Remove Management Remove Millennials Remove User-Generated
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How millennials use social media: What marketers need to know

Sprout Social

We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe, Millennials are making a pop culture comeback. After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. Side parts. Skinny jeans.

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A guide to choosing the most effective social media networks for your brand

Sprout Social

Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. Feeds and timelines have become entirely unique to the individual, based on user preferences. Users’ primary reasons for scrolling Instagram are to connect with friends and family and alleviate boredom.

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Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

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Gen Z is turning this CEO's business model upside down

Hubspot Marketing

"This whole entire generation is about to turn all of our business models on its head." I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. Gen Z is a generation of contradictions.

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Optimizing B2B Conversion Rates — All My Tips and Strategies

Hubspot Marketing

In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the content marketing manager. Garner found that 44% of millennials don’t want to interact with a sales rep before making a B2B purchase. If you’re not sure which landing page converts the most users, consider A/B testing.

B2C
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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning.

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Australian social media demographics to inform your strategy

Sprout Social

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.