SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Are they founders, managers, or directors? What are their business goals?

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Adobe Experience Cloud Blog

MAY 21, 2013

By thinking of strategic ways you can incorporate your great thought leadership in other aspects of your marketing, you can extend the life of content and get much more use out of each piece. Help your customers get the most out of your product with thoughtful blogs, whitepapers, or visual infographics. Enabling Sales.

Whitepaper 134

Whitepaper Thought Leadership Education SEO 134

Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. Sponsored posts are another tool that allows you to reach a targeted audience beyond your immediate followers by posting thought leadership content.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. Thought leadership: Establishing your brand as an authority in your field. ebooks, whitepapers). Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Tiecas

JULY 15, 2024

Most small- to mid-size manufacturers lack the in-house resources and expertise to manage all aspects of creating and regularly publishing customer-centric industrial content. Thought leadership content goes beyond technical details and product specifications. Check out our Industrial Content Creation Service.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Adobe Experience Cloud Blog

OCTOBER 14, 2008

From reading your blog, I see that you write a lot about lead management and lead generation, what are your top 3 tips to help companies develop integrated campaigns to generate more high-quality sales leads? Work with publishers who are syndicating your white papers on their sites. This is a great question.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Adobe Experience Cloud Blog

JANUARY 22, 2020

It’s easy to overlook the middle of the funnel because it involves many different priorities, from quality to quantity to speed to customer experience, and it can be the most difficult stage to manage. What exactly is the middle of the funnel? Additionally, data quality directly affects lead quality. How did you fix it?

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Here is a list of my top level key priorities: Creating thought leadership pieces (from initial copy development to asset production).

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Adobe Experience Cloud Blog

OCTOBER 25, 2012

Shouldn’t white papers be gated? And since ungated content is more shareable, it helps build the thought leadership and trust that it takes for a visitor to decide to fill out a form. How many whitepapers or fact sheets should be syndicated on average to improve funnel conversion? But that simply is not the case.

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Whitepaper Content Marketing Thought Leadership eBook 129

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 74

Thought Leadership Whitepaper Transform Marketing 74

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Author: Joe Paone One of the first interviews I had in college was with a local money manager who was looking for a new recruit to make calls and drive business. I thought about the people I knew and the money they had, and then politely declined his offer to live off of Ramen noodles for the foreseeable future.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. They can also take a complex problem or solution and make it more manageable. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise. PDF Checklists.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Welcome Software

NOVEMBER 11, 2024

A narrow AI strategy focuses on applying AI to specific tasks or processes, such as automating customer service with chatbots or optimizing inventory management. This allows your team to focus on areas where their emotional intelligence, thought leadership, and personal touch truly shine.

Transform 72

Transform Whitepaper Thought Leadership eCommerce 72

Adobe Experience Cloud Blog

MAY 13, 2009

This messaging should then be incorporated into lead generation efforts, white papers, success stories, sales collateral and sales tools. These services alert marketers and sellers to key events, management changes, and more -- all within their CRM system. Lead generation, lead management and. lead nurturing.

Thought Leadership 67

Thought Leadership Whitepaper Marketing Marketers 67

Marketing Insider Group

FEBRUARY 17, 2011

I met Anol during #B2BChat sessions on twitter but have come to really respect the thought leadership they are providing. And Asuthosh Nair & Jaspreet Sidhu from GetIt Comms recently published this great whitepaper on Social Media for B2B Marketing. Get Cracking: The paper emphasizes that it is not enough to be visible.

Whitepaper 102

Whitepaper Thought Leadership B2C Marketing 102

Adobe Experience Cloud Blog

OCTOBER 12, 2015

On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. The white paper will address this and answer, “How do marketing leaders at all levels work to solve this issue?” Recurring symptoms.

Whitepaper 134

Whitepaper Thought Leadership Direct Mail CMO 134

Adobe Experience Cloud Blog

APRIL 10, 2018

By being aware of competitive and industry insights, you can ensure your community management strategy isn’t created in a bubble. You may want to create a video, infographic, blog, whitepaper, or webinar. Community management is all about joining conversations. Agile and competitive strategies are never created in bubbles.

Management 133

Management Whitepaper Thought Leadership Promotion 133

illumin

MARCH 6, 2025

A brief look at the financial and tax preparation services world Financial services encompass a broad range of offerings designed to manage money for individuals, businesses, and governments. For late filers, showcase your ability to manage complex returns efficiently, even under tight deadlines. trillion in 2024 to $35.86

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Marketing Insider Group

JUNE 30, 2020

White Papers. White papers need to be some of your best content. Writing white papers will help establish this credibility, and it can also be used to drive people to your website by sharing it on social media or through email. Like white papers, eBooks will be some of the best content that you provide.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Second, let visitors fill out forms to access white papers or eBooks. B2B organizations that take advantage of customer data, analytics, and marketing automation tools to generate and manage leads will have greater success at garnering engagement and beating out the competition.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Adobe Experience Cloud Blog

AUGUST 6, 2009

  His success with Green Leads and previously as CMO of two software companies combine with his thought leadership in social media lends to some great insight in this B2B Marketing thought leader interview.   They read whitepapers.  What is B2B appointment setting ? And why is it important to marketers?

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Trade Press Services Newsletter

JANUARY 4, 2024

Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service? Click here to download our eight-step model that delivers a structured approach for planning, managing and optimizing marketing initiatives. Set sail with thought leadership opportunities.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Adobe Experience Cloud Blog

MARCH 14, 2015

Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!). Document and communicate your data model and lead management processes : And, be sure to update them. I know that sounds boring. You have to do both.

Transform 134

Transform Whitepaper Thought Leadership Customer Journey 134

Adobe Experience Cloud Blog

MARCH 26, 2012

The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. E nsure that your content can be easily found. Need more help? and Maria Pergolino, Sr.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. Unfortunately, too many managers believe that they’re the only ones who need to know how everything will fit together. What about a whitepaper?

Thought Leadership 134

Thought Leadership Whitepaper Entertainment Content Marketing 134

Adobe Experience Cloud Blog

OCTOBER 8, 2020

With marketing automation, you can deploy a campaign fully integrated with your webinar hosting platform that manages invitations, reminders, participation and follow-up in the space of a few clicks. . What content do you have at your disposal (white paper, thought leadership , demo videos, etc )?

Whitepaper 129

Whitepaper Thought Leadership Marketing Automation Platform Marketing 129

Adobe Experience Cloud Blog

APRIL 1, 2011

They are a great way to promote thought leadership and generate leads. Using lead management and marketing automation systems, we can narrow our focus and choose a target audience based on industry, job role, and previous interest. Part of a webinar’s success depends on finding the right audience to promote it to.

Whitepaper 133

Whitepaper Thought Leadership Promotion User-Generated 133

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads.

Thought Leadership 61

Thought Leadership Whitepaper Shipping User-Generated 61

Hootsuite

APRIL 29, 2025

The question is, how will you manage it? And since its part of the Hootsuite social media management platform, you can boost and track all of your social engagement in one place. It has just about everything you could ask for when youre managing a huge group of advocates especially if they work in different geos and job functions.

Price 58

Price User-Generated Thought Leadership Whitepaper 58

Marketing Insider Group

JULY 3, 2015

A ton of confetti dropped from the roof-top and spread over a block of people has a much different effect than unloading a pallet of paper in the middle of that one block. The same effect goes for thought leadership content. One 18-page white paper placed on your company website can only be so effective.

Thought Leadership 94

Thought Leadership Whitepaper CMO Content Marketing 94

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

It’s easy to overlook the middle of the funnel because it involves many different priorities, from quality to quantity to speed to customer experience, and it can be the most difficult to manage. What is the middle of the funnel? Additionally, data quality directly affects lead quality. Marketing can alleviate this problem to an extent.

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

SocialPilot

APRIL 23, 2025

Reputation management: 53% of consumers expect your brand to respond to their questions within a week. Social media gives your brand an immediate response channel, allowing you to effectively manage crises and build credibility. They involve engaging your audience, positioning your brand as a market leader, and managing its reputation.

PR 40

PR Branding Whitepaper Thought Leadership 40

Adobe Experience Cloud Blog

MAY 27, 2009

Kristen is the author of " Rivers of Revenue: What to do when the money stops flowing " as well as the Revenue Journal blog , and is founder of Zhivago Management Partners, Inc. Doing this, I have been able to unite selling and marketing people — and company management — in a way that they have never been united before.

Thought Leadership 53

Thought Leadership Whitepaper Energy Manufacturing 53

Hubspot Marketing

FEBRUARY 25, 2025

But, people arent often meeting in committees for weeks to buy paper towels or ground beef. In a B2B selling process, youre managing more user needs and touch points. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines. What does that look like in the marketing funnel?

Transform 83

Transform Marketing Marketers Gen Z 83

Adobe Experience Cloud Blog

JULY 5, 2012

A great way to deliver your high value content to the correct prospects is through content syndication–a content sharing strategy that can be used to promote your whitepapers, articles, news releases, etc. When a person can connect with you and your thought leadership, you are likely to gain them as a future customer.

Whitepaper 109

Whitepaper Thought Leadership Promotion Education 109

Adobe Experience Cloud Blog

AUGUST 15, 2017

Today, online learning-management systems provide course builders that simplify e-learning program set up and enable you to present information that’s visually appealing. Customer Relationship Management to manage customer data and record reps’ interactions with them. I’d love to hear about how you’re enabling your sales team.

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Whitepaper Thought Leadership eBook Communications 134

Marketing Insider Group

JUNE 14, 2020

Marketers are thus looking to develop an effective content strategy that will allow them to maintain the brand’s identity and boost marketing ROI, while improving their brand’s authority and thought leadership in the space. This is where effective thought leadership comes in. The result? Credibility and trust.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145