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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Understanding Your Market Before all else, you’ll need to understand your specific market. This step begins with thorough market research. Your Target Audience Knowing your target audience is essential because it allows you to tailor your marketing strategies to meet their specific needs and preferences.

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What AI adoption in market research means for agency and brand marketers by Digital Marketing Depot

Martech

A new report from Cint reveals that 74% of market researchers are already using AI in their workflows especially for data analysis (81%) and project setup (78%). Download the full report to see how AI and synthetic data are reshaping market research and what it means for your next campaign.

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6 Marketing Strategies That Will Help Your B2B SaaS Company Stand Out

Marketing Insider Group

Some of the ways to understand your customers include: Market research Customer interviews Polls and surveys Community engagement Audience research tools like Google Analytics 2. Quality Content As a B2B SaaS company, content is your most powerful trust-building tool when marketing.

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Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

Animalz blog

Twice a year, his team surveys more than 500 B2B marketers and turns the findings into a flagship white paper. This method, built on deep research, close work with account executives, and a focus on trust, has led to 99% net-new logo meetings and steady ARR growth for every account they visit. So here you go.

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A Guide to Inbound Lead Generation: Forget Cold Calls, Let Leads Come to You

Lusha

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. This could include blog posts, ebooks, whitepapers, infographics, videos, podcasts, or any other format that resonates with your audience.

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The AI-Powered Competitive Analysis: 3 Quick Ways to Score Your Brand vs. Your Competitors

Orbit Media Studios

If you give it your sitemap file and a competitors, it does AI competitive analysis and shares Number and types of pages Differences in service offerings and niches Use of formats such as case studies, webinars, whitepapers, etc. All is fair in love and marketing Competitive analysis is best done by a skilled, human marketing strategist.

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Content Marketing Opportunities and How Writing Can Help Students in Unexpected Ways

Marketing Insider Group

Students who can confidently say, I know who can help me write my research paper or where to buy cheap essay and thoroughly analyze information well, are already ahead of the game. Lets explore how research paper writing can open up unexpected opportunities in content marketing!