Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. But can generative AI be used to save time, or is it just another tool that adds noise to our workflows? You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping.

Whitepaper

Marketing Insider Group

JULY 7, 2025

A piece might attract thousands of clicks but generate little actual engagement or sales impact. Users expect tailored experiences that speak directly to their interests, needs, and stage in the buying process. White papers build credibility and generate high-quality leads. Are visitors truly reading the content?

Whitepaper

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Are they founders, managers, or directors? Why does all of this matter?

Thought Leadership

Martech

APRIL 10, 2025

Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has been focused on chatbots and creating new blog posts, a quiet revolution has been brewing in Digital Asset Management (DAM).

Whitepaper

Lynton Web

JANUARY 2, 2025

For example, if a prospect downloaded a whitepaper three months ago but hasn't engaged since, their engagement score will reflect this declining activity. For Enterprise users, the system employs AI-assisted scoring recommendations, analyzing your existing customer base to identify the most relevant criteria for your business.

Transform

Tiecas

JULY 15, 2024

Writing Technical Content: The Shift from Information to Conversion While all technical content aims to inform, not all technical content is created equal when it comes to lead generation and conversion. White papers: In-depth white papers that establish your thought leadership and expertise.

Whitepaper

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Amanda Wood Senior Manager, Social Marketing at Hootsuite Step 2.

Social Media Marketing

Marketing Insider Group

SEPTEMBER 24, 2024

There are more than three billion active monthly users on Facebook alone, and learning how to become a good social media marketer means connecting with a chunk of those people. It’s also required to drive meaningful change within the organization and effectively generate marketing results that are important to the business.

Transform

Hubspot Marketing

FEBRUARY 25, 2025

But, people arent often meeting in committees for weeks to buy paper towels or ground beef. In a B2B selling process, youre managing more user needs and touch points. social responsibility) User-generated content. And how much revenue are they generating? Right behind them is Gen Z. Timing matters.

Transform

SocialPilot

MAY 8, 2025

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. The result?

Gen Z

Martech

FEBRUARY 27, 2025

Automation cuts costs by reducing the resources spent on lead management, enabling your team to allocate budgets more effectively. Modern marketing automation allows you to tailor emails based on user behavior, such as interacting with certain content or attending a webinar, ensuring your messaging is always relevant. Processing.

Transform

Backlinko

MAY 31, 2025

A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule all in one place. They also become a nightmare to manage. The best social calendars capture just what matters without drowning in excessive detail. Take this post by HubSpot as an example.

User-Generated

Martech

MARCH 27, 2025

While researching unstructured data management trends, I came across this ChatGPT summary of various articles, and I immediately laughed out loud. If youre a martech or MOps leader charged with the management and quality of your organization’s data, this isnt necessarily uplifting news. Processing.

CRM

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Content downloads : Offering ebooks, whitepapers, and other resources. Sales conversion : Turning leads, trial users, or freemium users into paying customers.

User-Generated

Lynton Web

DECEMBER 29, 2024

Marketing teams are able to generate more qualified leads because they can see which channels drive real results. Without lifecycle stages or lead management standardized processes, you're stuck guessing who to talk to next. Enabling Marketers with Lead Management Success Lead Scoring If every lead looks the same, where do you start?

Customer Journey

SocialPilot

JUNE 18, 2025

I’ve worked with social media managers, agencies, and business owners who’ve wrestled with the same thing. Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. See how they engage with their community without fail.

Real Estate

SocialPilot

MARCH 26, 2025

Source Social Media Share of Voice Calculating the social media share of voice lets you assess how many users mention your brand and products on social media compared to your rivals. Heres how to go about it: Begin by tracking your brand’s impressions generated by the PPC campaigns over a specific period.

PR

Customers.ai

JANUARY 2, 2025

Engagement : Target active users differently than those whove gone quiet. Pro Tip : Manage frequency rules and ensure youre not spamming your audience with overlapping triggers aka dont get trigger happy! The ROI Impact: For a store generating $50,000/month, recovering 15% of abandoned carts adds an extra $7,500/month to revenue.

Email Marketing

Lusha

NOVEMBER 11, 2024

Could you speed up your lead generation and connect with decision-makers who actually want your product or service? That’s what online lead-generation platforms offer. Understanding B2B Lead Generation What is B2B Lead Generation? B2B lead generation is essential for sales and marketing in any B2B company.

CRM

Martech

JANUARY 15, 2025

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. For users, Bluesky will be the space where algorithms dont dictate what they see, Romero said.

Gen Z

SocialPilot

AUGUST 1, 2025

This powerful AI tool is changing the way businesses manage social media, making content creation faster, easier, and more efficient. 11 Creative Ways to Use ChatGPT for Social Media There are eleven ways you can effectively use ChatGPT for social media, from content ideation to proofreading and image generation. Sounds amazing, right?

User-Generated

Hootsuite

APRIL 29, 2025

The question is, how will you manage it? Kim Snow is the Head of Demand Generation at TeamOhana. And since its part of the Hootsuite social media management platform, you can boost and track all of your social engagement in one place. Plus, the Amplify mobile app lets user share on the fly. Who is this for?

Price

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. What Exactly is Inbound Lead Generation? Inbound lead generation flips the script on traditional sales. Cost Generally more budget-friendly. Think of inbound lead generation as a garden.

CRM

Hubspot Marketing

MARCH 5, 2025

As I said, theres no one way to report on B2B analytics, so I spoke to B2B marketers who manage analytics for B2B companies daily. To find out what metrics B2B marketers are tracking, I reached out to marketing managers who shared the B2B marketing analytics they track and why. Table of Contents What is B2B marketing analytics?

Analytics

Martech

MAY 13, 2025

By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. Retrieval-Augmented Generation, or RAG, involves supplying GenAI models with external context carefully selected data or content to produce more accurate, relevant and targeted outputs.

Transform

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. With the growing number of social media users, integrating social media platforms into your brand’s PR strategy is necessary. Community building: This is the heart of PR.

PR

SocialPilot

JULY 16, 2025

Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. According to LinkedIn’s own data (2024) , thought leadership content on LinkedIn generates 2x more engagement than company-centric posts.

Thought Leadership

SocialPilot

JULY 4, 2025

billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. Boosting Conversions and Sales 60% of B2C businesses generated their leads through social media. And with over 5.24 The question is: will they stop and buy from you?

B2C

SocialPilot

JULY 4, 2025

billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. Boosting Conversions and Sales 60% of B2C businesses generated their leads through social media. And with over 5.24 The question is: will they stop and buy from you?

B2C

Welcome Software

JULY 3, 2025

👋 AI instructions vs AI prompts To get the most out of AI these days, it's really important to understand the difference between system instructions and user prompts. User prompts are like individual commands— narrow , immediate , and user - controlled , but always within the boundaries set by the system instructions.

User-Generated

Animalz blog

JULY 29, 2025

As Jennifer says, “We’re really starting to get on the cusp of showing how [content] yields more than just storytelling … but also generating pipeline, influencing and creating actual revenue.” Before Zoom, Jennifer honed her skills at TaxJar as Content Marketing Manager, turning complex tax topics into engaging, SEO-driven resources.

PR

SocialPilot

JUNE 26, 2025

billion active social media users worldwide. Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. The statistics for 2025 show that there are 5.24

Gen Z

Animalz blog

JULY 8, 2025

Technical users want actionable templates. It’s a smart model for teams who want productivity gains but worry about AI-generated content. And we ended up doing this calculation and finding that the blog generated 454%. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry.

Thought Leadership

Animalz blog

JUNE 10, 2025

Check out other episodes in the season here Links and Resources From the Episode Zoom (07:51): Rhonda led social and content as daily active users jumped from 10 million to 300 million during the pandemic, driving huge brand and content growth. whitepapers and find out how to set the new benchmark for your industry.

Whitepaper

Exposure Ninja

DECEMBER 12, 2024

Google’s UK users have dropped year-over-year for the first time ever – and that’s before ChatGPT even had web search capabilities. Just ask Unbounce – they went from owning the featured snippet for ‘how to improve sales conversion rate’ to being buried beneath AI-generated content. Their traffic?

Thought Leadership

Search Engine Land

JULY 26, 2024

Informative content can help influence users’ purchasing decisions or even empower users to make the right decisions. Content will help you weather generative search It’s not just customers changing their behaviors, but also Google itself. Schedule and manage: Use a content calendar to effectively schedule your content.

Branding

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper