Hootsuite

OCTOBER 20, 2020

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Get the report now.

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Rock Content

AUGUST 21, 2020

The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. The path chosen for almost all of them is a concept called Digital Transformation. Why companies need Digital Transformation?

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Duct Tape Marketing

APRIL 10, 2024

Dave and I uncover the transformative power of delegation, shedding light on how mastering this skill can revolutionize both your business and personal life. It's time to transform your approach. And then I moved on to my biggest accomplishment in businesses of being rated best places to work in New York for five years in a row.

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Transform Copywriting Management Communications 65

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

Together we will deliver an unrivaled solution that will place customer experience and engagement at the heart of digital transformation. Adobe and Marketo both share an unwavering belief in the power of content and data to drive business results.

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Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. shoppers, it’s not a top priority as cost concerns grow,” said Laura Connell, consumer trends manager for consumer intelligence company GWI. Dig deeper: No–code tools are transforming marketers into makers.

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Transform Retail Shoppers Price 95

Sprout Social

FEBRUARY 26, 2024

PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place. Brands in regulated industries need a plan in place to address compliance risks and guidelines, so they can show up for their customers.

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Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. You can learn from industry experts and be inspired by incredible spotlight talent.

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Transform Finance Energy Customer 63

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. This helps us to give a clear picture of the future of in-housing and digital transformation. Next steps in your digital transformation journey.

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Transform Influencer Marketing Entertainment Retail 52

Bannerflow

SEPTEMBER 26, 2022

As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. Within that new landscape is the need to seamlessly integrate a social media strategy and ensure it is leveraged as part of the wider digital transformation drive. But how do you build a strategy that drives digital transformation?

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Transform User-Generated Customer loyalty B2C 52

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. This helps us to give a clear picture of the future of in-housing and digital transformation. Next steps in your digital transformation journey.

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Transform Influencer Marketing Entertainment Retail 52

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. The idea and purpose behind it are to drive digital transformation, evolve an organization, do smarter marketing, save time and money and produce better outputs. 21:56] Where are your favorite places to find AI tools? [23:15]

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Martech

MARCH 31, 2022

Later, he found more balance, challenging constraints at critical junctures while channeling his creative genius to transform industries. While HOF has its place for legit emergencies, it’s not viable long term as its “crack the whip” impact is painful for MOps, especially during last-mile execution.

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Transform CMO Whitepaper Marketing 106

Martech

OCTOBER 20, 2021

By taking this step, not only did Samsung avoid alienating users who needed help — they also managed to elevate CX and achieved a 19% increase in customer engagement on the support site. Managing a site of approximately 2,500 help articles became too labor-intensive for Messina’s small team. Traffic to the website exploded.

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Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

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Duct Tape Marketing

MARCH 23, 2022

How Self-Coaching Can Transform Your Life And Career written by John Jantsch read more at Duct Tape Marketing. David is also the Co-author of his newest book – Take Charge of You: How Self Coaching Can Transform Your Life and Career. We dive into how self-coaching can help you fast-track success and transform your life.

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Transform Shipping Education Finance 88

Buffer Marketing

AUGUST 16, 2023

For starters, you can do your research or hire dedicated business development managers to help prospect in target markets. Don't spread yourself too thin by trying to expand into five new places at once. Moreover, we provided crisis management training to equip leaders with the skills to handle crisis situations effectively.

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Duct Tape Marketing

DECEMBER 21, 2023

The Negativity Fast: How a Simple Practice Can Transform Your Life written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Anthony Iannarino, a renowned expert in B2B sales, bestselling author, and advocate for positivity.

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Welcome Software

JUNE 6, 2022

They are all facets of digital transformation in retail. Retail businesses that thrive adopt digital transformation strategies, which means it’s crucial to understand and apply them. So, to start, let’s define digital transformation in retail. So, to start, let’s define digital transformation in retail.

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Martech

NOVEMBER 4, 2021

set out to transform its marketing department to agile. Today, the stakeholders are out of the day-to-day, rarely check the boards ( Monday.com is how they manage their work) and for the most part trust the marketing teams to take their goals and find the appropriate tactics. decided to transition to agile marketing.

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Transform Marketing Marketers Communications 85

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. We expect significant changes in how PPC managers work over the next few years.

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Management Transform CRM SEO 141

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

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Management Transform Whitepaper Marketing 79

Search Engine Land

FEBRUARY 23, 2024

Without effective project management, this constant influx of work can quickly become overwhelming. There is a significant difference between removing dead weight and smart redirections and link management. The main question is: how can in-house SEO teams transform this complex dashboard into a more strategic one?

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Management SEO Transform Communications 119

Jeff Bullas

FEBRUARY 21, 2023

Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. As we continue to develop new technologies, they will inevitably shake up and transform the status quo. AI has the potential to transform this industry by making it more efficient and safer.

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Adobe Experience Cloud Blog

DECEMBER 8, 2014

As digital media technologies transform global business, energy – by and large – lags behind, stuck in a “trade shows and hand-shakes” ethos that has ruled the industry for decades. To help their organization embrace change and modernize their marketing, Phillips 66® followed the four pillars of change management outlined below.

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Transform Energy Thought Leadership Marketing 134

Martech

DECEMBER 20, 2023

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. You want to ensure you’re only storing and managing relevant and necessary assets and consistently evaluating whether or not you’re meeting the objectives you defined for your DAM.

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Management Transform User-Generated Analytics 105

Martech

NOVEMBER 10, 2022

One important area where AI and ML can be put to good use is in market data management. Here are three main steps for how to get AI and ML to work in your market data management. And it doesn’t just sit idly in your company’s databases and data management platforms. Connecting data across teams. Data is growing exponentially.

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Management Transform Finance Marketing 109

Buffer Marketing

AUGUST 16, 2023

For starters, you can do your research or hire dedicated business development managers to help prospect in target markets. Don't spread yourself too thin by trying to expand into five new places at once. Moreover, we provided crisis management training to equip leaders with the skills to handle crisis situations effectively.

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Transform PR Key Performance Indicator Thought Leadership 52

Hubspot Marketing

MARCH 20, 2024

Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Piecing everything together means getting everything in one place, in the same format, and able to be manipulated in whichever way is needed. The data comes from the U.S. and the U.K.,

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Transform Place Management Product 88

Calvyn Lee Blog

SEPTEMBER 21, 2022

IT service management (ITSM) is the backbone of most enterprise IT organisations today. ned IT support, with IT teams relying on ITSM to help manage almost every service they deliver to their colleagues and customers. ITIL can help organisations adapt to ongoing transformation and scale. Jira Service Management.

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Martech

MARCH 21, 2024

Uncover gaps where opportunities for AI integration exist — places where automation can streamline workflows or analytics can glean unprecedented insights. Analyze each tool for its utility and potential for enhancement: Does the proposed AI solution offer unique capabilities, or does it merely replicate what’s already in place?

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Martech

OCTOBER 5, 2021

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune.

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Transform Manufacturing Marketing Marketers 97

Martech

APRIL 4, 2024

Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. Improved file management within the CRM. How it helps you For managers overseeing marketing campaigns, the new filter makes it straightforward to identify and assess the performance of emails developed with AI assistance.

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CRM Management Transform User-Generated 52

Hubspot Marketing

MAY 24, 2022

As Google's Director of Product Management, Ads Privacy and Trust, David Temkin, puts it , "Developing strong relationships with customers has always been critical for brands to build a successful business, and this becomes even more vital in a privacy-first world.". How can you prepare for a privacy-first world?

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Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Here are the main approaches to making sure that activation takes place in your business. Mistakes to avoid.

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Transform New Markets Retail New Technology 123

Hubspot Marketing

JUNE 20, 2022

Having the right people in place on your content team is not enough. In this post, we’ll cover the topic of content workflow — what it is, how to manage it, and how you can create one for your business. Strategists, writers, editors, and managers are people you would have on your content team. Content Workflow Management.

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Management Copywriting Transform Succession Management 120

Marketing Insider Group

APRIL 18, 2013

CMOs see the need to define the vision and path to real marketing transformation. Earlier this month, Caren Fleit and Brigitte Morel-Curran from Korn-Ferry released “ The transformative CMO : Three must-have competencies to meet the growing demands placed on marketing leaders.” ( No registration required. ). Image Source.

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Martech

MAY 9, 2024

How the rise of the marketing generalist will impact marketing organizations and workflows AI has the potential to radically transform today’s typical marketing organization and to wipe out the typical campaign flow as every marketer becomes a marketing generalist and takes over most of the work done today in silos. How far could this scale?

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