Hubspot Marketing

AUGUST 15, 2022

For starters, our Instagram Marketing Trends Report shows that using the app’s shopping tools and leveraging DMs for customer service are the highest ROI strategies on the platform. But while these tools may be working for marketers, are people actually buying products on Instagram and turning to DMs for customer service?

Gen Z 110

Gen Z Millennials Shoppers Retail 110

Hubspot Marketing

OCTOBER 30, 2022

Branded social media DM tactics are growing. Using social media DMs for customer service is relatively new, but already used by 29% of marketers. It has the 3rd highest ROI of any marketing trend and use will grow in 2023, with 15% of marketers planning to try it for the first time.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sprout Social

NOVEMBER 11, 2019

That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing to younger customers has historically been tricky. Marketing trends come and go. Perhaps that’s why humor and meme-centric social presences are so popular among the younger crowd.

Gen Z 109

Gen Z Millennials Shoppers Price 109

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 107

Gen Z Direct Mail User-Generated Millennials 107

Vertical Response

JANUARY 18, 2025

The real-time nature of social media updates intensifies FOMO, encouraging quick consumer actions to avoid missing out. Engagement metrics like likes, shares, and comments are vital for assessing the impact of FOMO strategies on social media marketing and social media engagement.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Hubspot Marketing

MAY 12, 2025

Plus, get an inside look at why these campaigns performed so well with a peek at original data from HubSpots annual State of Marketing Report. A top-tier marketing campaign is only defined by the people, trends and data, consumers, and cultural commentary that shape its impact.

Gen Z 65

Gen Z Fashion User-Generated Digital Marketing 65

Sprout Social

NOVEMBER 28, 2016

According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. 72% of 25-34 year-olds and 50% of 45-54 year-olds value the recommendations of social media contacts. Go-to app for millennials. Social Marketing Trends for Ecommerce.

eCommerce 110

eCommerce Shoppers Millennials User-Generated 110

SocialPilot

JANUARY 16, 2024

Buckle up, because we’re about to take you on a whirlwind tour of the social media facts. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Let’s dive in!

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Adobe Experience Cloud Blog

APRIL 8, 2014

Marketing has changed a lot recently. But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. Ready for it?

Marketing 134

Marketing Marketers Transform Thought Leadership 134

Sprout Social

NOVEMBER 21, 2019

By monitoring market trends through research, you can figure out the best tactics for reaching your target audience. Where should I conduct market research? The importance of social media market research. Why conduct market research on social media? It’s timely.

Market Research 111

Market Research Gen Z Price B2C 111

SocialPilot

JUNE 19, 2025

It’s one of the fastest ways to boost engagement, especially when tailored to trending topics or niche audience pain points. 75% of millennials and Gen Z share memes regularly, and meme-based content sees 60% higher engagement than traditional posts. Quizzes have an average conversion rate of 50% when used for lead generation.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. Takeaways for Marketers. The question above is worth asking.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

FEBRUARY 23, 2024

Best for: Marketers looking to not only keep up with ever-changing demands and improve the customer experience. It’s also great for marketing teams looking to stay on the cutting edge of innovation. Over one in five Gen Zers and almost 25% of Millennials have contacted a brand on social media.

Direct Mail 115

Direct Mail Marketing Marketers Social Media Marketing 115

Hootsuite

JULY 20, 2023

Give an opinion The latest stock market numbers got you hot in the face? Giving your opinion on current events, market trends, or even developments in your industry can help you stand out as an authority and build yourself up as a thought leader. Get Started Do it better with Hootsuite , the all-in-one social media tool.

User-Generated 98

User-Generated Millennials Law Promotion 98

Hootsuite

MAY 9, 2023

Agents and brokers should use social media to demystify real estate and build relationships with potential customers by providing helpful information. Talk about market trends, offer advice on how to get ready for a home purchase or sale, or just provide inspiration around making a home more beautiful or functional.

Real Estate 98

Real Estate Social Media Marketing Marketing Marketers 98

SocialPilot

JANUARY 15, 2024

More than 50% of social media marketers create content for YouTube. Post-Pandemic Video Marketing Trends 73. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. On average, the time spent daily by a viewer on YouTube is about 17 minutes.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

DIY Marketers

MAY 15, 2022

BizapaloozaChat covers low-cost marketing ideas on small business topics. Topics discussed during this chat include content marketing, social media marketing, email marketing, and more. DigiBlogChat is a chat for digital and social media enthusiasts. FreelanceChat 12pm. TwitterSmarter 1pm.

Manufacturing 52

Manufacturing Millennials Social Media Marketing Entertainment 52

OnPassive Marketing

AUGUST 24, 2022

You can also create blogs for specific target markets (such as small businesses targeting female consumers or tech startups targeting millennial customers). Social Media Marketing: Social media platforms like Facebook, Twitter, and LinkedIn are perfect for sharing relevant content with your target audience.

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71

Power Digital Marketing

FEBRUARY 20, 2019

Selecting trends to pursue is up to your business and its unique audience – are your consumers Millennials that primarily use Instagram or are they decision makers at large company? These factors play a significant role in deciding which marketing trends are worth trying. Marketing Trends in 2018.

Market Trends 40

Market Trends Marketing Marketers Millennials 40

Spiralytics

MAY 30, 2024

Stay updated on market trends, consumer behavior, and competitor insights using Facebook’s data analytics tools. In the Philippines, Viber has a strong foothold, especially among millennials, with 33% of early adopters being younger than 35 and a significant number of users from the food industry. Get started today!

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Rock Content

MARCH 4, 2020

Smartphones are incredibly popular, especially among Millennials and Generation Z. Facebook is a very famous social media site that has over 2 billion users and is a popular choice among companies to market their products. Social media marketing. It’s a two-way communication platform.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Use Insider

NOVEMBER 29, 2024

This is the same Neil Patel, sharing his insights alongside Eric Siu, CEO of marketing agency Single Grain. The Marketing School podcast covers a wide range of topics, including: SEO, social media marketing, influencer marketing, content optimization, industry trends, and new technologies.

Millennials 52

Millennials Marketing Marketers Customer loyalty 52