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How to Target Millennials Through Paid Ads

Neil Patel

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

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Will Millennials Change Manufacturing?

Duct Tape Marketing

Will Millennials Change Manufacturing? is taking its place in manufacturing — and the experts are betting this tech-savvy cohort is ready to stir things up. Dark, dirty and dangerous — mention the 3Ds of old-time manufacturing and HR managers shudder. The largest generation in the U.S.

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The B2B case for retention marketing: 7 key tactics

Martech

Millennials and Gen Z are rapidly entering the B2B buying group. Buyers may place orders on their phones but still buy for their companies. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. This last one is a biggie.

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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. His grandfather also shared the importance of conserving the outdoor places they love. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020).

Retail 101
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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

If your target audience includes Gen Zers or millennials, employee-generated content is a must. Online behavior: Knowing where your prospects go when they’re online helps you publish content at a time and place when they’re likely to read or watch it. Add Authenticity with User-Generated Content.

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The benefits of extending Optimizely into a B2B app

Welcome Software

In fact, at the time of the study, only 17% of the wholesale purchase journey was attributed to sales rep interactions and, among millennials, fully 44% said they prefer no sales rep interaction at all when making buying decisions. In fact, B2B ecommerce sales grew faster than all other manufacturing and distributor sales in the U.S.

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The benefits of extending Optimizely into a B2B app

Welcome Software

In fact, at the time of the study, only 17% of the wholesale purchase journey was attributed to sales rep interactions and, among millennials, fully 44% said they prefer no sales rep interaction at all when making buying decisions. In fact, B2B ecommerce sales grew faster than all other manufacturing and distributor sales in the U.S.