article thumbnail

How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

article thumbnail

Making the Case for Content Marketing: Research & Statistics

Rock Content

As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. Good content rocks SEO. In 2012 the Penguin update KO-ed spammy backlinks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Define Your Target Audience It’s essential to zero in on those with a genuine interest or need for what you offer to reach your target audience. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. Helping to engage its target market.

PR 104
article thumbnail

The Complete Guide to Online Customer Research

Neil Patel

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. However, it’s essential to recognize that marketing isn’t a guessing game. Deep, ongoing market research is one of the best ways to truly understand your customers.

Customer 111
article thumbnail

How to Plan Your Content Creation Strategy?

Internet Marketing Ninjas

Content is fundamental to an SEO strategy on many levels. If you target people who likes to spend time on Youtube, create solid video content, etc. How to identify your target market? Hire ninjas to get help creating an effective SEO strategy that will improve your rankings and solidify your sales funnel.

SEO 128
article thumbnail

How to build a competitive analysis report with examples and tools

Sprout Social

It’s also important to identify your SEO competitors as they can sometimes differ from your business competitors. You can find SEO competitors by using keyword research tools to check who’s ranking for your target keywords.

Price 89
article thumbnail

Competitor Analysis: Core Principles and How to Conduct One

Backlinko

Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. This guide, rooted in Backlinko’s expert approach to digital marketing strategies, delves into the nuts and bolts of effective competitor analysis.

SEO 89