social media analytics tool helped the social team monitor the overall strategy, and easily measure individual and combined success.

Analytics 118

Analytics PR Price CRM 118

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. Building an effective strategy will require some planning and perseverance. What is a LinkedIn marketing strategy? Set clear goals.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here. And the best thing is, we can help.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Buffer Marketing

JANUARY 20, 2025

With the help of machine learning, the algorithm ensures that users see content they’re most likely to be interested in, and that means business accounts are more likely to find their target audience (with the right  social media marketing strategy ).

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Marketing Insider Group

JANUARY 14, 2025

This article will take you through some basics, like conducting audience research, segmenting your audience, and implementing actionable strategies to target potential customers. Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies.

Thought Leadership 119

Thought Leadership Entertainment Analytics Social Media Marketing 119

Hootsuite

MARCH 19, 2025

Heres what we found and how you can use these insights to supercharge your own Instagram marketing strategy. Most social media marketing experts agree that a good engagement rate is between 1% to 5%. appeared first on Social Media Marketing & Management Dashboard.

Social Media Marketing 126

Social Media Marketing Analytics Management Branding 126

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Social media analytics tools are usually used to complement social media management tools.

Analytics 103

Analytics Price Social Media Marketing Key Performance Indicator 103

Lynton Web

MAY 8, 2025

Review generation and management across Google, Yelp, and Facebook builds credibility, improving search rankings through positive sentiment and engagement. Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Marketing Insider Group

SEPTEMBER 3, 2024

Social Media Marketing Checklist Image Source 1. Platform Selection Identifying the Right Social Platforms: Figure out where your target audience is more likely to engage online. Retargeting Strategies: Implement retargeting campaigns to re-engage users who used to interact with your ads or visit your site.

Digital Marketing 119

Digital Marketing User-Generated Marketers Marketing 119

SMEI

DECEMBER 20, 2022

By working together, CMOs and CTOs can develop and implement technology solutions that allow for the collection and analysis of customer data, enabling more targeted and effective marketing efforts. This can help businesses identify any issues or areas for improvement and adjust their marketing strategies accordingly.

Transform 65

Transform Marketers Marketing Manufacturing 65

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Marketing Your event can’t drive brand awareness or deals if your target audience isn’t there.

Event Marketing 127

Event Marketing Food Direct Mail Entertainment 127

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. Consider discussing industry trends, offering career advice, or sharing lessons learned from your own journey.

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115