Set Up

JANUARY 21, 2025

PR took quite a dip this year, decreasing from 50% to 27% of Clients saying they need PR assistance. Client Priority #3 | The PR Decline The dip in the demand for PR servicesfrom 50% in 2023 to 27% in 2024could partially be attributed to a shift in how businesses perceive the risks associated with public stances and "cancel culture."

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Hubspot Marketing

JUNE 17, 2025

If you do enough market research , you should have detailed information on personas and buying behaviors. Julian Knox , marketing and PR coordinator at Web Search Optimisation , took a different approach to framing value. Source What I like: Google Trends is great for market research and content strategy.

Branding 96

Branding Price CRM Marketers 96

SocialPilot

FEBRUARY 13, 2025

Take the example of United Airlines they faced a PR disaster after a viral incident wherein a passenger was forcibly removed from a United Airlines flight. This incident was captured on video and spread rapidly across social media, causing significant public outrage and a PR crisis for the company.

Food 64

Food User-Generated PR Management 64

Hubspot Marketing

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?".

PR 144

PR Communications Price Management 144

Duct Tape Marketing

SEPTEMBER 10, 2020

How to Use PR to Build Credibility for Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Gloria Chou. In this episode of the Duct Tape Marketing Podcast , I interview Gloria Chou, former TV producer and U.S. Diplomat, and founder of Gloria Chou PR. Like this show?

PR 94

PR Market Research Digital Marketing SEO 94

Adobe Experience Cloud Blog

APRIL 29, 2020

The influence of digital PR. Influence of digital PR. Digital PR (public relations) is a pillar of digital marketing that focuses on media relations, thought leadership, and relationship marketing. While link building is not the primary (or even secondary) goal of digital PR, it can be a pivotal link building tool.

Branding 174

Branding PR Thought Leadership SEO 174

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Gini Dietrich, Founder of Spin Sucks , recognizes the momentum that built when Spin Sucks (the book) started getting picked up and shared by PR professionals: When Spin Sucks was published, I introduced the model we use internally for our clients, called the PESO Model*. The big coup came when Mashable interviewed me for a story.

Content Marketing 135

Content Marketing PR Thought Leadership Transform 135

Hubspot Marketing

OCTOBER 17, 2019

Specific marketing goals that coincide with your business goals. At this point, your market research and planning should help you visualize how your strategy will be executed (and by which teams). Small Girls PR. Digital strategy: Event marketing. Existing paid, owned, and earned media inventory.

Marketing Strategy 145

Marketing Strategy PR eBook User-Generated 145

Hubspot Marketing

JUNE 1, 2017

8) Market Research Analysts. Why: Market research analysts play an incredibly important role in the development of messaging, content, and products, but automated AI and surveys can compile this information more and more easily. Likelihood: 61%. 9) Advertising Salespeople. 4) Public Relations Managers. Likelihood: 1.5%.

Telemarketing 145

Telemarketing PR Market Research Management 145

Sprout Social

JULY 1, 2021

For example, someone searching for a PR agency won’t just search “PR agency.” They’re going to look for one in their industry or market such as “Houston restaurant PR agency.” A key part of conducting B2B market research for your company includes creating buyer personas. Create buyer personas.

SEO 143

SEO B2C PR Whitepaper 143

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 114

Transform PR User-Generated Retail 114

Search Engine Journal

FEBRUARY 15, 2023

People talk about what they want to read and a good digital PR professional must know what to share. So, I’m going to teach you how to improve your link building strategy by achieving important links using data-driven journalism, marketing research, and Google Forms. Original research makes great linkbait!

Transform 101

Transform PR Market Research SEO 101

Marketing Insider Group

AUGUST 2, 2021

When speaking about personal branding , Bob Goldwater, founder of the Birth Injury Lawyers Group, explains that “any PR firm worth its salt can come up with a terrific campaign that emphasizes a caring, personalized approach, but if the everyday reality doesn’t measure up, word will get out fast.”.

Branding 143

Branding PR Market Trends Market Research 143

SmartBrief - Marketing

MAY 12, 2024

Resources, such as the Asian American Advertising Federation (3AF) , have been helping marketers in their brand journey since 1999. 3AF’s experts include media, marketing research firms, PR firms, advertising agencies and other vendors and partners who not only have the pulse of the AANHPI consumer but also cultural insights and expertise.

Branding 121

Branding Food PR Fashion 121

Hubspot Marketing

NOVEMBER 19, 2020

When expanding your market, you face the potential need for net new or revised buyer personas, which are semi-fictional representations of your ideal customer based on market research and real data about your existing customers. Research Your Market. Featured Tool: HubSpot Market Research Kit.

Marketers 145

Marketers Marketing Marketing Plan User-Generated 145

Neil Patel

APRIL 21, 2021

Since I market a blogger outreach tool for my company, the influencers that I’ve targeted are PR and marketing blogs that emphasize content and influencer marketing. Followers of these blogs usually are PR professionals and marketers who want to keep up with the latest technology and trends in their field.

Fashion 139

Fashion Outbound Marketing PR Influencer Marketing 139

Sprout Social

NOVEMBER 14, 2022

How much social volume do our PR efforts and thought leadership content generate? As Mike Blight, Sprout’s Senior Market Research Manager, puts it, “Listening is like Pandora’s Box. We’re able to answer questions like: How do we compare to our competitors? Optimize your content strategy.

Marketing Strategy 135

Marketing Strategy Thought Leadership Transform PR 135

Search Engine Land

FEBRUARY 16, 2023

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. PR is such a treasure trove to SEO practitioners.

SEO 94

SEO PR Key Performance Indicator Communications 94

Adobe Experience Cloud Blog

DECEMBER 4, 2018

Product marketing identifies the group of customers that is the best fit for driving growth. This is brought to life through market research and real data about existing customers. I’ve always been a firm believer that product marketing is not an armchair quarterback role. Keys to Knowing Your Customer. Video Production.

Product Marketing 134

Product Marketing Product PR Price 134

Sprout Social

FEBRUARY 19, 2024

This capability helps PR, social and customer service teams to immediately address such comments and take appropriate action. Companies today have access to innovative market research methods that can bring key insights within minutes, compared to traditional time-consuming approaches like written surveys and focus groups.

Marketing Strategy 136

Marketing Strategy Manufacturing PR Marketers 136

Hubspot Marketing

SEPTEMBER 7, 2022

Any social media marketer can tell you that a successful brand needs to be adaptable and reflect changes in user behavior, but this constant need for innovation can be met with huge success, or a PR blunder. Instagram experienced the latter.

Gen Z 141

Gen Z Branding User-Generated Millennials 141

Rock Content

APRIL 20, 2023

Lead generation shouldn’t be put on the back burner, especially not when it comes to product marketing. While you might think your product will sell itself, conventional marketing (such as email campaigns, PR activities, and targeted ads) is a great way to reach potential customers and build brand awareness.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Hootsuite

SEPTEMBER 19, 2019

Stay informed about trends and tools in social media, marketing, technology and advertising. Contribute to and/or own the company’s social media PR crisis policy. That means market research, audience segmentation, finding the right stat, or just fact-checking who won the Super Bowl last year. They are super-organized.

Management 112

Management PR Key Performance Indicator Analytics 112

Rock Content

SEPTEMBER 6, 2023

It evolves with the market and changing consumer needs. Here’s an overview of what makes a real estate marketing strategy strong enough to make the most of any set of market conditions. Where is your chosen niche market likely headed next? Naturally, your approach to content marketing is part of that.

Real Estate 98

Real Estate PR Marketers Marketing 98

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 143

Social Media Marketing Marketers Marketing Influencer Marketing 143

Hubspot Marketing

JANUARY 7, 2024

Growth Marketer Career path: Digital Marketing Responsibilities Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email. Income Product marketers make between $64,000 and $134,000. Income PR managers make between $48,000 and $104,000.

Copywriting 131

Copywriting CMO PR Social Media Marketing 131

Calvyn Lee Blog

JANUARY 18, 2022

The internet marketing tree is composed by: SEM, directories and listing, email marketing, social marketing, PR, online advertising, website. As part of your new marketing role, you are asked to create your company’s buyer persona. Market research. You respond: A specific page view. a single sales.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketers 130

Hootsuite

DECEMBER 13, 2024

Market intelligence Market intelligence is data about factors outside your business, including: Demographics in your current regional market, or a new region you want to enter. Market research about size, growth rate, and other benchmarks. It could point to a mounting PR crisis. Current industry trends.

PR 96

PR Price SEO Analytics 96

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Level: Beginner – intermediate.

Social Media Marketing 142

Social Media Marketing Price Marketers Marketing 142

Adobe Experience Cloud Blog

APRIL 23, 2012

The B2B marketer that takes the time to know and understand the challenges their prospects face has a better chance of creating content that’s relevant. Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze.

Whitepaper 114

Whitepaper Inbound Marketing eBook Outbound Marketing 114

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Transform 96

Transform Gen Z PR Market Research 96

Sprout Social

AUGUST 30, 2023

For example, at a previous company I worked for, the PR team held quarterly social media trainings for new employees. And if your product team needs social for market research and customer feedback, get them up to speed on social listening.

Branding 141

Branding Copywriting PR Promotion 141

Hootsuite

NOVEMBER 25, 2019

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. Try using social media for financial services industry research. The use of social media in financial services organizations is no longer an option.

Finance 145

Finance Food PR Management 145

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. It’s time to #DetoxYourFeed ?

Influencer Marketing 129

Influencer Marketing User-Generated Key Performance Indicator Analytics 129

Sprout Social

APRIL 13, 2017

New influencer marketing research from Traackr found the top influencer marketing goals to be improving brand advocacy (94%), expanding brand awareness (92%), and reaching new target audiences. Does the influencer have an engaged niche audience you haven’t been able to otherwise attract to your brand?

Influencer Marketing 110

Influencer Marketing Price User-Generated PR 110

Hubspot Marketing

JUNE 28, 2023

Social Media Marketing Social media marketing proficiency demonstrates your ability to create and implement effective campaigns that boost brand awareness, engagement, and conversions. With over 93% of businesses on social media, this skill is critical for most marketing strategies.

Digital Marketing 123

Digital Marketing CRM Management User-Generated 123

Martech

OCTOBER 14, 2022

To support those roles, CMOs have a laundry list of responsibilities that includes the following: Creating and implementing marketing campaigns. Overseeing market research. Overseeing all PR and public-facing communications. Analyzing metrics. Working closely with other members of the C-suite.

CMO 129

CMO Non-Profit Transform Advertising 129