Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 116

CRM Marketing Marketers Customer loyalty 116

Hubspot Marketing

AUGUST 21, 2018

That’s why we created this guide — influenced by some of our very own HubSpot experts — so you can bookmark and return to the most important marketing trends of 2018, time and time again. Why Follow Marketing Trends? If a certain marketing strategy or approach has consistently worked for your business, why change it?

Market Trends 145

Market Trends Marketing Marketers Advertising 145

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Analyze performance metrics to refine growth strategies.

Customer Acquisition 117

Customer Acquisition CRM Marketing Automation Platform Analytics 117

Martech

DECEMBER 23, 2024

I am the first generative AI chatbot for marketing technology professionals. Thought leadership pieces: Articles that challenge conventional wisdom or present contrarian views on marketing strategies can stimulate critical thinking and inspire innovative approaches. Strategies for nurturing the audience Segmentation.

Whitepaper 110

Whitepaper Key Performance Indicator Thought Leadership User-Generated 110

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology. I call this employee activation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. UGC Continues to Rock.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. on social media. “The

Market Trends 138

Market Trends Email Marketing CMO Marketing 138

Hubspot Marketing

JULY 29, 2022

Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy. Nonprofit Trends to Watch in 2022. Championing user-generated content. Partnering with other businesses.

Market Trends 142

Market Trends Gen Z Non-Profit User-Generated 142

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Marketing Trends. Luxury Brand Marketing Strategies. Me neither.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Marketing Insider Group

JUNE 22, 2020

Not every piece of content can be solely for lead generation. And influencing buyer decisionsis what marketing is all about! In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy.

Market Trends 141

Market Trends Content Marketing Customer Journey Transform 141

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. AI can give you access to real-time insights into market trends and user behavior.

Price 111

Price Real Estate Promotion Food 111

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer, I often stay on top of trends by reading up on marketing news, but when it comes to email, there's a much simpler method — scanning my inbox.

Market Trends 142

Market Trends Email Marketing Marketing Marketers 142

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Visual Content.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Sprout Social

JANUARY 29, 2025

The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers. Here’s a quick look at the many ways in which AI helps in content marketing.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Top Affiliate Marketing Trends, According to Experts 1.

Affiliate Marketing 132

Affiliate Marketing Market Trends B2C Transform 132

Martech

MAY 8, 2025

It also explains why only 52% said their organization is realizing value from generative AI investments beyond cost reduction. It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. PubMatic launched an updated buyer platform powered by generative AI.

Transform 85

Transform User-Generated Law Communications 85

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Hubspot Marketing

OCTOBER 30, 2022

Using social media DMs for customer service is relatively new, but already used by 29% of marketers. It has the 3rd highest ROI of any marketing trend and use will grow in 2023, with 15% of marketers planning to try it for the first time. Which Marketing Trends Will Grow in 2023?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Digital Marketer

SEPTEMBER 23, 2022

With the existing and new digital marketing trends in 2023, you can prepare yourself to take your business to phenomenal heights. Exploring 7 Effective Digital Marketing Trends in 2023. Out of plenty of business strategies, a wise entrepreneur will always opt for the ones that are lucrative for his venture.

Market Trends 89

Market Trends Digital Marketing Transform User-Generated 89

Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. Quick Takeaways. Source: [link]. Source: [link].

Market Trends 112

Market Trends Transform Marketing Marketers 112

Hubspot Marketing

APRIL 19, 2022

The best strategies to grow your following on Instagram are posting interactive and engaging stories, engaging with other users, and partnering with influencers. 84% say Instagram marketing was effective for their company last year. Instagram Marketing Benchmarks. Instagram Marketing Strategies.

Market Trends 125

Market Trends Marketing Marketers Affiliate Marketing 125

Adobe Experience Cloud Blog

JULY 13, 2018

As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. You may be wondering where to start or how to enhance your data-driven marketing efforts. Personalized User Experiences.

Market Trends 113

Market Trends B2C Thought Leadership Analytics 113

Scoop.it!

AUGUST 30, 2022

E-commerce marketing can be done using various strategies, including page SEO and paid advertising, among many more. E-commerce Digital Marketing Trends and Techniques for Your Business. So, it is significant to invest in an effective web structure and an e-commerce digital marketing strategy.

Digital Marketing 114

Digital Marketing Marketing Strategy User-Generated Marketing 114

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. As trends and technologies evolve quickly, businesses must adapt quickly to remain relevant.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

SocialPilot

MARCH 9, 2025

Engage With UGC: Repost user-generated content, acknowledge comments and thank clients publicly for their contributions. Blue Horizon Realty , a boutique real estate agency in Miami, transformed its social media strategy by prioritizing social proof and user-generated content.

Real Estate 43

Real Estate Social Media Marketing Marketing Strategy Transform 43

Rock Content

DECEMBER 16, 2023

These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. It’s an absolute must if you’re serious about staying relevant, as is staying on top of emerging trends. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond.

Market Trends 96

Market Trends Content Marketing Marketing Marketers 96

Hubspot Marketing

JANUARY 4, 2021

There's video content they watch on-demand, there's a live stream playing on-site and there's a community of users and fans who create a unique and engaging place to be. Marketers will rely on deep data insights and machine learning to deliver value to prospects. Cross-channel integrations will continue to grow.

Market Trends 145

Market Trends Transform CMO Marketing 145

TechWyse

MAY 3, 2023

In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. Get ready to learn about the top digital marketing trends for 2023!

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.

User-Generated 81

User-Generated Marketing Marketers Advertisers 81

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. But let me be upfront: I approach the concept of “trends” with a healthy dose of skepticism.

Market Trends 92

Market Trends CMO Transform User-Generated 92

Sachs Marketing Group

AUGUST 17, 2023

A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable. Buying behavior?

Marketing Strategy 98

Marketing Strategy Content Marketing User-Generated Marketing 98

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. on social media.

Market Trends 98

Market Trends Email Marketing CMO Marketing 98

Search Engine Land

DECEMBER 15, 2022

Experience : Updates released to make user experience across all devices better. . Clearly, Google wants to reward websites that offer excellent user experiences. As we write the perfect recipe for search marketing strategies and must-haves for 2023, let’s keep these two critical ingredients in mind. .

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20

Hubspot Marketing

MAY 7, 2025

If you want to keep up with the current state of social video marketing, YouTube is essential. This comprehensive ebook breaks down proven strategies to boost brand awareness, generate engagement, and drive growth through YouTube video content. The same is true for social media users. Don't get trapped by trends.

Social Media Marketing 113

Social Media Marketing eBook Marketing Marketers 113

illumin

OCTOBER 11, 2023

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. Cross-channel approaches using CTV advertising Not only is CTV continuing to increase in popularity, but the number of users multi-screening is increasing as well.

Retail 104

Retail Gen Z Market Trends Millennials 104

Litmus

DECEMBER 13, 2024

Identify your AI tools risk classification under the EU AI Act and avoid high-risk applications that could harm user behavior. Keep up with evolving AI regulations globally and proactively update your strategies to stay compliant. With a little creativity, they can become the heart of your email marketing strategy.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Sachs Marketing Group

JANUARY 17, 2024

There are clear differences between online vs. offline marketing strategies for small businesses. Online marketing offers unparalleled audience targeting and analytics but demands digital savvy and constant adaptation to evolving platforms. What is Online Marketing?

Marketing Strategy 97

Marketing Strategy Direct Mail Marketing Marketers 97