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MarTech’s digital transformation experts to follow

Martech

Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed.

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Pharma marketing could shake up with Pfizer’s new generative AI

illumin

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Get to know Charlie So who is this “Charlie”?

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Announcing the 2021 Adobe Experience Maker Awards Finalists

Adobe Experience Cloud Blog

At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences. While every submission outlined different challenges and goals, each one presented a shining example of how great experiences can inspire and transform the way we engage with the world around us.

Transform 146
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How AI insights improve decision making

Sprout Social

This in-depth investigation can reveal significant regional differences in perception and enable targeted, culturally sensitive crisis management strategies. An example could be a hospital network leveraging NLP-based text analytics to transform unstructured EMR progress notes into searchable and organized data.

Transform 110
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Announcing the 2021 Adobe Experience Maker Awards Finalists

Adobe Experience Cloud Blog

At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences. While every submission outlined different challenges and goals, each one presented a shining example of how great experiences can inspire and transform the way we engage with the world around us.

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When it comes to marketing technology, ends come before means

Martech

said Cesar Brea, partner at global management consulting firm Bain & Company. When it comes to digital transformation…our overall strategy is entrenched in our overarching business objective. Read next: Breaking down the digital transformation of today’s customer journeys. What changed?

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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

The benefits of this digital transformation are countless. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. Digital Marketing Specialties Are Endless. Why should you specialize in e-commerce marketing?