Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material.

Whitepaper 133

Whitepaper Information Technology Retail Marketing 133

Adobe Experience Cloud Blog

APRIL 23, 2012

The B2B marketer that takes the time to know and understand the challenges their prospects face has a better chance of creating content that’s relevant. Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Content Marketing Institute

NOVEMBER 6, 2017

White papers. White papers are among the best types of cornerstone content. Forty-two percent of the responding SEO experts have created white papers and 60% of those find them to be ideal content for earning links. 60% of responding #SEO experts find white papers ideal #content for earning links.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Adobe Experience Cloud Blog

OCTOBER 14, 2010

You’ve created a new white paper. In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Content Marketing Playbook - 42 Ways to Connect with Customers. 2010 B2B Content Marketing Research.

Whitepaper 99

Whitepaper Content Marketing eBook Marketing 99

Martech

AUGUST 10, 2021

I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. That’s all. Read more here.

Whitepaper 113

Whitepaper Transform CMO Market Segmentation 113

Marketing Insider Group

JULY 5, 2015

This content marketing research indicates customers are counting on content to help them make their decision. Leverage, a paid research report, white paper, or an e-book to collect on your customers’ relationship currency. Do you have another content marketing tip for your gated thought leadership?

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Sprout Social

FEBRUARY 22, 2021

to drive conversion-focused content like webinars or white papers. Implementing even a few of these tips will help you improve your B2B marketing efforts and break away from the sea of sameness on social. Retargeting ads help you reach out to people already familiar with your brand (warm leads) and can be used. Conclusion.

Whitepaper 145

Whitepaper Thought Leadership B2C Promotion 145

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. HANDPICKED RELATED CONTENT: Dataviz: A Critical Skill for Modern Marketers. CMWorld Click To Tweet.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Martech

JUNE 11, 2024

This comes through customer feedback, market research and monitoring trends. Companies can upload survey data, feedback questionnaires and even other market research and white papers. Once you understand what happened, the next logical step is to determine why it happened.

Analytics 117

Analytics Transform Whitepaper User-Generated 117

Adobe Experience Cloud Blog

JUNE 12, 2012

It was interesting to see how social marketing has taken a profound shift from being about brand awareness to being about lead generation. Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era.

Digital Marketing 122

Digital Marketing Whitepaper Marketing Marketers 122

Scoop.it!

JUNE 23, 2022

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. Plan, assess, and research.

Whitepaper 111

Whitepaper Market Research Brand Management Content Marketing 111

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Image Source: Gather Content This content marketing research indicates customers are counting on content to help them make their decision.

Whitepaper 98

Whitepaper Customer eBook Energy 98

Rock Content

APRIL 20, 2023

Source: Catalant Designing a Product Marketing Strategy Knowing how to market a product might seem impossible, but it doesn’t have to be. Below are some key steps you can take to ensure your product marketing strategy is successful and leads to better sales. Don’t believe content marketing is that big a deal?

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Marketing Insider Group

DECEMBER 15, 2014

How do you execute a marketing strategy for a company with no budget? The answer is what we now call content marketing. The company I worked for was a nationally-ranked market research firm that very few people had actually ever heard of. So I took our greatest asset: survey research.

Content Marketing 111

Content Marketing Whitepaper Thought Leadership Marketing 111

Adobe Experience Cloud Blog

AUGUST 16, 2012

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. How Leading Brands Like Molson Coors Are Winning By Combining Social And Email to learn more.

Whitepaper 130

Whitepaper Millennials Communications Advertising 130

Content Marketing Institute

OCTOBER 26, 2017

Here’s one: This example comes from a situation in which a market researcher checked LinkedIn’s Sales Navigator and qualified all the leads that came in to a medical research organization Vishal was working for, answering questions like these: Who are they? Make sure that data follows over. Streamline your processes.

Whitepaper 108

Whitepaper Pharmaceutical Marketers Marketing 108

Content Marketing Institute

MAY 4, 2018

We not only found ways content marketing can help align sales and marketing, but also uncovered best practices for how misaligned teams can increase their ability to work in concert. You can find the complete results in this white paper.

Content Marketing 109

Content Marketing Whitepaper Marketing Marketers 109

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Orbit Media Studios

JANUARY 22, 2025

If you give it your sitemap file and a competitors, it does AI competitive analysis and shares Number and types of pages Differences in service offerings and niches Use of formats such as case studies, webinars, whitepapers, etc. All is fair in love and marketing Competitive analysis is best done by a skilled, human marketing strategist.

Branding 64

Branding SEO Whitepaper CMO 64

Martech

MARCH 18, 2024

Usually, they are built from various inputs from SMEs, executives and market research to showcase your knowledge and appease search engine algorithms. How do you scale this operation without overstaying your welcome with SMEs who have full-time jobs? Generative AI. Let’s take pillar pages, for example. It doesn’t have to be.

Whitepaper 130

Whitepaper User-Generated Traditional Marketing Market Research 130

Sprout Social

JULY 1, 2021

A key part of conducting B2B market research for your company includes creating buyer personas. How will businesses know about that great white paper you spent days working on if you don’t promote it everywhere? Create buyer personas. Instead, there are some other options you can consider.

SEO 144

SEO B2C PR Whitepaper 144

Sprout Social

NOVEMBER 30, 2023

Publishing whitepapers/ebooks? Consider working with a market research firm If all this research and analysis sounds daunting, outsource the work to a market research firm. Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog?

Whitepaper 139

Whitepaper CRM Marketing Marketers 139

Rock Content

MARCH 19, 2024

Leverage high-performing content types Some content types are especially effective when it comes to streamlined B2B content marketing , so make sure you include well-crafted examples in your ongoing strategy. It’s also a solid place to position your brand as an industry authority and generate countless high-quality leads.

Whitepaper 98

Whitepaper Marketing Marketers eBook 98

Duct Tape Marketing

JULY 11, 2014

Best Practice: Segment email subscribers and leads (from white papers, etc…) early, not late. Marketing Automation for Small Business It’s guest post day here at Duct Tape Marketing and today’s. Marketing Automation: What is it and Why Should I Care?

Whitepaper 78

Whitepaper Marketing Marketers Email Marketing 78

Marketing Insider Group

JULY 17, 2012

You can use these answers to develop testimonial videos, blog posts, webcasts, whitepapers and more marketing content for each stage of the buying journey. Step 2: Formal Research. And then look to distribute the content in all of the places they told you where they went looking.

Marketing Plan 107

Marketing Plan Customer Whitepaper Entertainment 107

Content Marketing Institute

OCTOBER 4, 2018

E-guides and white papers. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. </p><br /><br /><br /><br /> <p><strong>Please include attribution to Content Marketing Institute with this graphic.</strong></p><br

Whitepaper 111

Whitepaper Entertainment Health Content Marketing 111

Lusha

DECEMBER 9, 2024

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. This could include blog posts, ebooks, whitepapers, infographics, videos, podcasts, or any other format that resonates with your audience.

CRM 52

CRM Whitepaper eBook User-Generated 52

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Analyzing your competitor's website is the fastest way to gauge their marketing efforts.

Shipping 98

Shipping Whitepaper Price eBook 98

Marketing Insider Group

MAY 15, 2023

Once you’ve done your research, start identifying their strengths and weaknesses, marketing research, and differentiation. Explore Different Marketing Channels Remember, there are tons of marketing channels you can use to effectively reach and engage your target audience! Content Marketing. Social Media.

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Rock Content

JANUARY 8, 2024

Crafting Content for Complicated B2B Products: A Winning Guide Ready to dig into what sets a successful B2B content marketing strategy apart from all the rest? Do plenty of market research Market research is just as important in B2B marketing as it is in B2C.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

Content Marketing Institute

JANUARY 28, 2019

CMI’s amazing research team conducted our annual Content Marketing research , which generated responses from 1,947 marketers across the world. Content Marketing World 2018 saw more than 3,700 marketers from more than 50 countries gather to talk about the strategic approach of content.

Whitepaper 110

Whitepaper B2C Communications Marketing 110

Marketing Insider Group

FEBRUARY 2, 2021

Another factor to help you decide where to spend your marketing budget and resources is your target audience. If you’re unsure about which channels your target audience prefers, do some market research to learn more. White papers. Research articles. Content marketing is best for: Lead generation.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Rock Content

FEBRUARY 16, 2024

To determine the best approach, start with the following: Set marketing goals and objectives. What do you want to accomplish with your marketing efforts? Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. email newsletter, Facebook, etc.),

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

Content Marketing Institute

MARCH 28, 2018

Types of content to consider developing around original research findings include: Blog posts. E-books/white papers. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. Will you gate the research? Infographics. Interactive assessments.

Whitepaper 109

Whitepaper Transform B2C Promotion 109

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

OnPassive Marketing

JUNE 6, 2022

4) Conducting Market Research: Market research is essential for understanding your target market and what they want. This information can then be used to create email marketing campaigns that are more likely to succeed. Once you have their attention, you can then convert them into customers.

Email Marketing 63

Email Marketing Marketing Strategy Whitepaper Shipping 63